{"product_id":"fujicolor-utsurun-desu-demon-kakka-写ルンです-デーモン閣下-original-japanese-promotional-poster-1991-b2-size-51-73-cm-za1203","title":"“FUJICOLOR Utsurun Desu × Demon Kakka” (写ルンです × デーモン閣下), Original Japanese Promotional Poster 1991, B2 Size (51 × 73 cm) ZA1203","description":"\u003cp data-start=\"129\" data-end=\"513\"\u003eThis is an \u003cstrong data-start=\"140\" data-end=\"223\"\u003eoriginal Japanese B2 shop-display promotional poster issued in 1991 by Fujifilm\u003c\/strong\u003e for the \u003cstrong data-start=\"232\" data-end=\"258\"\u003eFUJICOLOR Utsurun Desu\u003c\/strong\u003e single-use camera line, featuring \u003cstrong data-start=\"293\" data-end=\"308\"\u003eDemon Kakka\u003c\/strong\u003e (デーモン閣下), the flamboyant frontman of the Japanese heavy metal band \u003cstrong data-start=\"376\" data-end=\"390\"\u003eSeikima-II\u003c\/strong\u003e. Produced for \u003cstrong data-start=\"405\" data-end=\"437\"\u003ein-store advertising display\u003c\/strong\u003e, it is a striking example of early-1990s Japanese commercial poster design.\u003c\/p\u003e\n\u003cp data-start=\"515\" data-end=\"834\"\u003eCampaign background\u003cbr data-start=\"534\" data-end=\"537\"\u003eThis poster belongs to Fujifilm’s famous \u003cstrong data-start=\"578\" data-end=\"595\"\u003e“Aku-made-mo”\u003c\/strong\u003e campaign, built around the slogan \u003cstrong data-start=\"630\" data-end=\"651\"\u003e「あく・まで・も、『写ルンです』」\u003c\/strong\u003e. The phrase plays on \u003cstrong data-start=\"673\" data-end=\"682\"\u003eakuma\u003c\/strong\u003e — “demon” — and \u003cstrong data-start=\"699\" data-end=\"712\"\u003eakumademo\u003c\/strong\u003e — “strictly” \/ “through and through” — making Demon Kakka the perfect visual and linguistic centrepiece for the campaign.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"1103\"\u003eThe poster promotes the \u003cstrong data-start=\"860\" data-end=\"905\"\u003eFujicolor Utsurun Desu Panoramic FLASH 24\u003c\/strong\u003e model, launched in Japan in \u003cstrong data-start=\"934\" data-end=\"942\"\u003e1991\u003c\/strong\u003e. This was an important addition to Fujifilm’s single-use camera range, combining an internal flash with a panoramic frame format in a compact disposable camera.\u003c\/p\u003e\n\u003cp data-start=\"1105\" data-end=\"1489\"\u003ePoster design\u003cbr data-start=\"1118\" data-end=\"1121\"\u003eA bold and instantly recognisable advertising design, centred on a high-impact portrait of \u003cstrong data-start=\"1212\" data-end=\"1227\"\u003eDemon Kakka\u003c\/strong\u003e in his signature white, blue, and black demonic makeup, framed by dramatic skyward-spiked blond hair. He wears an ornate \u003cstrong data-start=\"1349\" data-end=\"1393\"\u003eWestern-style red military dress uniform\u003c\/strong\u003e, richly decorated with gold embroidery, fringed epaulettes, medallions, and ceremonial ribbons.\u003c\/p\u003e\n\u003cp data-start=\"1491\" data-end=\"1892\"\u003eHis left hand is raised toward the viewer in a theatrical claw-like gesture, wearing a black glove and heavy gold chains, while his right hand presents the \u003cstrong data-start=\"1647\" data-end=\"1692\"\u003eFujicolor Utsurun Desu Panoramic FLASH 24\u003c\/strong\u003e packaging at chest level. The top carries the vintage \u003cstrong data-start=\"1747\" data-end=\"1768\"\u003eFUJI I\u0026amp;I FUJIFILM\u003c\/strong\u003e branding, while the lower right displays the classic red \u003cstrong data-start=\"1826\" data-end=\"1841\"\u003eフジカラー 写ルンです\u003c\/strong\u003e logo with its cheerful “smiling eyes” mascot mark.\u003c\/p\u003e\n\u003cp data-start=\"1894\" data-end=\"2145\"\u003eA vertical filmstrip-style column at the lower left catalogues Fujifilm’s 1991 disposable camera lineup, including standard, waterproof, flash, and higher-grade variants, making the poster both a striking image and a detailed retail advertising piece.\u003c\/p\u003e\n\u003cp data-start=\"2147\" data-end=\"2601\"\u003eCultural significance\u003cbr data-start=\"2168\" data-end=\"2171\"\u003eBy 1991, \u003cstrong data-start=\"2180\" data-end=\"2195\"\u003eDemon Kakka\u003c\/strong\u003e was one of Japan’s most distinctive popular-culture figures: part musician, part television personality, and part theatrical icon. Fujifilm’s use of his persona gave the Utsurun Desu campaign a bold, humorous, and youth-oriented identity at a time when single-use cameras were central to everyday photography in Japan — school trips, concerts, travel, parties, and casual snapshots before the digital era.\u003c\/p\u003e\n\u003cp data-start=\"2603\" data-end=\"2874\"\u003eOriginal Japanese shop-display posters of this type were made for short-term commercial use and were not intended to survive as collectibles. As a result, surviving examples featuring major musicians and iconic Japanese consumer brands are increasingly difficult to find.\u003c\/p\u003e\n\u003cp data-start=\"2876\" data-end=\"3038\"\u003eCondition\u003cbr data-start=\"2885\" data-end=\"2888\"\u003e\u003cstrong data-start=\"2888\" data-end=\"2914\"\u003eVery Good \/ Excellent.\u003c\/strong\u003e Please review the photos—they show the exact poster for sale.\u003c\/p\u003e\n\u003cp data-start=\"3040\" data-end=\"3068\"\u003eIt is over \u003cstrong data-start=\"3051\" data-end=\"3068\"\u003e34 years old!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3070\" data-end=\"3108\"\u003eIt is not a reproduction or a reprint.\u003c\/p\u003e\n\u003cp data-start=\"3110\" data-end=\"3147\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eCertificate of Authenticity included.\u003c\/p\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":56905064874362,"sku":null,"price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/wall-shelf-with-ornaments-2026-05-20T083829.513.jpg?v=1779233921","url":"https:\/\/japanposter.co.uk\/products\/fujicolor-utsurun-desu-demon-kakka-%e5%86%99%e3%83%ab%e3%83%b3%e3%81%a7%e3%81%99-%e3%83%87%e3%83%bc%e3%83%a2%e3%83%b3%e9%96%a3%e4%b8%8b-original-japanese-promotional-poster-1991-b2-size-51-73-cm-za1203","provider":"Japan Poster Shop","version":"1.0","type":"link"}