{"product_id":"jr-west-sawayaka-manner-ultraman-eleking-original-japanese-railway-courtesy-poster-1995-b1-size-c-72-8-103-cm-bak-a-copy","title":"“JR WEST ‘SAWAYAKA MANNER’ × ULTRAMAN × ELEKING – ‘ELEKING’S CHANGE OF HEART’”, Original Japanese Railway Courtesy Poster c.1995–1996, B1 Size (c.72.8 × 103 cm) BAK-A","description":"\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003e“I’m sorry. From now on, I won’t rush to board the train.”\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e“JR西日本 × ウルトラマン × エレキング” (c.1995–1996) – ORIGINAL JAPANESE B1 PUBLIC ETIQUETTE POSTER – “さわやかマナー” (RAILWAY-USE \/ 非売品)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtremely Rare | Excellent Condition | Railway \/ Station Display (Not for Sale) | Mid-1990s Campaign Issue | 72.8 × 103 cm (B1)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is an original Japanese \u003cstrong\u003eB1 public-service \/ railway-courtesy poster from the mid-1990s\u003c\/strong\u003e produced for JR West’s celebrated \u003cstrong\u003e「さわやかマナー」\u003c\/strong\u003e manners campaign. Featuring the classic Ultra kaiju \u003cstrong\u003eEleking (エレキング)\u003c\/strong\u003e alongside imagery of \u003cstrong\u003eUltraman\u003c\/strong\u003e, this extraordinary design functions as a humorous sequel to JR West’s earlier anti-rush-boarding poster.\u003c\/p\u003e\n\u003cp\u003eRather than simply repeating the original safety instruction, the campaign gives Eleking a narrative arc: \u003cstrong\u003ethe monster has learned his lesson\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe exact design is documented as a \u003cstrong\u003eJR West station-display, non-retail B1 poster\u003c\/strong\u003e, confirming its original function as railway advertising rather than commercially sold character merchandise. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eCampaign \u0026amp; issuing bodies (what it is)\u003c\/h3\u003e\n\u003cp\u003eThe upper-left corner carries the familiar \u003cstrong\u003e「さわやかマナー」\u003c\/strong\u003e campaign identity together with the issuing credits \u003cstrong\u003e（財）交通道徳協会\u003c\/strong\u003e (Japan Traffic Ethics Association \/ Kotsu Dotoku Kyokai) and \u003cstrong\u003eJR西日本\u003c\/strong\u003e (JR West).\u003c\/p\u003e\n\u003cp\u003eJR West’s \u003cem\u003eSawayaka Manner\u003c\/em\u003e programme used memorable visual concepts to encourage considerate behaviour in stations and trains. The Ultra collaboration was particularly ingenious, placing famous heroes and monsters into completely ordinary commuter situations and allowing the characters themselves to demonstrate correct—or spectacularly incorrect—railway etiquette.\u003c\/p\u003e\n\u003cp\u003eThis sheet is particularly interesting because it is \u003cstrong\u003enot simply another independent manners image: it explicitly refers back to an earlier poster in the campaign\u003c\/strong\u003e, creating a miniature ongoing story.\u003c\/p\u003e\n\u003ch3\u003eThe message (translation)\u003c\/h3\u003e\n\u003cp\u003eThe enormous vertical headline reads:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e「エレキングの改心。」\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e— \u003cstrong\u003e“Eleking’s change of heart.”\u003c\/strong\u003e\u003cbr\u003eor, more literally, \u003cstrong\u003e“Eleking reforms.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe accompanying quotation reads:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e「ゴメンナサイ。コレカラハ\u003cbr\u003e駆ケ込ミ乗車ヤリマセン。」\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e— \u003cstrong\u003e“I’m sorry. From now on, I won’t rush to board the train.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe deliberately simple, slightly robotic katakana phrasing makes the apology feel as though \u003cstrong\u003eEleking himself is solemnly promising JR passengers that he has changed his ways\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIt is a wonderfully playful continuation of the earlier message \u003cstrong\u003e「駆け込み乗車はやめましょう。」 — “Please do not rush to board the train.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003ePoster design (what you see here)\u003c\/h3\u003e\n\u003cp\u003eThe composition is one of the cleverest designs in the JR West Ultraman series.\u003c\/p\u003e\n\u003cp\u003eAgainst an enormous, almost completely \u003cstrong\u003ewhite minimalist field\u003c\/strong\u003e, \u003cstrong\u003eEleking stands at monumental scale\u003c\/strong\u003e, one hand raised to its head in a sheepish, almost embarrassed gesture.\u003c\/p\u003e\n\u003cp\u003eIn front of the monster is a large reproduction of the \u003cstrong\u003eearlier JR West railway poster\u003c\/strong\u003e showing Eleking attempting to rush aboard a waiting train while \u003cstrong\u003eUltraman physically grabs its huge tail and pulls it back from the carriage\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe previous campaign has literally become an image \u003cstrong\u003einside the new campaign\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe visual story is therefore instantly understandable:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEleking remembers what happened. Eleking has learned his lesson. Eleking promises never to rush-board a train again.