{"product_id":"equinox-flower-彼岸花-original-shochiku-movie-photo-news-press-sheet-lobby-display-poster-1958-yasujiro-ozu-ultra-rare-b2-size-c-36-x-51-cm-g","title":"\"EQUINOX FLOWER\" (彼岸花), Original Shochiku Movie Photo News press sheet \/ lobby display poster 1958, Yasujirō Ozu, Ultra Rare, B2 Size (c. 36 x 51 cm) (G)","description":"\u003cp data-start=\"0\" data-end=\"396\"\u003eEQUINOX FLOWER \/ 彼岸花\u003cbr data-start=\"20\" data-end=\"23\"\u003eJapan (Shochiku), 1958\u003cbr data-start=\"45\" data-end=\"48\"\u003eOriginal \u003cstrong data-start=\"57\" data-end=\"86\"\u003eShochiku Movie Photo News\u003c\/strong\u003e press sheet \/ lobby display poster (\u003cstrong data-start=\"123\" data-end=\"129\"\u003eB3\u003c\/strong\u003e)\u003cbr data-start=\"130\" data-end=\"133\"\u003eBlack‑and‑white photo-collage with \u003cstrong data-start=\"168\" data-end=\"188\"\u003eteal spot-colour\u003c\/strong\u003e printing on paper, cinema-used\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"664\"\u003eA spectacular piece of Shochiku publicity ephemera: the \u003cstrong data-start=\"289\" data-end=\"340\"\u003e松竹映画写真ニュース (Shochiku Movie Photo News \/ 写真ニュース)\u003c\/strong\u003e issued for Yasujirō Ozu’s \u003cem data-start=\"367\" data-end=\"378\"\u003eHiganbana\u003c\/em\u003e (\u003cem data-start=\"380\" data-end=\"396\"\u003eEquinox Flower\u003c\/em\u003e), printed in 1958 (Showa 33). Far rarer than standard theatrical posters, these photo-news sheets were part of a cinema’s working promotional toolkit—designed for \u003cstrong data-start=\"560\" data-end=\"607\"\u003elobby display and local publicity reference\u003c\/strong\u003e, then almost always discarded once the engagement ended.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"968\"\u003eThis example is especially striking: a large, information-rich collage with the film’s title \u003cstrong data-start=\"759\" data-end=\"766\"\u003e彼岸花\u003c\/strong\u003e in bold teal brush lettering, surrounded by black-and-white stills, a full cast lineup image, and dense credit\/cast typography—an authentic “as-used” survivor from the film’s original release campaign.\u003c\/p\u003e\n\u003cp data-start=\"970\" data-end=\"1137\"\u003e\u003cstrong data-start=\"970\" data-end=\"1137\"\u003e“A true working artefact of Shochiku-era exhibition—scarcer than posters, and a superb visual record of the original 1958 campaign for Ozu’s first colour feature.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-start=\"1139\" data-end=\"1142\"\u003e\n\u003ch3 data-start=\"1144\" data-end=\"1158\"\u003eKey Facts\u003c\/h3\u003e\n\u003cp data-start=\"1159\" data-end=\"1205\"\u003e\u003cstrong data-start=\"1159\" data-end=\"1168\"\u003eFilm:\u003c\/strong\u003e Higanbana (\u003cem data-start=\"1180\" data-end=\"1196\"\u003eEquinox Flower\u003c\/em\u003e \/ 彼岸花)\u003c\/p\u003e\n\u003cp data-start=\"1207\" data-end=\"1254\"\u003e\u003cstrong data-start=\"1207\" data-end=\"1232\"\u003eDirector (as billed):\u003c\/strong\u003e Yasujirō Ozu（小津安二郎）\u003c\/p\u003e\n\u003cp data-start=\"1256\" data-end=\"1325\"\u003e\u003cstrong data-start=\"1256\" data-end=\"1284\"\u003eScreenplay (as printed):\u003c\/strong\u003e Kōgo Noda（野田高梧）and Yasujirō Ozu（小津安二郎）\u003c\/p\u003e\n\u003cp data-start=\"1327\" data-end=\"1410\"\u003e\u003cstrong data-start=\"1327\" data-end=\"1358\"\u003eOriginal work (as printed):\u003c\/strong\u003e Ton Satomi（里見弴）(publication note printed beneath)\u003c\/p\u003e\n\u003cp data-start=\"1412\" data-end=\"1438\"\u003e\u003cstrong