{"product_id":"kirin-lager-beer-harrison-ford-original-release-japanese-promotional-poster-1995-b2-size-51-73-cm-q85-copy","title":"“SUPER NIKKA WHISKY \/ ROY SCHEIDER”, Original Japanese Advertising Poster 1984, B2 Size (c.51.5 × 72.8 cm) T196","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"cbacd873-67f7-4961-a764-5281b0939362\" data-testid=\"conversation-turn-22\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"f5bd0558-c5d6-4fd9-b6ff-c1e65a41d586\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-pro\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp\u003e\u003cspan\u003e“\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eスーパーニッカ × ロイ・シャイダー\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e” (1984) – \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eORIGINAL JAPANESE B2 WHISKY ADVERTISING POSTER\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – “\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\u0026lt; I’m a boy. \u0026gt;\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e”\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVery Rare | Showa-Era Japanese Advertising | Nikka Whisky | Roy Scheider Campaign | 51.5 × 72.8 cm (B2)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is a rare and highly charming \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoriginal Japanese B2 advertising poster\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSuper Nikka Whisky\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e (スーパーニッカ), featuring American actor \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRoy Scheider\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. This poster belongs to the famous \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1984 Super Nikka “I’m a boy” campaign\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, in which Scheider appeared in Japanese advertising for the brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIBhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cspan data-subtree=\"aimfl\" data-processed=\"true\"\u003eThe \u003c\/span\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\"\u003e1984 Super Nikka\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e whisky commercial features a \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\"\u003e52-year-old Roy Scheider\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e declaring \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\"I'm a boy,\"\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e highlighting a classic cultural disconnect in 1980s Japanese advertising. While English speakers find the phrase slightly bizarre, Japanese marketers used \"boy\" as a compliment to symbolize a mature man who still retains his \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\"\u003eyouthful passion, curiosity, and energy\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\n\u003cdiv data-os-fs=\"\" tabindex=\"0\"\u003e\u003cbr\u003e\u003c\/div\u003e\nBy pairing a rugged Hollywood tough guy with a catchy, exotic-sounding English phrase, the advertisers prioritized \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\"\u003erhythmic, cool-sounding English\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e over strict grammatical logic, creating an unforgettable and uniquely charming ad campaign.\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIBhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cdiv class=\"AHmQrc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIBxAA\" data-complete=\"true\" data-processed=\"true\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eThis is not a movie poster, but an original \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecommercial advertising poster\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e intended for display in places such as liquor shops, bars, restaurants, and promotional retail spaces. As a result, surviving examples in strong display condition are much harder to find than many standard theatrical posters.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe campaign \u0026amp; context\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe poster features \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRoy Scheider\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, best known internationally for his roles in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eJaws\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e (1975), \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMarathon Man\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e (1976), and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAll That Jazz\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e (1979). His appearance in a Japanese whisky campaign is a wonderful example of the late Showa era, when major Japanese brands frequently worked with international film stars to create sophisticated, aspirational advertising.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe campaign’s memorable English tagline reads:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\u0026lt; I’m a boy. \u0026gt;\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis wonderfully enigmatic phrase is typical of high-end Japanese advertising from the period. Rather than functioning as literal product copy, it suggests a mood: a mature, sophisticated man who still retains a boyish spirit, warmth, humour, and a sense of adventure. That slightly mysterious use of English is part of the poster’s charm and makes it immediately recognisable as a piece of Japanese commercial design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe related 1984 television commercial for Super Nikka also used this campaign identity, with music composed and arranged by Japanese musician \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eYasuo Higuchi\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e (樋口康雄), adding another layer of period-specific cultural interest.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSuper Nikka Whisky\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSuper Nikka\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is one of Nikka Whisky’s classic premium blended whisky lines. Originally introduced in the 1960s, it became closely associated with refinement and quality in Japan. By the 1980s, Nikka’s advertising often presented whisky not only as a drink, but as part of a broader lifestyle: modern, international, relaxed, and quietly luxurious.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis poster captures that world beautifully.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePoster design (what you see here)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe composition is warm, bright, and understated. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRoy Scheider\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is shown in a relaxed seated pose, wearing a crisp white shirt with a beige sweater draped casually over his shoulders. He holds a whisky glass with ice, smiling naturally toward the viewer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBeside him sits a cheerful \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eGolden Retriever\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, creating a humorous and heartwarming visual parallel. The pairing gives the poster an easy domestic charm: companionship, loyalty, comfort, and relaxed confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSuper Nikka bottle\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is placed at the lower right, anchoring the advertisement without overwhelming the composition. The bottle’s distinctive rounded form and “Rare Old” label are immediately recognisable, while the image remains focused on atmosphere rather than heavy product messaging.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTypography \u0026amp; branding\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe headline \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“\u0026lt; I’m a boy. \u0026gt;”\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e appears at the top in a textured blue serif typeface, giving the phrase a poetic, slightly typewritten quality. The use of angled brackets adds to the campaign’s distinctive visual identity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt the lower right, bold text reads \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSUPER NIKKA\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eスーパーニッカ\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e beneath it. At the lower left is the classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eニッカウヰスキー\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e mark, using the traditional \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eヰ\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e character — a wonderful detail that preserves the brand’s heritage within a modern 1980s advertising layout.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAbout the B2 format\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eJapanese \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eB2\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e posters measure approximately \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e51.5 × 72.8 cm\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. This was a standard display size for Japanese film, advertising, and retail posters. Unlike theatrical posters, however, commercial advertising posters were often used in shop windows, bars, restaurants, or sales environments and then discarded once the campaign ended.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor that reason, vintage Japanese alcohol advertising posters featuring major international actors are increasingly difficult to source, especially in attractive condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhy this example is special\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThis poster sits at a strong collecting intersection: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eJapanese whisky history\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eShowa-era advertising design\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eHollywood celebrity campaigns in Japan\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRoy Scheider memorabilia\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. It is a superb example of how Japanese brands used international cinema personalities to create an image of sophistication, warmth, and character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is not simply an advertisement for whisky, but a beautifully preserved piece of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1980s Japanese visual culture\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCondition\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eExcellent overall vintage condition.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e The poster presents beautifully, with strong colour, clean imagery, and an excellent overall display appearance. Light signs of age, handling, and display\/storage may be visible, including minor corner wear or small pinholes consistent with original advertising use. Please review the photographs carefully, as they show the exact poster for sale.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIt is vintage and approximately 40 years old.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIt is not a reproduction or a reprint.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCertificate of Authenticity included.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA rare original \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1984 Super Nikka Whisky × Roy Scheider\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Japanese B2 advertising poster — a stylish and highly collectible piece of Showa-era Japanese commercial design, built around the unforgettable campaign line: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“\u0026lt; I’m a boy. \u0026gt;”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":57367340122490,"sku":null,"price":375.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/IMG_5536_dcff0fd1-d2ad-4021-8db3-11271a4da98a.jpg?v=1791449102","url":"https:\/\/japanposter.co.uk\/products\/kirin-lager-beer-harrison-ford-original-release-japanese-promotional-poster-1995-b2-size-51-73-cm-q85-copy","provider":"Japan Poster Shop","version":"1.0","type":"link"}