{"product_id":"jr-skiski-watashi-wo-ski-ni-tsuretette-japanese-railway-winter-travel-advertising-poster-original-offset-2017-rare-b1-size-c-73-103-cm-aa48","title":"“JR SKISKI – Watashi wo Ski ni Tsuretette”, Japanese Railway \/ Winter Travel Advertising Poster, Original Offset 2017, Rare, B1 Size (c. 73 × 103 cm) AA48","description":"\u003cp data-start=\"151\" data-end=\"959\" class=\"PDq2pG_selectionAnchorContainer\"\u003eThis is an \u003cstrong data-start=\"162\" data-end=\"231\"\u003eoriginal Japanese B1 advertising poster issued by JR East in 2017\u003c\/strong\u003e for the \u003cstrong data-start=\"240\" data-end=\"253\"\u003eJR SKISKI\u003c\/strong\u003e winter campaign. It is the \u003cstrong data-start=\"281\" data-end=\"313\"\u003ecompanion \/ alternate design\u003c\/strong\u003e to the Tomoyo Harada-centred version, produced for the same \u003cstrong data-start=\"374\" data-end=\"444\"\u003eJR SKISKI × Watashi wo Ski ni Tsuretette 30th Anniversary Campaign\u003c\/strong\u003e. Released to commemorate \u003cstrong data-start=\"470\" data-end=\"524\"\u003e30 years since the founding of JR East (1987–2017)\u003c\/strong\u003e and \u003cstrong data-start=\"529\" data-end=\"588\"\u003e30 years since the release of the beloved 1987 ski film\u003c\/strong\u003e \u003cem data-start=\"589\" data-end=\"619\"\u003eWatashi wo Ski ni Tsuretette\u003c\/em\u003e (\u003cem data-start=\"621\" data-end=\"650\"\u003eTake Me Out to the Snowland\u003c\/em\u003e), the poster promotes winter travel by Shinkansen to ski destinations while deliberately evoking the look and mood of a classic late-1980s Japanese movie poster. In this version, the visual focus shifts to \u003cstrong data-start=\"857\" data-end=\"875\"\u003eHiroshi Mikami\u003c\/strong\u003e, making it an especially desirable companion piece for collectors seeking the pair.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"961\" data-end=\"1012\"\u003e\u003cstrong data-start=\"961\" data-end=\"1012\"\u003eJR SKISKI – Watashi wo Ski ni Tsuretette (2017)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1014\" data-end=\"1662\"\u003eThe composition is built around a large illustrated portrait of \u003cstrong data-start=\"1078\" data-end=\"1096\"\u003eHiroshi Mikami\u003c\/strong\u003e, shown in iconic ski attire with \u003cstrong data-start=\"1130\" data-end=\"1167\"\u003egoggles pushed up on his forehead\u003c\/strong\u003e and a \u003cstrong data-start=\"1174\" data-end=\"1204\"\u003ehigh, dramatic coat collar\u003c\/strong\u003e, capturing the cool, cinematic charisma associated with the original film. Around him unfolds a lively winter collage: \u003cstrong data-start=\"1324\" data-end=\"1502\"\u003eskiers on the slopes, mountain lodges, gondolas, children sledding, snowmen, snow monkeys relaxing in an open-air onsen, and a sleek Shinkansen train cutting through the snow\u003c\/strong\u003e. The poster’s deliberately painted, nostalgic treatment gives it the feel of a \u003cstrong data-start=\"1582\" data-end=\"1612\"\u003eretro 1980s film one-sheet\u003c\/strong\u003e, despite being a modern corporate campaign image.\u003c\/p\u003e\n\u003cp data-start=\"1664\" data-end=\"2195\"\u003eAcross the lower middle appears the main campaign line \u003cstrong data-start=\"1719\" data-end=\"1740\"\u003e「私を新幹線でスキーに連れてって」\u003c\/strong\u003e — \u003cstrong data-start=\"1743\" data-end=\"1781\"\u003e“Take Me Skiing on the Shinkansen”\u003c\/strong\u003e — a playful reworking of the title of the original film. Running vertically at upper left is the additional line \u003cstrong data-start=\"1895\" data-end=\"1920\"\u003e「スキー場で食うカレーは、なぜかうまい。」\u003c\/strong\u003e, meaning \u003cstrong data-start=\"1930\" data-end=\"2001\"\u003e“For some reason, curry eaten at a ski resort is always delicious.”\u003c\/strong\u003e This affectionate, humorous detail taps directly into Japanese ski-trip nostalgia and reinforces the campaign’s emphasis on the broader pleasures of winter leisure, not simply the sport itself.