{"product_id":"boulevard-du-rhum-original-release-japanese-movie-poster-1971-b2-size-51-cm-x-73-cm-p166","title":"“Boulevard du Rhum” (ラムの大通り \/ The Rum Runners), Original Release Japanese STB \/ Tatekan Signboard Poster 1972 (film 1971), STB \/ Tatekan (c. 51 × 145 cm) — Very Rare P166","description":"\u003cp data-start=\"191\" data-end=\"736\"\u003eThis is an \u003cstrong data-start=\"202\" data-end=\"254\"\u003eoriginal Japanese STB \/ tatekan signboard poster\u003c\/strong\u003e, issued as \u003cstrong data-start=\"266\" data-end=\"283\"\u003etwo B2 panels\u003c\/strong\u003e (top and bottom) for the Japanese release of \u003cstrong data-start=\"329\" data-end=\"350\"\u003eBoulevard du Rhum\u003c\/strong\u003e (\u003cstrong data-start=\"352\" data-end=\"362\"\u003eラムの大通り\u003c\/strong\u003e), the \u003cstrong data-start=\"369\" data-end=\"417\"\u003e1971 French–Italian–Spanish adventure comedy\u003c\/strong\u003e starring \u003cstrong data-start=\"427\" data-end=\"446\"\u003eBrigitte Bardot\u003c\/strong\u003e and \u003cstrong data-start=\"451\" data-end=\"467\"\u003eLino Ventura\u003c\/strong\u003e, directed by \u003cstrong data-start=\"481\" data-end=\"498\"\u003eRobert Enrico\u003c\/strong\u003e. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003cbr data-start=\"537\" data-end=\"540\"\u003eJapan’s first theatrical release is recorded as \u003cstrong data-start=\"588\" data-end=\"603\"\u003e20 May 1972\u003c\/strong\u003e, which also aligns with the period \u003cstrong data-start=\"639\" data-end=\"653\"\u003eEirin “47”\u003c\/strong\u003e approval marking visible on the lower panel. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"738\" data-end=\"1293\"\u003e\u003cstrong data-start=\"738\" data-end=\"757\"\u003eFilm background\u003c\/strong\u003e\u003cbr data-start=\"757\" data-end=\"760\"\u003eSet during the \u003cstrong data-start=\"775\" data-end=\"794\"\u003eProhibition era\u003c\/strong\u003e, the story follows a rum-running captain operating along the Caribbean bootlegging routes—where he becomes entangled with a glamorous film actress, triggering a sun-drenched mix of \u003cstrong data-start=\"976\" data-end=\"1009\"\u003eromance, crime, and adventure\u003c\/strong\u003e across ports and coastlines. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003cbr data-start=\"1076\" data-end=\"1079\"\u003eIt’s a wonderfully nostalgic “continental” crowd-pleaser—Bardot glamour, Ventura toughness, and a breezy, escapist tone framed by the mythic geography of the \u003cstrong data-start=\"1237\" data-end=\"1254\"\u003eCaribbean Sea\u003c\/strong\u003e. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1295\" data-end=\"2201\"\u003e\u003cstrong data-start=\"1295\" data-end=\"1312\"\u003ePoster design\u003c\/strong\u003e\u003cbr data-start=\"1312\" data-end=\"1315\"\u003eA spectacular, \u003cstrong data-start=\"1330\" data-end=\"1344\"\u003eJapan-only\u003c\/strong\u003e two-panel layout designed for maximum distance impact in cinema signboards. The \u003cstrong data-start=\"1425\" data-end=\"1440\"\u003eupper panel\u003c\/strong\u003e is dominated by a huge glamour close-up of Bardot, with the bold vertical Japanese title \u003cstrong data-start=\"1530\" data-end=\"1540\"\u003eラムの大通り\u003c\/strong\u003e (“Boulevard of Rum”) and a dotted \u003cstrong data-start=\"1575\" data-end=\"1598\"\u003eCaribbean route map\u003c\/strong\u003e printed across the image—pure travel-fantasy marketing. The right-side copy even sells the film as a “youth boulevard” beyond the Caribbean, where \u003cstrong data-start=\"1746\" data-end=\"1768\"\u003e“B.B. and Ventura”\u003c\/strong\u003e chase dreams, adventure, and rum-soaked romance.\u003cbr data-start=\"1817\" data-end=\"1820\" data-is-only-node=\"\"\u003eThe \u003cstrong data-start=\"1824\" data-end=\"1839\"\u003elower panel\u003c\/strong\u003e shifts into full adventure mode: ship imagery, ocean spray, and a vivid cast montage with Bardot and Ventura front and centre—classic early-’70s European star-vehicle spectacle, filtered through Japanese graphic sensibility. The distributor credit \u003cstrong data-start=\"2088\" data-end=\"2121\"\u003e日本ヘラルド映画 (Japan Herald Films)\u003c\/strong\u003e appears on the sheet, grounding it firmly as original Japanese release paper.\u003c\/p\u003e\n\u003cp data-start=\"2203\" data-end=\"2620\"\u003e\u003cstrong data-start=\"2203\" data-end=\"2234\"\u003eAbout STB (Tatekan) posters\u003c\/strong\u003e\u003cbr data-start=\"2234\" data-end=\"2237\"\u003eSTBs (tatekans) are tall, \u003cstrong data-start=\"2263\" data-end=\"2310\"\u003etwo-panel Japanese cinema signboard posters\u003c\/strong\u003e measuring roughly \u003cstrong data-start=\"2329\" data-end=\"2344\"\u003e51 × 145 cm\u003c\/strong\u003e (often also cited around \u003cstrong data-start=\"2370\" data-end=\"2402\"\u003e20 × 58 in \/ 50.8 × 147.3 cm\u003c\/strong\u003e). Formed from \u003cstrong data-start=\"2417\" data-end=\"2434\"\u003etwo B2 sheets\u003c\/strong\u003e and intended for display in \u003cstrong data-start=\"2463\" data-end=\"2495\"\u003esignboards and theatre units\u003c\/strong\u003e, they were made for visibility rather than permanence—\u003cstrong data-start=\"2550\" data-end=\"2620\" data-is-only-node=\"\"\u003ewhich is why surviving examples are so prized by collectors today.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2622\" data-end=\"2877\"\u003e\u003cstrong data-start=\"2622\" data-end=\"2635\"\u003eCondition\u003c\/strong\u003e\u003cbr data-start=\"2635\" data-end=\"2638\"\u003eVery Good \/ Excellent. Please review the photos—they show the exact poster for sale.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"2879\" data-end=\"2996\"\u003eIt is over \u003cstrong data-start=\"2890\" data-end=\"2907\"\u003e53 years old!\u003c\/strong\u003e\u003cbr data-start=\"2907\" data-end=\"2910\"\u003eIt is \u003cstrong data-start=\"2916\" data-end=\"2952\"\u003enot a reproduction or a reprint.\u003c\/strong\u003e\u003cbr data-start=\"2952\" data-end=\"2955\"\u003e\u003cstrong data-start=\"2955\" data-end=\"2996\"\u003eCertificate of Authenticity included.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":56699300970874,"sku":null,"price":425.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/minimal-room-with-a-wooden-chair-and-side-table.jpg?v=1773704428","url":"https:\/\/japanposter.co.uk\/products\/boulevard-du-rhum-original-release-japanese-movie-poster-1971-b2-size-51-cm-x-73-cm-p166","provider":"Japan Poster Shop","version":"1.0","type":"link"}