{"product_id":"fujicolor-utsurun-desu-demon-kakka-写ルンです-デーモン閣下-original-japanese-promotional-poster-1992-b2-size-51-73-cm-za1202","title":"“FUJICOLOR Utsurun Desu × Demon Kakka” (写ルンです × デーモン閣下), Original Japanese Promotional Poster 1992, B2 Size (51 × 73 cm) ZA1202","description":"\u003cp data-start=\"129\" data-end=\"497\"\u003eThis is an \u003cstrong data-start=\"140\" data-end=\"269\"\u003eoriginal Japanese B2 promotional poster produced by Fujifilm for the FUJICOLOR Utsurun Desu \/ QuickSnap “Econo Shot” campaign\u003c\/strong\u003e, featuring \u003cstrong data-start=\"281\" data-end=\"296\"\u003eDemon Kakka\u003c\/strong\u003e of the legendary Japanese heavy metal band \u003cstrong data-start=\"340\" data-end=\"354\"\u003eSeikima-II\u003c\/strong\u003e. Issued for advertising display rather than standard retail sale, this is a striking example of early-1990s Japanese commercial poster design.\u003c\/p\u003e\n\u003cp data-start=\"499\" data-end=\"1051\"\u003eCampaign background\u003cbr data-start=\"518\" data-end=\"521\"\u003eThe poster promotes Fujifilm’s \u003cstrong data-start=\"552\" data-end=\"586\"\u003eFUJICOLOR 写ルンです \/ Utsurun Desu\u003c\/strong\u003e single-use camera line, one of the most recognisable consumer photography products of late twentieth-century Japan. This campaign advertised the \u003cstrong data-start=\"732\" data-end=\"763\"\u003e“Econo Shot” compact series\u003c\/strong\u003e, highlighting Fujifilm’s offer of \u003cstrong data-start=\"798\" data-end=\"828\"\u003ethree additional exposures\u003c\/strong\u003e: the 24-exposure model became \u003cstrong data-start=\"859\" data-end=\"871\"\u003e27 shots\u003c\/strong\u003e, while the 36-exposure model became \u003cstrong data-start=\"908\" data-end=\"920\"\u003e39 shots\u003c\/strong\u003e. The large vertical copy reads \u003cstrong data-start=\"952\" data-end=\"975\"\u003e「3ショットで 3枚多く写ルンです。」\u003c\/strong\u003e, presenting the “plus three” feature in a bold and immediately legible way.\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1607\"\u003ePoster design\u003cbr data-start=\"1066\" data-end=\"1069\"\u003eA superbly energetic advertising design, dominated by \u003cstrong data-start=\"1123\" data-end=\"1138\"\u003eDemon Kakka\u003c\/strong\u003e in his signature theatrical makeup, white gloves, ornate costume, and dramatic upward-spiked blond hair. He thrusts the green-and-pink \u003cstrong data-start=\"1274\" data-end=\"1300\"\u003eFUJICOLOR Utsurun Desu\u003c\/strong\u003e camera toward the viewer, creating a dynamic forced-perspective effect. A second, smaller image of Demon Kakka appears below, mirrored within the black triangular graphic field, giving the composition a sharp optical quality often associated with the campaign’s \u003cstrong data-start=\"1563\" data-end=\"1590\"\u003e“Force Vision” \/ 迫力ビジョン\u003c\/strong\u003e visual language.\u003c\/p\u003e\n\u003cp data-start=\"1609\" data-end=\"1930\"\u003eThe lower section announces \u003cstrong data-start=\"1637\" data-end=\"1660\"\u003e新登場 — “New Arrival”\u003c\/strong\u003e, alongside packaging images for the \u003cstrong data-start=\"1697\" data-end=\"1714\"\u003eEcono Shot 27\u003c\/strong\u003e and \u003cstrong data-start=\"1719\" data-end=\"1736\"\u003eEcono Shot 39\u003c\/strong\u003e models. The combination of bold product graphics, subculture celebrity, and highly stylised photographic direction makes this poster a quintessential piece of early-Heisei Japanese advertising.\u003c\/p\u003e\n\u003cp data-start=\"1932\" data-end=\"2437\"\u003eCultural significance\u003cbr data-start=\"1953\" data-end=\"1956\"\u003eDuring the early 1990s, \u003cstrong data-start=\"1980\" data-end=\"1995\"\u003eDemon Kakka\u003c\/strong\u003e was one of Japan’s most recognisable subculture figures: a musician, television personality, and theatrical performer whose persona combined heavy metal, kabuki-like visual drama, and comic intensity. Fujifilm’s use of his image for the Utsurun Desu campaign perfectly matched the product’s youthful, energetic market — students, travellers, concertgoers, and casual photographers using inexpensive single-use cameras before the digital era.\u003c\/p\u003e\n\u003cp data-start=\"2439\" data-end=\"2727\"\u003eJapanese advertising posters of this type were made for short-term display and were not intended to survive as collectibles. As a result, original examples featuring major musicians and iconic consumer brands are increasingly difficult to find, especially in strong displayable condition.\u003c\/p\u003e\n\u003cp data-start=\"2729\" data-end=\"2891\"\u003eCondition\u003cbr data-start=\"2738\" data-end=\"2741\"\u003e\u003cstrong data-start=\"2741\" data-end=\"2767\"\u003eVery Good \/ Excellent.\u003c\/strong\u003e  Please review the photos—they show the exact poster for sale.\u003c\/p\u003e\n\u003cp data-start=\"2893\" data-end=\"2921\"\u003eIt is over \u003cstrong data-start=\"2904\" data-end=\"2921\"\u003e34 years old!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2923\" data-end=\"2961\"\u003eIt is not a reproduction or a reprint.\u003c\/p\u003e\n\u003cp data-start=\"2963\" data-end=\"3000\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eCertificate of Authenticity included.\u003c\/p\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":56905063203194,"sku":null,"price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/wall-shelf-with-ornaments-2026-05-20T083359.115.jpg?v=1779233778","url":"https:\/\/japanposter.co.uk\/products\/fujicolor-utsurun-desu-demon-kakka-%e5%86%99%e3%83%ab%e3%83%b3%e3%81%a7%e3%81%99-%e3%83%87%e3%83%bc%e3%83%a2%e3%83%b3%e9%96%a3%e4%b8%8b-original-japanese-promotional-poster-1992-b2-size-51-73-cm-za1202","provider":"Japan Poster Shop","version":"1.0","type":"link"}