{"product_id":"jr-west-sawayaka-manner-ultraman-series-ultra-warriors-original-release-japanese-railway-courtesy-nakazuri-poster-1994-b3-size-c-51-5-36-4-cm","title":"“JR WEST ‘SAWAYAKA MANNER’ × ULTRAMAN SERIES \/ ULTRA WARRIORS”, Original Release Japanese Railway Courtesy Nakazuri Poster 1994, B3 Size (c.51.5 × 36.4 cm)","description":"\u003cp data-start=\"165\" data-end=\"228\"\u003e\u003cstrong data-start=\"165\" data-end=\"228\"\u003e“Ultra’s promise: We will be examples of orderly boarding.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"230\" data-end=\"509\"\u003e\u003cstrong data-start=\"230\" data-end=\"274\"\u003e“JR西日本 × さわやかマナー × ウルトラマンシリーズ（ウルトラ戦士たち）”\u003c\/strong\u003e (1994) – \u003cstrong data-start=\"284\" data-end=\"341\"\u003eORIGINAL JAPANESE B3 NAKAZURI PUBLIC ETIQUETTE POSTER\u003c\/strong\u003e – \u003cstrong data-start=\"344\" data-end=\"378\"\u003e“ウルトラの約束。「ボクタチ、整列乗車ノ見本ニナリマス。」”\u003c\/strong\u003e\u003cbr data-start=\"378\" data-end=\"381\"\u003e\u003cstrong data-start=\"381\" data-end=\"402\"\u003eRAILWAY-USE \/ 非売品\u003c\/strong\u003e\u003cbr data-start=\"402\" data-end=\"405\"\u003e\u003cstrong data-start=\"405\" data-end=\"509\"\u003eExtremely Rare | JR West In-Train Nakazuri Display | Not for Sale | 1994 Issue | B3 c.51.5 × 36.4 cm\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"511\" data-end=\"761\"\u003eThis is an original Japanese \u003cstrong data-start=\"540\" data-end=\"579\"\u003eB3 nakazuri railway-courtesy poster\u003c\/strong\u003e produced in 1994 for JR West’s \u003cstrong data-start=\"611\" data-end=\"622\"\u003eさわやかマナー\u003c\/strong\u003e manners campaign, featuring five classic Ultraman Series heroes standing in an orderly line as the model example of proper train boarding.\u003c\/p\u003e\n\u003cp data-start=\"763\" data-end=\"1249\"\u003eUnlike a shop poster or commercial advertisement, this was made for \u003cstrong data-start=\"831\" data-end=\"883\"\u003etemporary display inside JR West commuter trains\u003c\/strong\u003e, where B3 nakazuri posters were suspended from the ceiling above passenger seating. These posters were changed frequently, handled as functional railway advertising material, and generally discarded after their short display period. Surviving examples are therefore notably scarce, especially with major licensed \u003cstrong data-start=\"1197\" data-end=\"1240\"\u003eTsuburaya Productions \/ Ultraman Series\u003c\/strong\u003e imagery.\u003c\/p\u003e\n\u003cp data-start=\"1251\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1251\" data-end=\"1273\"\u003eCampaign \u0026amp; context\u003c\/strong\u003e\u003cbr data-start=\"1273\" data-end=\"1276\"\u003eThis poster was issued as part of JR West’s \u003cstrong data-start=\"1320\" data-end=\"1331\"\u003eさわやかマナー\u003c\/strong\u003e campaign, a public manners initiative encouraging passengers to use trains and stations more considerately. The upper-left branding identifies \u003cstrong data-start=\"1475\" data-end=\"1486\"\u003eさわやかマナー\u003c\/strong\u003e, \u003cstrong data-start=\"1488\" data-end=\"1501\"\u003e（財）交通道徳協会\u003c\/strong\u003e — the Traffic Ethics Association — and \u003cstrong data-start=\"1541\" data-end=\"1550\"\u003eJR西日本\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1553\" data-end=\"1942\"\u003eThe campaign’s strength lies in its use of familiar pop-cultural characters to communicate everyday public etiquette. Here, the Ultraman heroes do not fight monsters; instead, they demonstrate correct commuter behaviour. The result is a witty and memorable example of 1990s Japanese railway design, combining public-service messaging with one of Japan’s most enduring tokusatsu franchises.\u003c\/p\u003e\n\u003cp data-start=\"1944\" data-end=\"2010\"\u003e\u003cstrong data-start=\"1944\" data-end=\"1973\"\u003eThe message — translation\u003c\/strong\u003e\u003cbr data-start=\"1973\" data-end=\"1976\"\u003eThe large vertical headline reads:\u003c\/p\u003e\n\u003cp data-start=\"2012\" data-end=\"2053\"\u003e\u003cstrong data-start=\"2012\" data-end=\"2026\"\u003e「ウルトラの約束。」