{"product_id":"la-chinoise-中国女-1996-original-japanese-b1-theatrical-poster-jean-luc-godard-scarce-b1-oversize-original-japanese-re-release-campaign-for-the-1967-film-1996-c-72-8-103-cm-28-7-40-6-in-ia32","title":"“LA CHINOISE \/ 中国女” (1996), ORIGINAL JAPANESE B1 THEATRICAL POSTER, JEAN-LUC GODARD, Scarce B1 Oversize, Original Japanese Re-Release Campaign for the 1967 film (1996), c. 72.8 × 103 cm (28.7 × 40.6 in) IA32","description":"\u003cp data-start=\"224\" data-end=\"751\"\u003eAn exceptional Japanese B1 theatrical poster for Jean-Luc Godard’s \u003cstrong data-start=\"291\" data-end=\"306\"\u003eLa Chinoise\u003c\/strong\u003e (中国女), issued for the film’s \u003cstrong data-start=\"336\" data-end=\"364\"\u003e1996 Japanese re-release\u003c\/strong\u003e. This is the striking minimalist design dominated by an expansive field of vivid red, with a horizontal strip of small film stills along the lower section and bold white-and-red French typography beneath. The restrained composition is wholly in keeping with the film’s political and formal sensibility, transforming the poster into an object of graphic design as much as film promotion.\u003c\/p\u003e\n\u003cp data-start=\"753\" data-end=\"1053\"\u003eFor collectors, this is a genuinely difficult format. The standard Japanese theatrical poster size is B2; \u003cstrong data-start=\"859\" data-end=\"908\"\u003eB1 is the much larger oversize display format\u003c\/strong\u003e, produced for more limited cinema placement and encountered far less often today—especially for a specialised art-house re-release such as this.\u003c\/p\u003e\n\u003cp data-start=\"1055\" data-end=\"1342\"\u003eFor a title as important as \u003cstrong data-start=\"1083\" data-end=\"1098\"\u003eLa Chinoise\u003c\/strong\u003e, the combination of \u003cstrong data-start=\"1119\" data-end=\"1154\"\u003e1996 Japanese re-release status\u003c\/strong\u003e, \u003cstrong data-start=\"1156\" data-end=\"1178\"\u003eoversize B1 format\u003c\/strong\u003e, and one of the most austere and visually intelligent poster designs associated with Godard makes this a particularly desirable piece of European art-cinema paper.\u003c\/p\u003e\n\u003cp data-start=\"1344\" data-end=\"1382\"\u003e\u003cstrong data-start=\"1344\" data-end=\"1382\"\u003eDate \u0026amp; Japanese Theatrical Release\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1384\" data-end=\"1632\"\u003eOriginally released in \u003cstrong data-start=\"1407\" data-end=\"1415\"\u003e1967\u003c\/strong\u003e, \u003cstrong data-start=\"1417\" data-end=\"1432\"\u003eLa Chinoise\u003c\/strong\u003e was issued in Japan again in \u003cstrong data-start=\"1462\" data-end=\"1470\"\u003e1996\u003c\/strong\u003e, and this B1 poster corresponds to that \u003cstrong data-start=\"1511\" data-end=\"1543\"\u003eJapanese re-release campaign\u003c\/strong\u003e. It is an authentic period poster from that 1996 release, not later decorative material.\u003c\/p\u003e\n\u003cp data-start=\"1634\" data-end=\"1676\"\u003e\u003cstrong data-start=\"1634\" data-end=\"1676\"\u003eThe Film \u0026amp; Its Place in Cinema History\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1678\" data-end=\"2079\"\u003eDirected by \u003cstrong data-start=\"1690\" data-end=\"1709\"\u003eJean-Luc Godard\u003c\/strong\u003e, \u003cstrong data-start=\"1711\" data-end=\"1726\"\u003eLa Chinoise\u003c\/strong\u003e stands as one of the key films of his late-1960s political period and a major work of the \u003cstrong data-start=\"1817\" data-end=\"1836\"\u003eFrench New Wave\u003c\/strong\u003e. Starring \u003cstrong data-start=\"1847\" data-end=\"1935\"\u003eAnne Wiazemsky, Jean-Pierre Léaud, Michel Semeniako, Lex de Bruijn, and Juliet Berto\u003c\/strong\u003e, the film centres on a group of Parisian students who immerse themselves in Maoist ideology, revolutionary rhetoric, and political performance.