{"product_id":"jr-skiski-watashi-wo-ski-ni-tsuretette-japanese-railway-winter-travel-advertising-poster-original-offset-2017-rare-b1-size-c-73-103-cm","title":"“JR SKISKI – Watashi wo Ski ni Tsuretette”, Japanese Railway \/ Winter Travel Advertising Poster, Original Offset 2017, Rare, B1 Size (c. 73 × 103 cm) AA45","description":"\u003cp data-start=\"151\" data-end=\"919\" class=\"PDq2pG_selectionAnchorContainer\"\u003eThis is an \u003cstrong data-start=\"162\" data-end=\"231\"\u003eoriginal Japanese B1 advertising poster issued by JR East in 2017\u003c\/strong\u003e for the \u003cstrong data-start=\"240\" data-end=\"253\"\u003eJR SKISKI\u003c\/strong\u003e winter campaign. Produced to promote ski travel on the \u003cstrong data-start=\"309\" data-end=\"330\"\u003eJoetsu Shinkansen\u003c\/strong\u003e to snow resorts such as \u003cstrong data-start=\"355\" data-end=\"370\"\u003eGALA Yuzawa\u003c\/strong\u003e, the design was created as a deliberate homage to the much-loved 1987 ski film \u003cstrong data-start=\"450\" data-end=\"482\"\u003eWatashi wo Ski ni Tsuretette\u003c\/strong\u003e (\u003cem data-start=\"484\" data-end=\"513\"\u003eTake Me Out to the Snowland\u003c\/em\u003e). It was released as part of a \u003cstrong data-start=\"545\" data-end=\"584\"\u003e30th anniversary double celebration\u003c\/strong\u003e: \u003cstrong data-start=\"586\" data-end=\"645\"\u003e30 years since the establishment of JR East (1987–2017)\u003c\/strong\u003e and \u003cstrong data-start=\"650\" data-end=\"692\"\u003e30 years since the release of the film\u003c\/strong\u003e that helped define Japan’s late-1980s ski boom. Large-format original JR promotional posters from this campaign are highly appealing examples of contemporary Japanese travel advertising, especially in the scarce \u003cstrong data-start=\"905\" data-end=\"918\"\u003eB1 format\u003c\/strong\u003e.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"921\" data-end=\"972\"\u003e\u003cstrong data-start=\"921\" data-end=\"972\"\u003eJR SKISKI – Watashi wo Ski ni Tsuretette (2017)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"974\" data-end=\"1539\"\u003eThe composition is intentionally styled like a \u003cstrong data-start=\"1021\" data-end=\"1053\"\u003edramatic 1980s cinema poster\u003c\/strong\u003e, combining romance, speed and winter sport into a single energetic image. At the centre is an illustrated portrait of the film’s heroine, with surrounding scenes of \u003cstrong data-start=\"1219\" data-end=\"1338\"\u003eskiers in motion, gondolas, fireworks, hot-spring references, snowboarders, mountain scenery and a Shinkansen train\u003c\/strong\u003e charging through the snow. The train prominently featured is the \u003cstrong data-start=\"1404\" data-end=\"1441\"\u003eE4 Series “Max” Joetsu Shinkansen\u003c\/strong\u003e, reinforcing the campaign’s message that skiing and winter leisure are easily accessible by rail.\u003c\/p\u003e\n\u003cp data-start=\"1541\" data-end=\"2067\"\u003eAcross the middle appears the campaign slogan \u003cstrong data-start=\"1587\" data-end=\"1608\"\u003e「私を新幹線でスキーに連れてって」\u003c\/strong\u003e — \u003cstrong data-start=\"1611\" data-end=\"1649\"\u003e“Take Me Skiing on the Shinkansen”\u003c\/strong\u003e — a playful reworking of the original film title. At upper left is the additional line \u003cstrong data-start=\"1737\" data-end=\"1759\"\u003e「なんんなら、温泉にも連れてって。」\u003c\/strong\u003e, meaning \u003cstrong data-start=\"1769\" data-end=\"1819\"\u003e“If you want, take me to the hot springs too.”