{"product_id":"kirin-lager-beer-harrison-ford-original-release-japanese-promotional-poster-1995-b2-size-51-73-cm","title":"“KIRIN LAGER BEER × HARRISON FORD”, Original Release Japanese Promotional Poster 1995, B2 Size (51 × 73 cm) Q85","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"cbacd873-67f7-4961-a764-5281b0939362\" data-testid=\"conversation-turn-22\" data-scroll-anchor=\"false\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"f5bd0558-c5d6-4fd9-b6ff-c1e65a41d586\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-pro\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp data-start=\"109\" data-end=\"318\"\u003e\u003cstrong data-start=\"109\" data-end=\"236\"\u003e“KIRIN LAGER BEER × HARRISON FORD” (1995) – ORIGINAL JAPANESE B2 ADVERTISING POSTER – “MR. BEER” CAMPAIGN (STORE-USE \/ 非売品)\u003c\/strong\u003e\u003cbr data-start=\"236\" data-end=\"239\"\u003e\u003cstrong data-start=\"239\" data-end=\"318\"\u003eUltra Rare | In-Store Display (Not for Sale) | 1995 Issue | 51 × 73 cm (B2)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"320\" data-end=\"782\"\u003eThis is an \u003cstrong data-start=\"331\" data-end=\"362\"\u003eoriginal Japanese B2 poster\u003c\/strong\u003e from Kirin Lager Beer’s \u003cstrong data-start=\"387\" data-end=\"415\"\u003e1995 “Mr. Beer” campaign\u003c\/strong\u003e, featuring \u003cstrong data-start=\"427\" data-end=\"444\"\u003eHarrison Ford\u003c\/strong\u003e in one of the most memorable and visually commanding images from the series. Issued for \u003cstrong data-start=\"533\" data-end=\"575\"\u003eretail display rather than public sale\u003c\/strong\u003e, it is a superb survivor from the golden age of Japanese beverage advertising, combining \u003cstrong data-start=\"665\" data-end=\"689\"\u003eHollywood star power\u003c\/strong\u003e, \u003cstrong data-start=\"691\" data-end=\"720\"\u003eminimalist graphic design\u003c\/strong\u003e, and the unmistakable visual identity of \u003cstrong data-start=\"762\" data-end=\"781\"\u003emid-1990s Japan\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"784\" data-end=\"1191\"\u003e\u003cstrong data-start=\"784\" data-end=\"813\"\u003eJapan-only design \u0026amp; issue\u003c\/strong\u003e\u003cbr data-start=\"813\" data-end=\"816\"\u003eThis is a \u003cstrong data-start=\"826\" data-end=\"881\"\u003eJapan-exclusive, store-use (非売品) promotional poster\u003c\/strong\u003e, distributed to retailers for display and \u003cstrong data-start=\"924\" data-end=\"950\"\u003enot sold to the public\u003c\/strong\u003e. As with many Japanese in-store advertising posters of the period, detailed photographer or agency credits do not appear on the sheet, which is entirely typical for \u003cstrong data-start=\"1116\" data-end=\"1152\"\u003eshort-run point-of-sale material\u003c\/strong\u003e intended for temporary commercial use.\u003c\/p\u003e\n\u003cp data-start=\"1193\" data-end=\"1949\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1210\"\u003ePoster design\u003c\/strong\u003e\u003cbr data-start=\"1210\" data-end=\"1213\"\u003eThe design is \u003cstrong data-start=\"1227\" data-end=\"1253\"\u003einstantly recognisable\u003c\/strong\u003e: a clean white studio background, \u003cstrong data-start=\"1288\" data-end=\"1311\"\u003ebold red typography\u003c\/strong\u003e, and Harrison Ford holding a can of \u003cstrong data-start=\"1348\" data-end=\"1368\"\u003eKirin Lager Beer\u003c\/strong\u003e with calm, understated authority. The upper headline reads \u003cstrong data-start=\"1428\" data-end=\"1442\"\u003e「この味が、ビール」\u003c\/strong\u003e — \u003cstrong data-start=\"1445\" data-end=\"1469\"\u003e“This taste is beer”\u003c\/strong\u003e — while the large lower slogan reads \u003cstrong data-start=\"1507\" data-end=\"1528\"\u003e「キレ味、だいご味 キリンラガー」\u003c\/strong\u003e, emphasising the brand’s \u003cstrong data-start=\"1554\" data-end=\"1570\"\u003ecrisp finish\u003c\/strong\u003e and \u003cstrong data-start=\"1575\" data-end=\"1598\"\u003efull-bodied flavour\u003c\/strong\u003e. At lower right appears a sharp product image of the \u003cstrong data-start=\"1652\" data-end=\"1666\"\u003e350 ml can\u003c\/strong\u003e, while the legal line along the bottom margin reads \u003cstrong data-start=\"1719\" data-end=\"1753\" data-is-only-node=\"\"\u003e「ビールは、20歳になってから。