data-start=\"1412\" data-end=\"1423\"\u003eStudio:\u003c\/strong\u003e Shochiku（松竹）\u003c\/p\u003e\n\u003cp data-start=\"1440\" data-end=\"1494\"\u003e\u003cstrong data-start=\"1440\" data-end=\"1449\"\u003eYear:\u003c\/strong\u003e \u003cstrong data-start=\"1450\" data-end=\"1458\"\u003e1958\u003c\/strong\u003e (confirmed on sheet: \u003cstrong data-start=\"1480\" data-end=\"1491\"\u003e昭和三十三年度\u003c\/strong\u003e)\u003c\/p\u003e\n\u003cp data-start=\"1496\" data-end=\"1602\"\u003e\u003cstrong data-start=\"1496\" data-end=\"1510\"\u003eItem type:\u003c\/strong\u003e \u003cstrong data-start=\"1511\" data-end=\"1553\"\u003e松竹映画写真ニュース \/ SHOCHIKU MOVIE PHOTO NEWS\u003c\/strong\u003e (写真ニュース) — press\/lobby display publicity sheet\u003c\/p\u003e\n\u003cp data-start=\"1604\" data-end=\"1683\"\u003e\u003cstrong data-start=\"1604\" data-end=\"1615\"\u003eFormat:\u003c\/strong\u003e \u003cstrong data-start=\"1616\" data-end=\"1622\"\u003eB3\u003c\/strong\u003e — approx. \u003cstrong data-start=\"1633\" data-end=\"1651\"\u003e36.4 × 51.5 cm\u003c\/strong\u003e (14.3 × 20.3 in) (as offered)\u003c\/p\u003e\n\u003cp data-start=\"1685\" data-end=\"1797\"\u003e\u003cstrong data-start=\"1685\" data-end=\"1698\"\u003ePrinting:\u003c\/strong\u003e Black-and-white stills with \u003cstrong data-start=\"1727\" data-end=\"1747\"\u003eteal spot-colour\u003c\/strong\u003e title\/graphic accents; Japanese text throughout\u003c\/p\u003e\n\u003cp data-start=\"1799\" data-end=\"1888\"\u003e\u003cstrong data-start=\"1799\" data-end=\"1811\"\u003eReverse:\u003c\/strong\u003e Blank (with fold structure and visible show-through under light; see photos)\u003c\/p\u003e\n\u003chr data-start=\"1890\" data-end=\"1893\"\u003e\n\u003ch3 data-start=\"1895\" data-end=\"1936\"\u003eWhat Is “Shochiku Movie Photo News”?\u003c\/h3\u003e\n\u003cp data-start=\"1937\" data-end=\"2486\"\u003eShochiku’s \u003cstrong data-start=\"1948\" data-end=\"1971\"\u003e写真ニュース (Photo News)\u003c\/strong\u003e sheets were \u003cstrong data-start=\"1984\" data-end=\"2026\"\u003eexhibitor-facing promotional materials\u003c\/strong\u003e—part press-reference, part lobby-display—designed to visually summarize a new release with key stills, credits, cast, and marketing copy in a single large-format sheet. Unlike standard posters, these were \u003cstrong data-start=\"2232\" data-end=\"2260\"\u003enot primarily decorative\u003c\/strong\u003e; they were practical cinema ephemera, often \u003cstrong data-start=\"2305\" data-end=\"2318\"\u003epinned up\u003c\/strong\u003e, handled, replaced, and discarded quickly. As a result, original 1950s Photo News survivors—especially for major directors like Ozu—are \u003cstrong data-start=\"2455\" data-end=\"2479\"\u003eexceptionally scarce\u003c\/strong\u003e today.\u003c\/p\u003e\n\u003chr data-start=\"2488\" data-end=\"2491\"\u003e\n\u003ch3 data-start=\"2493\" data-end=\"2523\"\u003eRarity and Market Context\u003c\/h3\u003e\n\u003cp data-start=\"2524\" data-end=\"2853\"\u003e\u003cstrong data-start=\"2524\" data-end=\"2563\"\u003eRarer than posters—by a wide margin\u003c\/strong\u003e\u003cbr data-start=\"2563\" data-end=\"2566\"\u003eEven original Japanese B2 posters were routinely thrown away, but Photo News sheets are an even more fragile category: produced in smaller quantities, used hard, and seldom saved. For a canonical title like \u003cem data-start=\"2773\" data-end=\"2784\"\u003eHiganbana\u003c\/em\u003e, surviving examples are seldom encountered in collectible condition.