{"product_id":"an-autumn-afternoon-original-release-japanese-movie-poster-1962-b4-size-26-x-36cm-j171-a-copy","title":"\"An Autumn Afternoon\", Original OFUNA TIMES (松竹映画宣伝部) exhibitor \/ lobby display press sheet 1962, B3 Size (36 x 51cm) (G)","description":"\u003cp data-end=\"712\" data-start=\"0\"\u003eAN AUTUMN AFTERNOON \/ 秋刀魚の味\u003cbr data-end=\"30\" data-start=\"27\"\u003eJapan (Shochiku), \u003cstrong data-end=\"56\" data-start=\"48\"\u003e1962\u003c\/strong\u003e\u003cbr data-end=\"59\" data-start=\"56\"\u003eOriginal \u003cstrong data-end=\"83\" data-start=\"68\"\u003eOFUNA TIMES\u003c\/strong\u003e (松竹映画宣伝部) exhibitor \/ lobby display press sheet (\u003cstrong data-end=\"139\" data-start=\"133\"\u003eB3\u003c\/strong\u003e)\u003cbr data-end=\"143\" data-start=\"140\"\u003eBlack‑and‑white photo montage with \u003cstrong data-end=\"197\" data-start=\"178\"\u003ered spot‑colour\u003c\/strong\u003e typography on paper, cinema-used\u003c\/p\u003e\n\u003cp data-end=\"712\" data-start=\"0\"\u003eA superb piece of Shochiku-era working publicity: an original \u003cstrong data-end=\"321\" data-start=\"306\"\u003eOFUNA TIMES\u003c\/strong\u003e campaign sheet issued by the \u003cstrong data-end=\"399\" data-start=\"351\"\u003e松竹映画宣伝部 (Shochiku Film Publicity Department)\u003c\/strong\u003e for Yasujirō Ozu’s final film, \u003cem data-end=\"445\" data-start=\"431\"\u003eSanma no aji\u003c\/em\u003e (\u003cem data-end=\"476\" data-start=\"447\"\u003eAn Autumn Afternoon \/ 秋刀魚の味\u003c\/em\u003e). These large-format exhibitor sheets were \u003cstrong data-end=\"567\" data-start=\"520\"\u003emade to be pinned up, handled, and replaced\u003c\/strong\u003e—and were typically \u003cstrong data-end=\"644\" data-start=\"587\"\u003ediscarded even more routinely than theatrical posters\u003c\/strong\u003e, which is exactly why surviving examples are so hard to find today.\u003c\/p\u003e\n\u003cp data-end=\"1017\" data-start=\"714\"\u003eThis B3 is packed with period marketing signals: \u003cstrong data-end=\"794\" data-start=\"763\"\u003eArts Festival participation\u003c\/strong\u003e, \u003cstrong data-end=\"826\" data-start=\"796\"\u003efull-colour billing (総天然色)\u003c\/strong\u003e, a bold title panel, a striking publicity image of \u003cstrong data-end=\"899\" data-start=\"878\"\u003eOzu at the camera\u003c\/strong\u003e, and a collage of key stills plus an on-sheet cast\/staff grid—an authentic, cinema-facing “campaign board” from 1962.\u003c\/p\u003e\n\u003cp data-end=\"1166\" data-start=\"1019\"\u003e\u003cstrong data-end=\"1166\" data-start=\"1019\"\u003e“A rare working artefact from Ozu’s last film—OFUNA TIMES paper that preserves exactly how Shochiku presented the release to theatres in 1962.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-end=\"1951\" data-start=\"1948\"\u003e\n\u003ch3 data-end=\"1980\" data-start=\"1953\"\u003eWhat Is “OFUNA TIMES”?\u003c\/h3\u003e\n\u003cp data-end=\"2371\" data-start=\"1981\"\u003e\u003cstrong data-end=\"1996\" data-start=\"1981\"\u003eOFUNA TIMES\u003c\/strong\u003e was a Shochiku publicity imprint associated with the studio’s Ōfuna operation—an exhibitor-facing format designed to help cinemas promote a new release with a single, information-dense sheet. Think of it as a \u003cstrong data-end=\"2250\" data-start=\"2206\"\u003elobby display + campaign bulletin in one\u003c\/strong\u003e: title typography, selling copy, stills, and cast\/credits presented in a practical layout for real-world theatrical use.