\u003c\/p\u003e\n\u003cp data-start=\"2081\" data-end=\"2427\"\u003eToday the film is regarded as one of Godard’s most intellectually charged and visually radical works: a film that sits at the intersection of cinema, politics, theatre, philosophy, and graphic art. It is also historically resonant as a work that anticipated the mood and tensions that would erupt across France in the period surrounding May 1968.\u003c\/p\u003e\n\u003cp data-start=\"2429\" data-end=\"2693\"\u003eOriginal Japanese theatrical paper for \u003cstrong data-start=\"2468\" data-end=\"2483\"\u003eLa Chinoise\u003c\/strong\u003e carries particular collector interest because it reflects the way European art cinema was reintroduced and reframed for the Japanese market—often with exceptional restraint and sophistication in poster design.\u003c\/p\u003e\n\u003cp data-start=\"2695\" data-end=\"2711\"\u003e\u003cstrong data-start=\"2695\" data-end=\"2711\"\u003eDesign Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2713\" data-end=\"2839\"\u003eThis sheet is a superb and highly distinctive piece of Japanese art-house poster design, made especially powerful at B1 scale:\u003c\/p\u003e\n\u003cp data-start=\"2841\" data-end=\"3060\"\u003e\u003cstrong data-start=\"2841\" data-end=\"2860\"\u003eThe sea of red:\u003c\/strong\u003e the overwhelmingly dominant red field occupies most of the composition and immediately evokes the film’s Maoist and revolutionary themes. It is both political symbol and bold abstract design gesture.\u003c\/p\u003e\n\u003cp data-start=\"3062\" data-end=\"3233\"\u003e\u003cstrong data-start=\"3062\" data-end=\"3085\"\u003eFilm-strip imagery:\u003c\/strong\u003e a row of small stills along the bottom introduces the cast and key visual moments, functioning almost like a storyboard or cinematic contact sheet.\u003c\/p\u003e\n\u003cp data-start=\"3235\" data-end=\"3460\"\u003e\u003cstrong data-start=\"3235\" data-end=\"3258\"\u003eRefined typography:\u003c\/strong\u003e the title \u003cstrong data-start=\"3269\" data-end=\"3284\"\u003eLA CHINOISE\u003c\/strong\u003e is rendered in a clean, bold sans-serif style, with \u003cstrong data-start=\"3337\" data-end=\"3367\"\u003eUN FILM DE JEAN-LUC GODARD\u003c\/strong\u003e and the cast names beneath, preserving the poster’s distinctly European art-house character.\u003c\/p\u003e\n\u003cp data-start=\"3462\" data-end=\"3637\"\u003e\u003cstrong data-start=\"3462\" data-end=\"3491\"\u003eJapanese title placement:\u003c\/strong\u003e the Japanese title \u003cstrong data-start=\"3511\" data-end=\"3518\"\u003e中国女\u003c\/strong\u003e is placed subtly at left, integrated with unusual restraint so as not to disrupt the poster’s French graphic identity.\u003c\/p\u003e\n\u003cp data-start=\"3639\" data-end=\"3863\"\u003e\u003cstrong data-start=\"3639\" data-end=\"3665\"\u003eMinimalism as meaning:\u003c\/strong\u003e unlike conventional narrative posters, this design withholds overt action or spectacle. Its power lies in reduction, conceptual clarity, and confidence—qualities entirely suited to Godard’s cinema.\u003c\/p\u003e\n\u003cp data-start=\"3865\" data-end=\"4067\"\u003eAt B1 scale, the result is especially commanding: the large uninterrupted red field gives the poster an almost gallery-like presence, closer to contemporary graphic art than mainstream film advertising.