{"product_id":"sapporo-reisei-karakuchi-nama-サッポロ-冷製辛口-生-original-japanese-promotional-advertising-poster-2000-b2-size-51-73-cm-c170a","title":"“Sapporo Reisei Karakuchi Nama” (サッポロ 冷製辛口〈生〉), Original Japanese Promotional Advertising Poster 2000, B2 Size (51 × 73 cm) C170A","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"cbacd873-67f7-4961-a764-5281b0939362\" data-testid=\"conversation-turn-22\" data-scroll-anchor=\"false\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"f5bd0558-c5d6-4fd9-b6ff-c1e65a41d586\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-pro\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp data-start=\"135\" data-end=\"483\"\u003eThis is an \u003cstrong data-start=\"146\" data-end=\"189\"\u003eoriginal Japanese B2 promotional poster\u003c\/strong\u003e issued in \u003cstrong data-start=\"200\" data-end=\"212\"\u003eMay 2000\u003c\/strong\u003e to launch \u003cstrong data-start=\"223\" data-end=\"286\"\u003eSapporo Beer’s new product, Reisei Karakuchi Nama (冷製辛口〈生〉)\u003c\/strong\u003e. Bold, eccentric, and unmistakably of its era, it is a superb piece of Japanese commercial graphic design, blending beer advertising with a playful \u003cstrong data-start=\"435\" data-end=\"482\"\u003eretro kaiju \/ giant-monster visual language\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"485\" data-end=\"917\"\u003e\u003cstrong data-start=\"485\" data-end=\"495\"\u003eDesign\u003c\/strong\u003e\u003cbr data-start=\"495\" data-end=\"498\"\u003eThe composition is built around a brilliantly theatrical central image: \u003cstrong data-start=\"570\" data-end=\"614\"\u003eJapanese actor Masahiro Takashima (高嶋政宏)\u003c\/strong\u003e appears as a towering, smiling giant striding across a neon-drenched cityscape, holding a can of Sapporo beer aloft in his right hand. He is dressed in loose, pale summer loungewear—resembling casual \u003cstrong data-start=\"815\" data-end=\"849\"\u003ejinbei \/ suteteko-style attire\u003c\/strong\u003e—which reinforces the campaign’s relaxed, cooling, after-hours mood.\u003c\/p\u003e\n\u003cp data-start=\"919\" data-end=\"1371\"\u003eBehind and beneath him stretches a dazzling \u003cstrong data-start=\"963\" data-end=\"994\"\u003eLas Vegas-style night scene\u003c\/strong\u003e, crowded with casino signage, fireworks, and showers of gold coins. In the lower right, a group of astonished salarymen point upward in comic amazement, heightening the poster’s deliberately exaggerated sense of spectacle. At bottom right, a large frosted can of the product appears surrounded by ice and condensation, visually underscoring the beer’s cold, sharp refreshment.\u003c\/p\u003e\n\u003cp data-start=\"1373\" data-end=\"1775\"\u003eA major graphic feature is the huge diagonal white katakana sound-effect text \u003cstrong data-start=\"1451\" data-end=\"1467\"\u003e「シャキイイイイイイン」\u003c\/strong\u003e, an onomatopoeic expression conveying something crisp, sharp, and bracing. At the upper left, the handwritten copy reads \u003cstrong data-start=\"1589\" data-end=\"1603\"\u003e「うまいぞ、ねっ。」\u003c\/strong\u003e (“It’s delicious, isn’t it?”). Along the bottom, the familiar \u003cstrong data-start=\"1666\" data-end=\"1677\"\u003eS★PPORO\u003c\/strong\u003e branding appears above the product name \u003cstrong data-start=\"1718\" data-end=\"1729\"\u003e冷製辛口〈生〉\u003c\/strong\u003e and the emphatic campaign slogan \u003cstrong data-start=\"1763\" data-end=\"1775\"\u003eGREAT!!!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1777\" data-end=\"2158\"\u003e\u003cstrong data-start=\"1777\" data-end=\"1793\"\u003eSignificance\u003c\/strong\u003e\u003cbr data-start=\"1793\" data-end=\"1796\"\u003eThis is a particularly striking example of \u003cstrong data-start=\"1839\" data-end=\"1902\"\u003eJapanese beverage advertising at the turn of the millennium\u003c\/strong\u003e, when major brands often embraced highly cinematic, surreal, and humorous visual campaigns. With its giant-figure imagery, casino-night setting, and vivid colour, the poster has strong standalone display appeal far beyond its original commercial function.\u003c\/p\u003e\n\u003cp data-start=\"2160\" data-end=\"2248\"\u003e\u003cstrong data-start=\"2160\" data-end=\"2173\"\u003eCondition\u003c\/strong\u003e\u003cbr data-start=\"2173\" data-end=\"2176\"\u003eExcellent. Please review the photos—they show the exact poster for sale.\u003c\/p\u003e\n\u003cp data-start=\"2250\" data-end=\"2380\"\u003eThis poster is an \u003cstrong data-start=\"2268\" data-end=\"2334\"\u003eoriginal Japanese promotional B2 from the 2000 launch campaign\u003c\/strong\u003e.\u003cbr data-start=\"2335\" data-end=\"2338\"\u003eIt is \u003cstrong data-start=\"2344\" data-end=\"2379\"\u003enot a reproduction or a reprint\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"2382\" data-end=\"2410\"\u003eIt is \u003cstrong data-start=\"2388\" data-end=\"2410\"\u003eover 26 years old!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2412\" data-end=\"2453\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"2412\" data-end=\"2453\" data-is-last-node=\"\"\u003eCertificate of Authenticity included.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":56933101699450,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/wall-shelf-with-ornaments-2026-05-30T061645.498.jpg?v=1780089423","url":"https:\/\/japanposter.co.uk\/products\/sapporo-reisei-karakuchi-nama-%e3%82%b5%e3%83%83%e3%83%9d%e3%83%ad-%e5%86%b7%e8%a3%bd%e8%be%9b%e5%8f%a3-%e7%94%9f-original-japanese-promotional-advertising-poster-2000-b2-size-51-73-cm-c170a","provider":"Japan Poster Shop","version":"1.0","type":"link"}