\u003c\/p\u003e\n\u003cp data-end=\"2561\" data-start=\"2373\"\u003eBecause these were \u003cstrong data-end=\"2413\" data-start=\"2392\"\u003eworking materials\u003c\/strong\u003e, they were commonly \u003cstrong data-end=\"2499\" data-start=\"2434\"\u003epinned up, removed, filed briefly (if at all), then discarded\u003c\/strong\u003e—making surviving originals far scarcer than standard posters.\u003c\/p\u003e\n\u003chr data-end=\"2566\" data-start=\"2563\"\u003e\n\u003ch3 data-end=\"2598\" data-start=\"2568\"\u003eRarity and Market Context\u003c\/h3\u003e\n\u003cp data-end=\"2881\" data-start=\"2599\"\u003e\u003cstrong data-end=\"2645\" data-start=\"2599\"\u003eRarer than posters—true ephemeral survival\u003c\/strong\u003e\u003cbr data-end=\"2648\" data-start=\"2645\"\u003eEven Japanese posters were routinely thrown away after short display runs. Sheets like this—produced for exhibitor utility rather than decoration—were often treated as \u003cstrong data-end=\"2842\" data-start=\"2816\"\u003edisposable paper tools\u003c\/strong\u003e, and survival rates are extremely low.\u003c\/p\u003e\n\u003cp data-end=\"3237\" data-start=\"2883\"\u003e\u003cstrong data-end=\"2912\" data-start=\"2883\"\u003eWhy collectors prize them\u003c\/strong\u003e\u003cbr data-end=\"2915\" data-start=\"2912\"\u003eFor serious Japanese cinema paper collections, OFUNA TIMES sheets are prized as \u003cstrong data-end=\"3024\" data-start=\"2995\"\u003earchival campaign objects\u003c\/strong\u003e: they preserve not just the film, but the original studio-facing marketing strategy—\u003cstrong data-end=\"3199\" data-start=\"3109\"\u003eimagery selection, cast emphasis, prestige framing (festival note), and colour billing\u003c\/strong\u003e—all in one period-authentic artefact.\u003c\/p\u003e\n\u003chr data-end=\"3242\" data-start=\"3239\"\u003e\n\u003ch3 data-end=\"3276\" data-start=\"3244\"\u003eDesign and On-Sheet Content\u003c\/h3\u003e\n\u003cp data-end=\"3339\" data-start=\"3277\"\u003eThis B3 is an outstanding example of Shochiku campaign design:\u003c\/p\u003e\n\u003cul data-end=\"3919\" data-start=\"3341\"\u003e\n\u003cli data-end=\"3431\" data-start=\"3341\"\u003e\n\u003cp data-end=\"3431\" data-start=\"3343\"\u003e\u003cstrong data-end=\"3373\" data-start=\"3343\"\u003eLarge central title panel:\u003c\/strong\u003e 秋刀魚の味 (with furigana) in bold white characters on black\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3529\" data-start=\"3432\"\u003e\n\u003cp data-end=\"3529\" data-start=\"3434\"\u003e\u003cstrong data-end=\"3466\" data-start=\"3434\"\u003ePrestige framing at the top:\u003c\/strong\u003e Arts Festival participation + “master Ozu” headline language\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3605\" data-start=\"3530\"\u003e\n\u003cp data-end=\"3605\" data-start=\"3532\"\u003e\u003cstrong data-end=\"3567\" data-start=\"3532\"\u003eRed spot-colour staff\/cast grid\u003c\/strong\u003e (a classic exhibitor-sheet feature)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3685\" data-start=\"3606\"\u003e\n\u003cp data-end=\"3685\" data-start=\"3608\"\u003eA compelling upper-right publicity still of \u003cstrong data-end=\"3683\" data-start=\"3652\"\u003eOzu directing at the camera\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3812\" data-start=\"3686\"\u003e\n\u003cp data-end=\"3812\" data-start=\"3688\"\u003eMultiple black-and-white stills arranged