\u003c\/p\u003e\n\u003cp data-start=\"2855\" data-end=\"3251\"\u003e\u003cstrong data-start=\"2855\" data-end=\"2885\"\u003eWhy collectors chase these\u003c\/strong\u003e\u003cbr data-start=\"2885\" data-end=\"2888\"\u003eFor high-end Japanese cinema paper collections, a Photo News sheet functions like an archival snapshot of the original campaign—often showing imagery and layouts not found on standard posters. This sheet is effectively a \u003cstrong data-start=\"3109\" data-end=\"3141\"\u003e1958 Shochiku “time capsule”\u003c\/strong\u003e: the film’s selling points, cast emphasis, and still selections preserved exactly as presented to exhibitors.\u003c\/p\u003e\n\u003chr data-start=\"3253\" data-end=\"3256\"\u003e\n\u003ch3 data-start=\"3258\" data-end=\"3290\"\u003eDesign and On-Sheet Content\u003c\/h3\u003e\n\u003cp data-start=\"3291\" data-end=\"3369\"\u003eThis B3 is a \u003cstrong data-start=\"3304\" data-end=\"3355\"\u003edense, beautifully structured publicity collage\u003c\/strong\u003e, anchored by:\u003c\/p\u003e\n\u003cul data-start=\"3371\" data-end=\"4081\"\u003e\n\u003cli data-start=\"3371\" data-end=\"3458\"\u003e\n\u003cp data-start=\"3373\" data-end=\"3458\"\u003e\u003cstrong data-start=\"3373\" data-end=\"3406\"\u003eLarge teal calligraphic title\u003c\/strong\u003e: 彼岸花 (with furigana), dominating the center field\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3459\" data-end=\"3554\"\u003e\n\u003cp data-start=\"3461\" data-end=\"3554\"\u003e\u003cstrong data-start=\"3461\" data-end=\"3483\"\u003eColour-era billing\u003c\/strong\u003e (as printed): \u003cstrong data-start=\"3498\" data-end=\"3516\"\u003eアグファカラー \/ 総天然色\u003c\/strong\u003e (“Agfacolor \/ Full natural colour”)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3555\" data-end=\"3657\"\u003e\n\u003cp data-start=\"3557\" data-end=\"3657\"\u003e\u003cstrong data-start=\"3557\" data-end=\"3579\"\u003eArts Festival note\u003c\/strong\u003e (as printed): \u003cstrong data-start=\"3594\" data-end=\"3613\"\u003e昭和三十三年度 芸術祭参加作品\u003c\/strong\u003e (“1958 Arts Festival participation work”)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3658\" data-end=\"3751\"\u003e\n\u003cp data-start=\"3660\" data-end=\"3751\"\u003e\u003cstrong data-start=\"3660\" data-end=\"3691\"\u003eFull cast lineup photograph\u003c\/strong\u003e across the middle, presented as a formal ensemble tableau\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3752\" data-end=\"3952\"\u003e\n\u003cp data-start=\"3754\" data-end=\"3952\"\u003eMultiple \u003cstrong data-start=\"3763\" data-end=\"3794\"\u003eblack-and-white film stills\u003c\/strong\u003e arranged around the title and credits (domestic interiors, family tension, and key dramatic moments—visually echoing Ozu’s controlled, observational style)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3953\" data-end=\"4081\"\u003e\n\u003cp data-start=\"3955\" data-end=\"4081\"\u003e\u003cstrong data-start=\"3955\" data-end=\"3984\"\u003eShochiku Movie Photo News\u003c\/strong\u003e branding block at lower left: \u003cstrong data-start=\"4015\" data-end=\"4055\"\u003eSHOCHIKU MOVIE \/ PHOTO NEWS \/ 写真ニュース\u003c\/strong\u003e, with the Shochiku emblem\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"4083\" data-end=\"4086\"\u003e\n\u003ch3 data-start=\"4088\" data-end=\"4119\"\u003eText and Translation Notes\u003c\/h3\u003e\n\u003cp data-start=\"4120\" data-end=\"4187\"\u003eBelow are key on-sheet texts and their English meanings as printed:\u003c\/p\u003e\n\u003cp data-start=\"4189\" data-end=\"4381\"\u003e\u003cstrong data-start=\"4189\" data-end=\"4206\"\u003eTop headline:\u003c\/strong\u003e\u003cbr data-start=\"4206\" data-end=\"4209\"\u003e日本映画、最高の豪華配役!! 