あきかんは、リサイクルへ。」\u003c\/strong\u003e — \u003cstrong data-start=\"1756\" data-end=\"1803\"\u003e“Beer is for age 20+; please recycle cans.”\u003c\/strong\u003e The overall composition is a quintessential example of \u003cstrong data-start=\"1859\" data-end=\"1895\"\u003e1990s Japanese commercial design\u003c\/strong\u003e: bold, spare, highly legible, and visually confident.\u003c\/p\u003e\n\u003cp data-start=\"1951\" data-end=\"2742\"\u003e\u003cstrong data-start=\"1951\" data-end=\"1978\"\u003eThe “Mr. Beer” campaign\u003c\/strong\u003e\u003cbr data-start=\"1978\" data-end=\"1981\"\u003eThe Harrison Ford × Kirin Lager campaign has become one of the most recognisable \u003cstrong data-start=\"2062\" data-end=\"2105\"\u003eJapan-only celebrity advertising series\u003c\/strong\u003e of its era. Across the full campaign there is strong competition, as many of the Harrison Ford Kirin posters are now regarded as \u003cstrong data-start=\"2235\" data-end=\"2274\"\u003eiconic time capsules of 1990s Japan\u003c\/strong\u003e, but this example stands out as \u003cstrong data-start=\"2307\" data-end=\"2353\"\u003eone of the key images of the entire series\u003c\/strong\u003e. The direct portrait, the commanding scale of the typography, and the stripped-back white background give it a graphic force that is immediate and unforgettable. It belongs to the same wider cultural moment of Japanese advertising later romanticised in films such as \u003cstrong data-start=\"2621\" data-end=\"2644\"\u003eLost in Translation\u003c\/strong\u003e — a world of major Western stars repurposed through distinctively Japanese commercial aesthetics.\u003c\/p\u003e\n\u003cp data-start=\"2744\" data-end=\"3329\"\u003e\u003cstrong data-start=\"2744\" data-end=\"2785\"\u003eHarrison Ford in Japanese advertising\u003c\/strong\u003e\u003cbr data-start=\"2785\" data-end=\"2788\"\u003eBy 1995, \u003cstrong data-start=\"2797\" data-end=\"2814\"\u003eHarrison Ford\u003c\/strong\u003e was already one of the most internationally recognisable actors in the world, associated with some of the most important Hollywood franchises of the late twentieth century. His presence here gives the poster unusually broad appeal: it is collectible not only as \u003cstrong data-start=\"3077\" data-end=\"3110\"\u003eJapanese advertising ephemera\u003c\/strong\u003e, but also as \u003cstrong data-start=\"3124\" data-end=\"3153\"\u003eHarrison Ford memorabilia\u003c\/strong\u003e, \u003cstrong data-start=\"3155\" data-end=\"3181\"\u003ebeer-brand advertising\u003c\/strong\u003e, and \u003cstrong data-start=\"3187\" data-end=\"3218\"\u003e1990s pop-cultural material\u003c\/strong\u003e. His persona — restrained, credible, masculine, and quietly authoritative — suited Kirin’s branding perfectly.\u003c\/p\u003e\n\u003cp data-start=\"3331\" data-end=\"3795\"\u003e\u003cstrong data-start=\"3331\" data-end=\"3354\"\u003eAbout the B2 format\u003c\/strong\u003e\u003cbr data-start=\"3354\" data-end=\"3357\"\u003eJapanese advertising posters were often issued in \u003cstrong data-start=\"3407\" data-end=\"3431\"\u003eB2 size (51 × 73 cm)\u003c\/strong\u003e, a practical and visually effective format for retail display. Unlike standard consumer merchandise, these posters were typically printed for \u003cstrong data-start=\"3574\" data-end=\"3601\"\u003eshort-term in-store use\u003c\/strong\u003e and then discarded. As a result, surviving originals are \u003cstrong data-start=\"3659\" data-end=\"3674\"\u003efar scarcer\u003c\/strong\u003e than many standard film posters, particularly when they feature \u003cstrong data-start=\"3739\" data-end=\"3768\"\u003einternational celebrities\u003c\/strong\u003e and major Japanese brands.