\u003c\/p\u003e\n\u003cp data-start=\"2197\" data-end=\"2738\"\u003eThe train depicted is rendered in the style of the \u003cstrong data-start=\"2248\" data-end=\"2277\"\u003eE7 \/ W7 Series Shinkansen\u003c\/strong\u003e, linking the campaign to JR East’s contemporary rail network and its promotion of easy access to snowy resort regions. At lower right is the commemorative \u003cstrong data-start=\"2433\" data-end=\"2474\"\u003e“JR EAST × WATASUKI 30th Anniversary”\u003c\/strong\u003e badge, while the upper-right corner carries the \u003cstrong data-start=\"2523\" data-end=\"2534\"\u003eJR East\u003c\/strong\u003e logo together with the \u003cstrong data-start=\"2558\" data-end=\"2582\"\u003e“Ticket to Tomorrow”\u003c\/strong\u003e slogan. As with the companion poster, the result is a highly effective blend of \u003cstrong data-start=\"2663\" data-end=\"2737\"\u003erailway promotion, film nostalgia and polished commercial illustration\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"2740\" data-end=\"3298\"\u003eThe campaign visual was created within the framework of \u003cstrong data-start=\"2796\" data-end=\"2846\"\u003eJR East’s advertising and marketing operations\u003c\/strong\u003e, rather than as a fine-art poster in the traditional sense. It is associated with \u003cstrong data-start=\"2929\" data-end=\"2980\"\u003ejeki (JR East Marketing \u0026amp; Communications, Inc.)\u003c\/strong\u003e, with art direction credited to \u003cstrong data-start=\"3013\" data-end=\"3034\"\u003eNorihiro Takeyama\u003c\/strong\u003e and creative direction to \u003cstrong data-start=\"3061\" data-end=\"3081\"\u003eHiroki Yamaguchi\u003c\/strong\u003e, and was executed in a style intended to recreate the atmosphere of a dramatic 1980s ski-movie poster. That unusual nostalgic approach gives the work a strong collectable appeal beyond ordinary transport advertising.\u003c\/p\u003e\n\u003cp data-start=\"3300\" data-end=\"3324\"\u003e\u003cstrong data-start=\"3300\" data-end=\"3324\"\u003eRarity and condition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3326\" data-end=\"3861\"\u003eOriginal B1 \u003cstrong data-start=\"3338\" data-end=\"3351\"\u003eJR SKISKI\u003c\/strong\u003e posters were printed for promotional display and were not intended to survive in pristine condition, so many examples encountered today show wear from use, storage or handling. Clean original copies are increasingly sought after by collectors of \u003cstrong data-start=\"3598\" data-end=\"3712\"\u003eJapanese railway advertising, ski ephemera, nostalgic popular culture and contemporary Japanese graphic design\u003c\/strong\u003e. As the companion design to the Tomoyo Harada version, this poster is particularly appealing when acquired either on its own or as part of the pair.\u003c\/p\u003e\n\u003cp data-start=\"3863\" data-end=\"4421\"\u003eThis particular poster is in \u003cstrong data-start=\"3892\" data-end=\"3916\"\u003eexcellent+ condition\u003c\/strong\u003e. The colours remain fresh and strong, the paper is clean, and the poster displays extremely well overall. The front presents beautifully, with only \u003cstrong data-start=\"4065\" data-end=\"4104\"\u003every minor signs of age or handling\u003c\/strong\u003e, if any. The reverse is also clean, showing only faint, minor handling evidence consistent with careful storage. \u003cstrong data-start=\"4218\" data-end=\"4290\"\u003eThere are no major tears, heavy creases, pinholes or writing visible\u003c\/strong\u003e, and overall it is a very well-preserved example. Please refer closely to the photographs, as they show the exact poster for sale.\u003c\/p\u003e\n\u003cp data-start=\"4423\" data-end=\"4465\"\u003eIt is \u003cstrong data-start=\"4429\" data-end=\"4464\"\u003enot a reproduction or a reprint\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"4467\" data-end=\"4508\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"4467\" data-end=\"4508\" data-is-last-node=\"\"\u003eCertificate of Authenticity included.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":57098402267514,"sku":null,"price":1175.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/man-looking-at-an-art-gallery-wall-2026-07-23T064822.338.jpg?v=1784756914","url":"https:\/\/japanposter.co.uk\/products\/jr-skiski-watashi-wo-ski-ni-tsuretette-japanese-railway-winter-travel-advertising-poster-original-offset-2017-rare-b1-size-c-73-103-cm-aa48","provider":"Japan Poster Shop","version":"1.0","type":"link"}