\u003c\/strong\u003e\u003cbr data-start=\"2026\" data-end=\"2029\"\u003e— \u003cstrong data-start=\"2031\" data-end=\"2053\"\u003e“Ultra’s promise.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2055\" data-end=\"2090\"\u003eThe quoted message beside it reads:\u003c\/p\u003e\n\u003cp data-start=\"2092\" data-end=\"2167\"\u003e\u003cstrong data-start=\"2092\" data-end=\"2116\"\u003e「ボクタチ、整列乗車ノ見本ニナリマス。」\u003c\/strong\u003e\u003cbr data-start=\"2116\" data-end=\"2119\"\u003e— \u003cstrong data-start=\"2121\" data-end=\"2167\"\u003e“We will be examples of orderly boarding.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2169\" data-end=\"2374\"\u003eThe wording is direct but playful. The Ultra heroes promise to set a proper example by forming a neat queue, reinforcing JR West’s request that passengers board trains in an orderly and considerate manner.\u003c\/p\u003e\n\u003cp data-start=\"2376\" data-end=\"2558\"\u003e\u003cstrong data-start=\"2376\" data-end=\"2402\"\u003eUltraman Series appeal\u003c\/strong\u003e\u003cbr data-start=\"2402\" data-end=\"2405\"\u003eThe lower-left printed reference panel reads \u003cstrong data-start=\"2450\" data-end=\"2471\"\u003eウルトラ図鑑１「ウルトラ戦士たち」\u003c\/strong\u003e — \u003cstrong data-start=\"2474\" data-end=\"2513\"\u003e“Ultra Guide No. 1: Ultra Warriors”\u003c\/strong\u003e — and identifies the featured characters as:\u003c\/p\u003e\n\u003cp data-start=\"2560\" data-end=\"2656\"\u003e\u003cstrong data-start=\"2560\" data-end=\"2572\"\u003eUltraman\u003c\/strong\u003e\u003cbr data-start=\"2572\" data-end=\"2575\"\u003e\u003cstrong data-start=\"2575\" data-end=\"2589\"\u003eUltraseven\u003c\/strong\u003e\u003cbr data-start=\"2589\" data-end=\"2592\"\u003e\u003cstrong data-start=\"2592\" data-end=\"2617\"\u003eThe Returned Ultraman\u003c\/strong\u003e\u003cbr data-start=\"2617\" data-end=\"2620\"\u003e\u003cstrong data-start=\"2620\" data-end=\"2636\"\u003eUltraman Ace\u003c\/strong\u003e\u003cbr data-start=\"2636\" data-end=\"2639\"\u003e\u003cstrong data-start=\"2639\" data-end=\"2656\"\u003eUltraman Taro\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2658\" data-end=\"2958\"\u003eThis character line-up gives the poster especially strong collector appeal. Rather than focusing on a single hero, the design presents a group of early Ultra warriors, arranged like polite commuters waiting their turn. The humour is immediately legible: even giant heroes must follow railway manners.\u003c\/p\u003e\n\u003cp data-start=\"2960\" data-end=\"3367\"\u003e\u003cstrong data-start=\"2960\" data-end=\"2977\"\u003ePoster design\u003c\/strong\u003e\u003cbr data-start=\"2977\" data-end=\"2980\"\u003eThe composition is clean, graphic, and highly effective. Against a largely open cream background, the five Ultra warriors form a diagonal queue receding into depth, visually echoing the act of orderly boarding. Their red-and-silver costumes stand out sharply against the restrained background, while the bold black vertical typography on the right gives the poster strong visual balance.\u003c\/p\u003e\n\u003cp data-start=\"3369\" data-end=\"3594\"\u003eThe lower-left “Ultra Guide” inset adds an educational character-card element, listing each hero’s name, height, and weight. The central lower image area carries \u003cstrong data-start=\"3531\" data-end=\"3540\"\u003e©円谷プロ\u003c\/strong\u003e, confirming official Tsuburaya Productions licensing.\u003c\/p\u003e\n\u003cp data-start=\"3596\" data-end=\"3914\"\u003e\u003cstrong data-start=\"3596\" data-end=\"3639\"\u003eAbout the nakazuri format — B3 \u0026amp; rarity\u003c\/strong\u003e\u003cbr data-start=\"3639\" data-end=\"3642\"\u003e\u003cstrong data-start=\"3642\" data-end=\"3654\"\u003eNakazuri\u003c\/strong\u003e are ceiling-hung advertising posters displayed inside Japanese commuter trains and subway cars. The standard single-panel format is \u003cstrong data-start=\"3787\" data-end=\"3793\"\u003eB3\u003c\/strong\u003e, approximately \u003cstrong data-start=\"3809\" data-end=\"3827\"\u003e36.4 × 51.5 cm\u003c\/strong\u003e; this example is presented in landscape orientation, approximately \u003cstrong data-start=\"3895\" data-end=\"3913\"\u003e51.5 × 36.4 