{"product_id":"kirin-lager-beer-harrison-ford-original-release-japanese-promotional-nakazuri-train-subway-poster-1993-b3-size-36-51-cm-copy","title":"“MICHAEL JACKSON × PEPSI”, Original Japanese Promotional Poster 1987, B3 Size (36 × 51 cm) “New Generation” Campaign Q119","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"cbacd873-67f7-4961-a764-5281b0939362\" data-testid=\"conversation-turn-22\" data-scroll-anchor=\"false\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"f5bd0558-c5d6-4fd9-b6ff-c1e65a41d586\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-pro\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"relative w-full overflow-visible\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69f29c6b-c8d0-83aa-80aa-7eeb9f07b6c9-3\" data-turn-id-container=\"request-69f29c6b-c8d0-83aa-80aa-7eeb9f07b6c9-3\" data-testid=\"conversation-turn-28\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"c8fa4667-3709-4ffc-96f9-1b755e1c60a9\" dir=\"auto\" data-message-model-slug=\"gpt-5-5-thinking\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"121\" data-end=\"342\"\u003e\u003cstrong data-start=\"121\" data-end=\"245\"\u003e“MICHAEL JACKSON × PEPSI” (1987) – ORIGINAL JAPANESE B3 PROMOTIONAL ADVERTISING POSTER – “NEW GENERATION” CAMPAIGN \/ 非売品\u003c\/strong\u003e\u003cbr data-start=\"245\" data-end=\"248\"\u003eExtremely Rare | Japan Promotional Display Poster | Bad Era \/ Pepsi Campaign | 36 × 51 cm (B3)\u003c\/p\u003e\n\u003cp data-start=\"344\" data-end=\"638\"\u003eThis is an \u003cstrong data-start=\"355\" data-end=\"398\"\u003eoriginal Japanese B3 promotional poster\u003c\/strong\u003e produced for Pepsi’s 1987 \u003cstrong data-start=\"425\" data-end=\"445\"\u003e“New Generation”\u003c\/strong\u003e campaign starring \u003cstrong data-start=\"464\" data-end=\"483\"\u003eMichael Jackson\u003c\/strong\u003e. Issued in Japan during the height of Jackson’s \u003cem data-start=\"532\" data-end=\"537\"\u003eBad\u003c\/em\u003e era, the campaign coincided with the launch of the \u003cstrong data-start=\"589\" data-end=\"607\"\u003eBad World Tour\u003c\/strong\u003e, which began in Japan in 1987.\u003c\/p\u003e\n\u003cp data-start=\"344\" data-end=\"638\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eHistorical Context:\u003c!--TgQPHd|[]--\u003e\u003c\/strong\u003e This campaign is famous for boosting Pepsi's sales in Japan by \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e100%\u003c!--TgQPHd|[]--\u003e\u003c\/strong\u003e just before the tour's start in Tokyo. It is one of the most successful celebrity partnerships in advertising history.\u003c\/p\u003e\n\u003cp data-start=\"640\" data-end=\"1065\"\u003eThis poster captures one of the most recognisable celebrity advertising partnerships of the 1980s: \u003cstrong data-start=\"739\" data-end=\"766\"\u003eMichael Jackson × Pepsi\u003c\/strong\u003e, presented through the bold visual language of neon signage, pop branding, and Japanese promotional copy. These B3-size Japanese promotional posters were not standard commercial music posters; they were produced for campaign display and distribution, making surviving examples especially desirable.\u003c\/p\u003e\n\u003ch4 data-section-id=\"1cf2in3\" data-start=\"1067\" data-end=\"1106\"\u003eJapan-only promotional design \u0026amp; text\u003c\/h4\u003e\n\u003cp data-start=\"1108\" data-end=\"1386\"\u003eThe poster features Michael Jackson in his iconic \u003cstrong data-start=\"1158\" data-end=\"1174\"\u003eBad-era look\u003c\/strong\u003e, wearing a black leather jacket with straps and buckles, set against a glowing neon \u003cstrong data-start=\"1259\" data-end=\"1268\"\u003ePEPSI\u003c\/strong\u003e background. The lower banner carries the classic 1980s Pepsi logo and the red \u003cstrong data-start=\"1347\" data-end=\"1367\"\u003e“New Generation”\u003c\/strong\u003e campaign branding.\u003c\/p\u003e\n\u003cp data-start=\"1388\" data-end=\"1444\"\u003eThe Japanese copy adds a dramatic local marketing voice:\u003c\/p\u003e\n\u003cp data-start=\"1446\" data-end=\"1493\"\u003e\u003cstrong data-start=\"1446\" data-end=\"1460\"\u003e感動の引き金をひけ。\u003c\/strong\u003e\u003cbr data-start=\"1460\" data-end=\"1463\"\u003e“Pull the trigger of emotion.”\u003c\/p\u003e\n\u003cp data-start=\"1495\" data-end=\"1533\"\u003e\u003cstrong data-start=\"1495\" data-end=\"1507\"\u003e時代を変えよう。\u003c\/strong\u003e\u003cbr data-start=\"1507\" data-end=\"1510\"\u003e“Let’s change the era.”\u003c\/p\u003e\n\u003cp data-start=\"1535\" data-end=\"1691\"\u003eTogether with the Pepsi branding, the text presents Jackson not simply as a performer, but as a symbol of youth, change, excitement, and global pop culture.