\u003c\/p\u003e\n\u003cp data-start=\"4069\" data-end=\"4124\"\u003e\u003cstrong data-start=\"4069\" data-end=\"4124\"\u003eThe Japanese B1 Format and Why It’s So Hard to Find\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"4126\" data-end=\"4462\"\u003eJapan’s standard theatrical poster size is B2, and that was the primary format for most cinema campaigns. \u003cstrong data-start=\"4232\" data-end=\"4270\"\u003eB1 is a separate oversize category\u003c\/strong\u003e used for more limited, higher-impact display placements such as lobby cases and premium in-theatre locations. As a result, original B1 posters are markedly scarcer than their B2 counterparts.\u003c\/p\u003e\n\u003cp data-start=\"4464\" data-end=\"4890\"\u003eThat scarcity is even more pronounced for \u003cstrong data-start=\"4506\" data-end=\"4537\"\u003eart-house re-release titles\u003c\/strong\u003e, which were typically produced in smaller quantities than commercial mainstream releases. No official print figures are publicly available for this style, but the practical reality is clear: far fewer B1s were printed, displayed, and preserved. For that reason, original B1 examples for important Godard titles remain notably difficult to locate today.\u003c\/p\u003e\n\u003cp data-start=\"4892\" data-end=\"4946\"\u003e\u003cstrong data-start=\"4892\" data-end=\"4946\"\u003eAbout the Filmmaker: Jean-Luc Godard \u0026amp; La Chinoise\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"4948\" data-end=\"5297\"\u003eFew filmmakers altered the language of modern cinema as profoundly as \u003cstrong data-start=\"5018\" data-end=\"5037\"\u003eJean-Luc Godard\u003c\/strong\u003e. By the time of \u003cstrong data-start=\"5054\" data-end=\"5069\"\u003eLa Chinoise\u003c\/strong\u003e, he had moved beyond the already revolutionary achievements of the early French New Wave into a more openly political and essayistic mode. Yet the film remains deeply cinematic: rigorous, witty, provocative, and visually exact.\u003c\/p\u003e\n\u003cp data-start=\"5299\" data-end=\"5737\"\u003eThis poster captures that sensibility beautifully. Its radical simplicity, its use of red as both sign and surface, and its refusal of conventional spectacle all feel wholly aligned with Godard’s method. Rather than merely illustrating the film, the design enters into dialogue with it. That is precisely what makes this such a strong collector’s piece: it is not only promotional material, but a graphic distillation of the film’s ideas.\u003c\/p\u003e\n\u003cp data-start=\"5739\" data-end=\"5759\"\u003e\u003cstrong data-start=\"5739\" data-end=\"5759\"\u003eCondition Report\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"5761\" data-end=\"6086\"\u003e\u003cstrong data-start=\"5761\" data-end=\"5810\"\u003eOverall presentation: Excellent (close to near mint)\u003c\/strong\u003e\u003cbr data-start=\"5810\" data-end=\"5813\"\u003eThis is a highly displayable original example with strong color, clean typography, and excellent overall front presentation.\u003cstrong data-start=\"6088\" data-end=\"6111\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"6607\" data-end=\"6723\"\u003e\u003cstrong data-start=\"6607\" data-end=\"6624\"\u003eAuthenticity:\u003c\/strong\u003e \u003cstrong data-start=\"6625\" data-end=\"6683\"\u003eOriginal 1996 Japanese B1 re-release theatrical poster\u003c\/strong\u003e — not a reproduction or modern reprint.\u003c\/p\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":56844445450618,"sku":null,"price":500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/man-looking-at-an-art-gallery-wall_26.jpg?v=1777415466","url":"https:\/\/japanposter.co.uk\/products\/la-chinoise-%e4%b8%ad%e5%9b%bd%e5%a5%b3-1996-original-japanese-b1-theatrical-poster-jean-luc-godard-scarce-b1-oversize-original-japanese-re-release-campaign-for-the-1967-film-1996-c-72-8-103-cm-28-7-40-6-in-ia32","provider":"Japan Poster Shop","version":"1.0","type":"link"}