cm\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"3916\" data-end=\"4394\"\u003eThese posters were made for short-term rail display, changed frequently, and generally discarded after use. They were \u003cstrong data-start=\"4034\" data-end=\"4060\"\u003enot sold to the public\u003c\/strong\u003e. This makes surviving examples especially difficult to find. A B3 nakazuri from a high-profile character campaign is far rarer than a conventional shop poster or magazine advertisement. The format was inherently temporary, functional, and disposable — precisely why original surviving examples have become so desirable to collectors.\u003c\/p\u003e\n\u003cp data-start=\"4396\" data-end=\"4678\"\u003e\u003cstrong data-start=\"4396\" data-end=\"4433\"\u003eWhy this example is extraordinary\u003c\/strong\u003e\u003cbr data-start=\"4433\" data-end=\"4436\"\u003eThis poster sits at an important collecting intersection: \u003cstrong data-start=\"4494\" data-end=\"4522\"\u003eJR West railway ephemera\u003c\/strong\u003e, \u003cstrong data-start=\"4524\" data-end=\"4572\"\u003e1990s Japanese public-service graphic design\u003c\/strong\u003e, \u003cstrong data-start=\"4574\" data-end=\"4607\"\u003ein-train nakazuri advertising\u003c\/strong\u003e, and officially licensed \u003cstrong data-start=\"4633\" data-end=\"4669\"\u003eUltraman \/ Tsuburaya Productions\u003c\/strong\u003e imagery.\u003c\/p\u003e\n\u003cp data-start=\"4680\" data-end=\"5046\"\u003eThe visual concept is unusually strong: the Ultra warriors themselves become the model passengers, turning a simple etiquette instruction into a charming and culturally specific piece of railway design. For collectors of Japanese rail material, tokusatsu, Ultraman Series memorabilia, or public-design ephemera, this is a highly distinctive and displayable original.\u003c\/p\u003e\n\u003cp data-start=\"5048\" data-end=\"5526\"\u003e\u003cstrong data-start=\"5048\" data-end=\"5061\"\u003eCondition\u003c\/strong\u003e\u003cbr data-start=\"5061\" data-end=\"5064\"\u003e\u003cstrong data-start=\"5064\" data-end=\"5095\"\u003eExcellent vintage condition\u003c\/strong\u003e, especially for an original B3 railway-use nakazuri poster from 1994. The printed image remains strong, clean, and highly presentable, with vivid red and silver character imagery and bold black typography. Only light handling creases, minor surface waviness, and gentle age toning are visible, consistent with a genuine paper poster intended for temporary rail display. The reverse is blank with light toning from age and storage.\u003c\/p\u003e\n\u003cp data-start=\"5528\" data-end=\"5653\"\u003eIt is vintage and over 30 years old.\u003cbr data-start=\"5564\" data-end=\"5567\"\u003eIt is \u003cstrong data-start=\"5573\" data-end=\"5580\"\u003enot\u003c\/strong\u003e a reproduction or a reprint.\u003cbr data-start=\"5609\" data-end=\"5612\"\u003e\u003cstrong data-start=\"5612\" data-end=\"5653\"\u003eCertificate of Authenticity included.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"5655\" data-end=\"5994\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA very rare original 1994 \u003cstrong data-start=\"5681\" data-end=\"5738\"\u003eJR West “さわやかマナー” B3 nakazuri railway courtesy poster\u003c\/strong\u003e featuring the classic \u003cstrong data-start=\"5761\" data-end=\"5779\"\u003eUltra Warriors\u003c\/strong\u003e as examples of orderly boarding — a superb piece of Japanese commuter-train design, public manners history, and Ultraman Series collecting, with the memorable promise: \u003cstrong data-start=\"5948\" data-end=\"5994\" data-is-last-node=\"\"\u003e“We will be examples of orderly boarding.”\u003c\/strong\u003e\u003c\/p\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":56942123975034,"sku":null,"price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/a-young-man-looking-at-a-gallery-wall_1.jpg?v=1780467837","url":"https:\/\/japanposter.co.uk\/products\/jr-west-sawayaka-manner-ultraman-series-ultra-warriors-original-release-japanese-railway-courtesy-nakazuri-poster-1994-b3-size-c-51-5-36-4-cm","provider":"Japan Poster Shop","version":"1.0","type":"link"}