\u003c\/strong\u003e At the lower right is a commemorative seal reading \u003cstrong data-start=\"1871\" data-end=\"1913\"\u003e“JR EAST × WATASUKI 30th Anniversary,”\u003c\/strong\u003e explicitly linking the campaign to the film’s anniversary. The upper-right corner carries the \u003cstrong data-start=\"2008\" data-end=\"2019\"\u003eJR East\u003c\/strong\u003e identity and \u003cstrong data-start=\"2033\" data-end=\"2057\"\u003e“Ticket to Tomorrow”\u003c\/strong\u003e branding.\u003c\/p\u003e\n\u003cp data-start=\"2069\" data-end=\"2630\"\u003eWhat makes this poster particularly compelling is the way it bridges \u003cstrong data-start=\"2138\" data-end=\"2214\"\u003eJapanese railway advertising, film nostalgia and commercial illustration\u003c\/strong\u003e. Rather than using a straightforward photographic layout, the visual was designed to evoke the look of a classic illustrated movie one-sheet, giving the poster a retro-cinematic quality unusual in modern transport advertising. This makes it appealing not only to collectors of railway and travel posters, but also to those interested in \u003cstrong data-start=\"2552\" data-end=\"2629\"\u003eJapanese popular culture, 1980s nostalgia and contemporary graphic design\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"2632\" data-end=\"3046\"\u003eThe campaign was created within the sphere of \u003cstrong data-start=\"2678\" data-end=\"2725\"\u003eJR East’s commercial advertising operations\u003c\/strong\u003e, with design and visual development undertaken by professional agency and creative teams rather than as a fine-art poster in the traditional sense. As such, it stands as an excellent example of how Japanese corporate advertising can achieve a level of style and collectability far beyond the ordinary promotional poster.\u003c\/p\u003e\n\u003cp data-start=\"3048\" data-end=\"3072\"\u003e\u003cstrong data-start=\"3048\" data-end=\"3072\"\u003eRarity and condition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3074\" data-end=\"3477\"\u003eOriginal B1 \u003cstrong data-start=\"3086\" data-end=\"3099\"\u003eJR SKISKI\u003c\/strong\u003e posters were produced for promotional display and were not intended for long-term preservation, meaning many surviving examples show pinholes, creasing, edge wear or other signs of use. Clean, well-preserved copies are increasingly sought after, especially by collectors of \u003cstrong data-start=\"3374\" data-end=\"3476\"\u003eJapanese railway ephemera, ski advertising, nostalgic 1980s-themed design and JR campaign material\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"3479\" data-end=\"3840\"\u003eThis particular poster is in \u003cstrong data-start=\"3508\" data-end=\"3532\"\u003eexcellent+ condition\u003c\/strong\u003e. The colours remain strong and fresh, the paper is clean, and the poster presents beautifully overall. It retains a crisp, bright appearance with only \u003cstrong data-start=\"3684\" data-end=\"3723\"\u003every minor signs of handling or age\u003c\/strong\u003e, if any, and no major distractions. Please refer closely to the photographs, as they show the exact poster for sale.\u003c\/p\u003e\n\u003cp data-start=\"3842\" data-end=\"3884\"\u003eIt is \u003cstrong data-start=\"3848\" data-end=\"3883\"\u003enot a reproduction or a reprint\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"3886\" data-end=\"3927\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"3886\" data-end=\"3927\" data-is-last-node=\"\"\u003eCertificate of Authenticity included.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":57098401939834,"sku":null,"price":1475.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/man-looking-at-an-art-gallery-wall-2026-07-23T064420.410.jpg?v=1784756670","url":"https:\/\/japanposter.co.uk\/products\/jr-skiski-watashi-wo-ski-ni-tsuretette-japanese-railway-winter-travel-advertising-poster-original-offset-2017-rare-b1-size-c-73-103-cm","provider":"Japan Poster Shop","version":"1.0","type":"link"}