as a narrative collage (family interiors, formal moments, and key dramatic beats)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3919\" data-start=\"3813\"\u003e\n\u003cp data-end=\"3919\" data-start=\"3815\"\u003e\u003cstrong data-end=\"3830\" data-start=\"3815\"\u003eOFUNA TIMES\u003c\/strong\u003e \/ \u003cstrong data-end=\"3844\" data-start=\"3833\"\u003e松竹映画宣伝部\u003c\/strong\u003e imprint block at bottom right, including the studio publicity contact line\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3924\" data-start=\"3921\"\u003e\n\u003ch3 data-end=\"3957\" data-start=\"3926\"\u003eText and Translation Notes\u003c\/h3\u003e\n\u003cp data-end=\"4025\" data-start=\"3958\"\u003eBelow are key on-sheet texts and their English meanings as printed:\u003c\/p\u003e\n\u003cp data-end=\"4159\" data-start=\"4027\"\u003e\u003cstrong data-end=\"4044\" data-start=\"4027\"\u003eTop red line:\u003c\/strong\u003e\u003cbr data-end=\"4047\" data-start=\"4044\"\u003e昭和三十七年度　芸術祭参加作品……名匠・小津安二郎監督作品\u003cbr data-end=\"4079\" data-start=\"4076\"\u003e“1962 Arts Festival participation work… A film by master director Yasujirō Ozu.”\u003c\/p\u003e\n\u003cp data-end=\"4301\" data-start=\"4161\"\u003e\u003cstrong data-end=\"4178\" data-start=\"4161\"\u003eMain tagline:\u003c\/strong\u003e\u003cbr data-end=\"4181\" data-start=\"4178\"\u003e爽やかな微笑と感動が、あなたの心を洗う本年随一の名作！\u003cbr data-end=\"4211\" data-start=\"4208\"\u003e“A refreshing smile and emotion that cleanse your heart—this year’s standout masterpiece!”\u003c\/p\u003e\n\u003chr data-end=\"4453\" data-start=\"4450\"\u003e\n\u003ch3 data-end=\"4469\" data-start=\"4455\"\u003eCondition\u003c\/h3\u003e\n\u003cp data-end=\"4607\" data-start=\"4470\"\u003e\u003cstrong data-end=\"4535\" data-start=\"4470\"\u003eVery good vintage condition for a cinema-used exhibitor sheet\u003c\/strong\u003e, with the expected characteristics of period distribution and handling:\u003c\/p\u003e\n\u003cul data-end=\"4855\" data-start=\"4609\"\u003e\n\u003cli data-end=\"4691\" data-start=\"4609\"\u003e\n\u003cp data-end=\"4691\" data-start=\"4611\"\u003e\u003cstrong data-end=\"4642\" data-start=\"4611\"\u003eOriginal fold lines\/creases\u003c\/strong\u003e (typical for how these were issued and stored)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"4786\" data-start=\"4692\"\u003e\n\u003cp data-end=\"4786\" data-start=\"4694\"\u003eLight handling wear and minor edge\/aging traces consistent with early-1960s paper ephemera\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"4855\" data-start=\"4787\"\u003e\n\u003cp data-end=\"4855\" data-start=\"4789\"\u003eReverse is \u003cstrong data-end=\"4809\" data-start=\"4800\"\u003eblank\u003c\/strong\u003e, showing fold structure and gentle age toning\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"4926\" data-start=\"4857\"\u003ePlease review the provided photos — they show the exact item offered.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"5120\" data-start=\"4966\"\u003eCertificate of Authenticity included.\u003c\/p\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":56656305029498,"sku":null,"price":220.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/wall-shelf-with-ornaments-2026-03-07T184538.206.jpg?v=1772877174","url":"https:\/\/japanposter.co.uk\/products\/an-autumn-afternoon-original-release-japanese-movie-poster-1962-b4-size-26-x-36cm-j171-a-copy","provider":"Japan Poster Shop","version":"1.0","type":"link"}