名匠 小津安二郎監督 が贈る香り高き待望の名作！\u003cbr data-start=\"4248\" data-end=\"4251\"\u003e“Japanese cinema’s most luxurious cast!! A richly ‘fragrant,’ long-awaited masterpiece presented by master director Yasujirō Ozu!”\u003c\/p\u003e\n\u003cp data-start=\"4383\" data-end=\"4595\"\u003e\u003cstrong data-start=\"4383\" data-end=\"4412\"\u003eCentral promotional line:\u003c\/strong\u003e\u003cbr data-start=\"4412\" data-end=\"4415\"\u003e平和な家庭に波紋を投げた娘の結婚問題！親と子の愛の交錯がよぶ感動！\u003cbr data-start=\"4448\" data-end=\"4451\"\u003e“A daughter’s marriage problem sends ripples through a peaceful family—moving emotion born from the crossing currents of parent and child love!”\u003c\/p\u003e\n\u003chr data-start=\"4823\" data-end=\"4826\"\u003e\n\u003ch3 data-start=\"4828\" data-end=\"4842\"\u003eCondition\u003c\/h3\u003e\n\u003cp data-start=\"4843\" data-end=\"5078\"\u003e\u003cstrong data-start=\"4843\" data-end=\"4916\"\u003eGood vintage condition for a working 1958 cinema publicity sheet\u003c\/strong\u003e, with strong overall eye appeal and clean, legible printing. This is a cinema-used paper item and shows the expected signs of real-world handling:\u003c\/p\u003e\n\u003cul data-start=\"5080\" data-end=\"5511\"\u003e\n\u003cli data-start=\"5080\" data-end=\"5161\"\u003e\n\u003cp data-start=\"5082\" data-end=\"5161\"\u003e\u003cstrong data-start=\"5082\" data-end=\"5113\"\u003eOriginal fold lines\/creases\u003c\/strong\u003e (typical of how these were issued and stored)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"5162\" data-end=\"5255\"\u003e\n\u003cp data-start=\"5164\" data-end=\"5255\"\u003e\u003cstrong data-start=\"5164\" data-end=\"5185\"\u003eMounting evidence\u003c\/strong\u003e: visible small pinholes\/mounting holes along margins (from display)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"5256\" data-end=\"5363\"\u003e\n\u003cp data-start=\"5258\" data-end=\"5363\"\u003e\u003cstrong data-start=\"5258\" data-end=\"5286\"\u003eTwo punched filing holes\u003c\/strong\u003e along the left margin (consistent with in-theatre\/office filing practices)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"5364\" data-end=\"5429\"\u003e\n\u003cp data-start=\"5366\" data-end=\"5429\"\u003eMinor edge wear and light handling traces consistent with age\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"5430\" data-end=\"5511\"\u003e\n\u003cp data-start=\"5432\" data-end=\"5511\"\u003e\u003cstrong data-start=\"5432\" data-end=\"5452\"\u003eReverse is blank\u003c\/strong\u003e, showing fold structure and faint show-through under light\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"5513\" data-end=\"5582\"\u003ePlease review the provided photos — they show the exact item offered.\u003c\/p\u003e\n\u003cp data-start=\"5622\" data-end=\"5776\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eCertificate of Authenticity included.\u003c\/p\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":56656284483962,"sku":null,"price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/wall-shelf-with-ornaments-2026-03-07T180900.248.jpg?v=1772874622","url":"https:\/\/japanposter.co.uk\/products\/equinox-flower-%e5%bd%bc%e5%b2%b8%e8%8a%b1-original-shochiku-movie-photo-news-press-sheet-lobby-display-poster-1958-yasujiro-ozu-ultra-rare-b2-size-c-36-x-51-cm-g","provider":"Japan Poster Shop","version":"1.0","type":"link"}