\u003c\/p\u003e\n\u003ch4 data-section-id=\"1mcwwhe\" data-start=\"1693\" data-end=\"1749\"\u003ePepsi, Michael Jackson, and 1980s advertising culture\u003c\/h4\u003e\n\u003cp data-start=\"1751\" data-end=\"2058\"\u003eMichael Jackson’s Pepsi campaigns are among the most famous celebrity advertising partnerships of the twentieth century. By 1987, Jackson was at the centre of global pop culture: \u003cem data-start=\"1930\" data-end=\"1940\"\u003eThriller\u003c\/em\u003e had already transformed the music industry, and the \u003cem data-start=\"1993\" data-end=\"1998\"\u003eBad\u003c\/em\u003e album and tour carried that momentum into a new visual era.\u003c\/p\u003e\n\u003cp data-start=\"2060\" data-end=\"2323\"\u003eIn Japan, the campaign had particular power. Jackson’s image was used across music, retail, beverage advertising, and tour-related promotion, creating a strong overlap between pop fandom and commercial display culture. This poster belongs directly to that moment.\u003c\/p\u003e\n\u003ch4 data-section-id=\"3cu0al\" data-start=\"2325\" data-end=\"2359\"\u003eAbout the B3 promotional format\u003c\/h4\u003e\n\u003cp data-start=\"2361\" data-end=\"2563\"\u003eJapanese B3 posters measure approximately \u003cstrong data-start=\"2403\" data-end=\"2417\"\u003e36 × 51 cm\u003c\/strong\u003e and were widely used for compact promotional display in shops, retail spaces, campaign environments, and transport-adjacent advertising contexts.\u003c\/p\u003e\n\u003cp data-start=\"2565\" data-end=\"2813\"\u003eUnlike standard commercial posters, these campaign pieces were usually distributed for temporary use and were \u003cstrong data-start=\"2675\" data-end=\"2701\"\u003enot sold to the public\u003c\/strong\u003e. Many were discarded after the promotion ended, making clean surviving examples increasingly difficult to find.\u003c\/p\u003e\n\u003ch4 data-section-id=\"1wsx99y\" data-start=\"2815\" data-end=\"2845\"\u003eWhy this example is special\u003c\/h4\u003e\n\u003cp data-start=\"2847\" data-end=\"3014\"\u003eThis poster combines several highly collectible elements: \u003cstrong data-start=\"2905\" data-end=\"3013\"\u003eMichael Jackson, Pepsi, the 1987 Bad era, Japanese promotional design, and the “New Generation” campaign\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"3016\" data-end=\"3262\"\u003eThe image is immediately recognisable, but the Japanese text and B3 format make this a particularly appealing example for collectors of \u003cstrong data-start=\"3152\" data-end=\"3261\"\u003eMichael Jackson memorabilia, 1980s advertising, Japanese pop-culture ephemera, and vintage Pepsi material\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"3264\" data-end=\"3347\"\u003eIt is also visually very strong: bold, bright, simple, and unmistakably of its era.\u003c\/p\u003e\n\u003ch4 data-section-id=\"hrykuu\" data-start=\"3349\" data-end=\"3361\"\u003eCondition\u003c\/h4\u003e\n\u003cp data-start=\"3363\" data-end=\"3439\"\u003e\u003cstrong data-start=\"3363\" data-end=\"3439\"\u003eExcellent. Please review the photos—they show the exact poster for sale.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3441\" data-end=\"3634\"\u003eThe poster presents beautifully, with \u003cstrong data-start=\"3479\" data-end=\"3551\"\u003evivid colour, clean image quality, and strong overall display impact\u003c\/strong\u003e. The reverse is blank and clean, with only light age-appropriate handling visible.\u003c\/p\u003e\n\u003cp data-start=\"3636\" data-end=\"3664\"\u003eIt is \u003cstrong data-start=\"3642\" data-end=\"3664\"\u003eover 39 years old.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3666\" data-end=\"3708\"\u003eIt is \u003cstrong data-start=\"3672\" data-end=\"3708\"\u003enot a reproduction or a reprint.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3710\" data-end=\"3751\"\u003e\u003cstrong data-start=\"3710\" data-end=\"3751\"\u003eCertificate of Authenticity included.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3753\" data-end=\"3967\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA rare original Japanese B3 promotional poster from Michael Jackson’s 1987 Pepsi \u003cstrong data-start=\"3834\" data-end=\"3854\"\u003e“New Generation”\u003c\/strong\u003e campaign — a standout survivor from the height of the \u003cem data-start=\"3909\" data-end=\"3914\"\u003eBad\u003c\/em\u003e era and Japan’s golden age of celebrity advertising.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":56883706495354,"sku":null,"price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/wall-shelf-with-ornaments-2026-05-13T103140.199.jpg?v=1778635916","url":"https:\/\/japanposter.co.uk\/products\/kirin-lager-beer-harrison-ford-original-release-japanese-promotional-nakazuri-train-subway-poster-1993-b3-size-36-51-cm-copy","provider":"Japan Poster Shop","version":"1.0","type":"link"}