\u003c\/p\u003e\n\u003cp data-start=\"3797\" data-end=\"4353\"\u003e\u003cstrong data-start=\"3797\" data-end=\"3830\"\u003eWhy this example is important\u003c\/strong\u003e\u003cbr data-start=\"3830\" data-end=\"3833\"\u003eThis is a \u003cstrong data-start=\"3843\" data-end=\"3900\"\u003eparticularly desirable Kirin Lager “Mr. Beer” variant\u003c\/strong\u003e, notable for its purity of design and its strong visual association with the campaign as a whole. It is one of the sheets that best encapsulates the appeal of the Harrison Ford × Kirin collaboration: \u003cstrong data-start=\"4101\" data-end=\"4183\"\u003eclean, bold, unmistakably Japanese, and historically specific to the mid-1990s\u003c\/strong\u003e. For collectors of Japanese posters, advertising design, Harrison Ford material, or culturally resonant ephemera from the Heisei era, it is an especially strong example.\u003c\/p\u003e\n\u003cp data-start=\"4355\" data-end=\"4948\"\u003e\u003cstrong data-start=\"4355\" data-end=\"4368\"\u003eCondition\u003c\/strong\u003e\u003cbr data-start=\"4368\" data-end=\"4371\"\u003e\u003cstrong data-start=\"4371\" data-end=\"4459\"\u003eVery Good \/ Excellent. Please review the photos—they show the exact poster for sale.\u003c\/strong\u003e\u003cbr data-start=\"4459\" data-end=\"4462\"\u003eThe poster presents \u003cstrong data-start=\"4482\" data-end=\"4508\"\u003eextremely well overall\u003c\/strong\u003e, with \u003cstrong data-start=\"4515\" data-end=\"4532\"\u003estrong colour\u003c\/strong\u003e, a \u003cstrong data-start=\"4536\" data-end=\"4564\"\u003eclean central image area\u003c\/strong\u003e, and excellent wall presence. There are minor signs of prior display and age, including \u003cstrong data-start=\"4653\" data-end=\"4683\"\u003epinholes \/ fastening marks\u003c\/strong\u003e, light creasing and wrinkling near the upper edge and corners, and general handling wear consistent with an \u003cstrong data-start=\"4792\" data-end=\"4833\"\u003eoriginal store-use advertising poster\u003c\/strong\u003e. These are honest signs of age and use and do not detract from its strong visual impact, particularly when framed.\u003c\/p\u003e\n\u003cp data-start=\"4950\" data-end=\"5067\"\u003e\u003cstrong data-start=\"4950\" data-end=\"4978\"\u003eIt is over 30 years old.\u003c\/strong\u003e\u003cbr data-start=\"4978\" data-end=\"4981\"\u003e\u003cstrong data-start=\"4981\" data-end=\"5023\"\u003eIt is not a reproduction or a reprint.\u003c\/strong\u003e\u003cbr data-start=\"5023\" data-end=\"5026\"\u003e\u003cstrong data-start=\"5026\" data-end=\"5067\"\u003eCertificate of Authenticity included.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"5069\" data-end=\"5363\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA \u003cstrong data-start=\"5071\" data-end=\"5142\"\u003erare and highly evocative Kirin Lager “Mr. Beer” Japanese B2 poster\u003c\/strong\u003e — an authentic \u003cstrong data-start=\"5158\" data-end=\"5203\"\u003estore-use (非売品) 1995 advertising original\u003c\/strong\u003e featuring \u003cstrong data-start=\"5214\" data-end=\"5231\"\u003eHarrison Ford\u003c\/strong\u003e, and one of the most important surviving images from a campaign now recognised as an \u003cstrong data-start=\"5317\" data-end=\"5362\"\u003eiconic visual time capsule of 1990s Japan\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":56831247155578,"sku":null,"price":575.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/wall-shelf-with-ornaments-2026-04-23T100034.650.jpg?v=1776906045","url":"https:\/\/japanposter.co.uk\/products\/kirin-lager-beer-harrison-ford-original-release-japanese-promotional-poster-1995-b2-size-51-73-cm","provider":"Japan Poster Shop","version":"1.0","type":"link"}