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThat self-referential structure gives this poster considerably more personality than a conventional public-service announcement. It feels almost like the second panel of a comic strip or the follow-up episode of a television story.\u003c\/p\u003e\n\u003cp\u003eThe restrained composition is also exceptionally effective graphically. Eleking’s strange cream, brown and black costume occupies the centre, while the giant \u003cstrong\u003eblack Japanese typography\u003c\/strong\u003e runs vertically down the right side. The earlier full-colour station poster acts as an inset image and provides a second visual narrative within the larger design.\u003c\/p\u003e\n\u003cp\u003eAt lower left, a portrait of \u003cstrong\u003eUltraman flashing a peace sign\u003c\/strong\u003e introduces an additional period feature:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eウルトラ図鑑4「宇宙怪獣エレキング」\u003c\/strong\u003e\u003cbr\u003e— \u003cstrong\u003e“Ultra Guide No. 4: Space Monster Eleking.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe accompanying text gives viewers a miniature character profile, explaining Eleking’s origins and powers, including its ability to \u003cstrong\u003ewrap its long tail around opponents and deliver high-voltage electricity\u003c\/strong\u003e, as well as discharge electrical energy from its mouth.\u003c\/p\u003e\n\u003cp\u003eThe poster even prints Eleking’s transformation in scale:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e20 cm → 53 metres\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e500 grams → 25,000 tons\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt turns an etiquette advertisement into an \u003cstrong\u003eofficial miniature Ultra character encyclopaedia\u003c\/strong\u003e, giving the sheet an additional level of appeal for tokusatsu collectors.\u003c\/p\u003e\n\u003ch3\u003eUltraman \u0026amp; Eleking in Japan (why this works)\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eEleking is one of the defining kaiju of the classic Ultra universe\u003c\/strong\u003e, originally appearing in \u003cstrong\u003e\u003cem\u003eUltraseven\u003c\/em\u003e, Episode 3, “The Secret of the Lake,” in 1967\u003c\/strong\u003e. Tsuburaya identifies the character as a space monster raised by the Pitt Aliens, notable for its long electrically charged tail and distinctive rotating horns. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIts extraordinarily distinctive silhouette—the long tail, bizarre crescent-shaped horns and pale body covered in dark markings—made Eleking instantly recognisable to generations of Japanese viewers.\u003c\/p\u003e\n\u003cp\u003eThat familiarity is exactly why the joke works.\u003c\/p\u003e\n\u003cp\u003eThe earlier poster exploited Eleking’s \u003cstrong\u003eenormous tail\u003c\/strong\u003e by having Ultraman physically grab it to prevent the monster from rushing onto a train. This sequel then presents the monster after the fact, apparently embarrassed by its behaviour and promising to become a more considerate passenger.\u003c\/p\u003e\n\u003cp\u003eInstead of defeating the kaiju with a special attack, \u003cstrong\u003eUltraman has successfully taught it railway manners\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eJapan-only design \u0026amp; licensing\u003c\/h3\u003e\n\u003cp\u003eThis is a \u003cstrong\u003eJapan-exclusive railway-use promotional item (非売品 \/ not for sale)\u003c\/strong\u003e produced specifically for public-information display rather than retail.\u003c\/p\u003e\n\u003cp\u003eThe main image carries \u003cstrong\u003e©円谷プロ\u003c\/strong\u003e, identifying \u003cstrong\u003eTsuburaya Productions\u003c\/strong\u003e and confirming the authorised use of the Ultra characters.\u003c\/p\u003e\n\u003cp\u003eIts combination of \u003cstrong\u003eJR West railway history, official Tsuburaya character imagery, classic Ultraman-era tokusatsu and highly distinctive Japanese public-information design\u003c\/strong\u003e makes the poster significantly more unusual than normal commercial Ultraman merchandise.\u003c\/p\u003e\n\u003ch3\u003eAbout the B1 format (size \u0026amp; rarity)\u003c\/h3\u003e\n\u003cp\u003eJapanese \u003cstrong\u003eB1 posters measure approximately 72.8 × 103 cm (28.7 × 40.6 inches)\u003c\/strong\u003e—twice the surface area of the more familiar Japanese B2 format.\u003c\/p\u003e\n\u003cp\u003eThis exact \u003cem\u003eEleking’s Change of Heart\u003c\/em\u003e design is documented as a \u003cstrong\u003eJR West B1 station-display poster produced as a non-retail item\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThese sheets were created as \u003cstrong\u003etemporary working advertising\u003c\/strong\u003e. They were intended to spend a limited period in railway stations before being replaced by the next campaign.\u003c\/p\u003e\n\u003cp\u003eThere was no commercial distribution system encouraging members of the public to preserve them, and there was little reason for railway staff to retain obsolete etiquette posters once their display period had ended.\u003c\/p\u003e\n\u003cp\u003eConsequently, \u003cstrong\u003esurviving original B1 examples are genuinely scarce\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eWhy this example is extraordinary (rarity \u0026amp; market)\u003c\/h3\u003e\n\u003cp\u003eThe poster has several layers of collector appeal.\u003c\/p\u003e\n\u003cp\u003eIt is a \u003cstrong\u003elarge-format original JR West railway advertisement\u003c\/strong\u003e, an officially licensed \u003cstrong\u003eTsuburaya \/ Ultraman artefact\u003c\/strong\u003e, an \u003cstrong\u003eEleking character poster\u003c\/strong\u003e, and a wonderfully specific example of \u003cstrong\u003emid-1990s Japanese public-information graphic design\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eMore unusually, it is also a \u003cstrong\u003esequel poster\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe inclusion of the previous “rush boarding” campaign image means that the two Eleking B1 posters can be displayed together as a genuine pair:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePoster 1:\u003c\/strong\u003e Eleking behaves badly and Ultraman stops him.\u003cbr\u003e\u003cstrong\u003ePoster 2:\u003c\/strong\u003e Eleking apologises and promises never to do it again.\u003c\/p\u003e\n\u003cp\u003eThat continuing narrative makes the pair particularly compelling as a surviving group from the campaign.\u003c\/p\u003e\n\u003ch3\u003eCondition\u003c\/h3\u003e\n\u003cp\u003eThis poster is in \u003cstrong\u003eExcellent condition\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe huge cream-white field remains remarkably clean for an original railway promotional poster approximately three decades old, while \u003cstrong\u003eEleking’s costume, Ultraman imagery, inset railway photograph and bold black typography retain excellent clarity and colour\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThere is only \u003cstrong\u003elight age- and storage-related handling \/ surface character\u003c\/strong\u003e, including some very soft creasing and minor rippling visible principally within the large pale areas. These are modest and consistent with careful long-term storage of an unbacked B1 sheet.\u003c\/p\u003e\n\u003cp\u003eThere are \u003cstrong\u003eno obvious major tears, no significant paper loss and no tape or adhesive residue visible in the supplied imagery\u003c\/strong\u003e. The principal imagery and typography remain exceptionally strong.\u003c\/p\u003e\n\u003cp\u003eThe verso is also \u003cstrong\u003every clean overall\u003c\/strong\u003e, displaying only minor handling \/ storage character consistent with age.\u003c\/p\u003e\n\u003cp\u003eFor an ephemeral large-format railway poster manufactured specifically for temporary public display, \u003cstrong\u003eits preservation is exceptional\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003ePlease refer to the front, reverse and detailed imagery, as \u003cstrong\u003ethis is the exact poster that is for sale\u003c\/strong\u003e. Once framed, the enormous B1 format, minimalist composition and wonderfully humorous \u003cstrong\u003eEleking “redemption” imagery will display spectacularly.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt is approximately 30 years old.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt is not a reproduction or a reprint.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCertificate of Authenticity included.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA \u003cstrong\u003every rare mid-1990s JR West “さわやかマナー” B1 poster\u003c\/strong\u003e featuring \u003cstrong\u003eEleking’s comic change of heart after being stopped by Ultraman from rushing aboard a train\u003c\/strong\u003e—an exceptional Japan-only piece combining classic tokusatsu, railway culture, public-service design and genuine narrative continuity within the campaign.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e“I’m sorry. From now on, I won’t rush to board the train.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":57217097630074,"sku":null,"price":495.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/man-looking-at-an-art-gallery-wall-2026-08-31T171403.995.jpg?v=1788164062","url":"https:\/\/japanposter.co.uk\/products\/jr-west-sawayaka-manner-ultraman-eleking-original-japanese-railway-courtesy-poster-1995-b1-size-c-72-8-103-cm-bak-a-copy","provider":"Japan Poster Shop","version":"1.0","type":"link"}