{"product_id":"star-wars-coca-cola-campaign-スター-ウォーズ-プレゼント-original-japanese-promotional-poster-1978-ultra-rare-sanyo-regional-edition-b3-size-c-36-51-cm-r21","title":"“Star Wars” Coca-Cola Campaign (スター・ウォーズ プレゼント), Original Japanese Promotional Poster 1978, Ultra Rare Sanyo Regional Edition, B3 Size (c. 36 × 51 cm) R21","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThis is an \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoriginal Japanese Coca-Cola retail promotional poster produced for the summer 1978 \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan\u003eStar Wars\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan\u003e campaign\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, issued by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSanyo Coca-Cola Bottling Co., Ltd.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e during the film’s original Japanese release period.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMeasuring approximately \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e36 × 51 cm\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eB3-format poster\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines colourful character artwork, monumental \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eStar Wars\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e lettering and Coca-Cola branding. Its \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edeep blue starfield, vivid red typography and golden bottle-cap portraits\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e create a particularly striking piece of early Japanese film merchandising.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCampaign background\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirected by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eGeorge Lucas\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eStar Wars\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e opened nationwide in Japan on \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1 July 1978\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, following its American debut the previous year. Coca-Cola’s accompanying promotion brought the film’s characters into everyday Japanese shopping through specially marked bottles, collectible cap images and prize offers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSanyo regional edition\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e identifies the participating prefectures as \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eHiroshima, Okayama, Yamaguchi, Tottori and Shimane\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. The campaign advertised \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e50 different film images beneath bottle caps\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, alongside cash prizes of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e¥500, ¥100, ¥50 and ¥10\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCustomers could also submit \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efive cap liners\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to enter drawings for an \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eR2-D2-shaped AM radio\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2,000 winners\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e advertised across the region. Radio entries closed on \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e31 August 1978\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, while winning cash-prize caps remained redeemable until \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e31 October 1978\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePoster design\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLuke Skywalker stands between C-3PO and R2-D2\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, raising his lightsaber above an enormous, three-dimensional \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSTAR WARS\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e logo. The lettering shifts from crimson to orange and gold, projecting dramatically towards the viewer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAbove them, the white \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“DRINK Coca-Cola”\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e script sits against a radiant starburst. An arch of golden bottle caps frames the scene, displaying portraits and film images including \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePrincess Leia, Darth Vader, Han Solo, Chewbacca and Obi-Wan Kenobi\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe curved Japanese headline reads:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e「王冠のうらにスター・ウォーズのスーパーシーン50種類登場」\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e“50 different Star Wars ‘super scenes’ appear beneath the bottle caps.”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAcross the lower section, illustrated \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCoca-Cola, Fanta and Sprite bottles\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e separate the cash-prize offer from the R2-D2 radio promotion. Red banners, blue lettering and a yellow footer organise the campaign information.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCultural significance\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis poster documents \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ethe meeting of early \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan\u003eStar Wars\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan\u003e merchandising and Japanese soft-drink advertising\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Its regional campaign details give it a specific connection to western Japan, while the distinctive illustration and prominent branding offer appeal to both \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eStar Wars and Coca-Cola collectors\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAccording to the previous owner, this poster was displayed in their\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003egrandmother’s former shop which had a bottled Coca-Cola vending machine at the premises.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCondition\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eVery Good+ \/ Excellent.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e The poster retains strong colour and clear detail. Minor edge wear and small edge tears and losses are visible, particularly along the top and right margins. The reverse shows light age-related toning and scattered spotting. We have taken the condition into account when pricing. Once framed, this poster will display excellently. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePlease review the photographs—they show the exact poster for sale.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is an \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoriginal Japanese Coca-Cola promotional poster from 1978\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enot a reproduction or a modern reprint\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is approximately \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e48 years old\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCertificate of Authenticity included.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":57555271221626,"sku":null,"price":2700.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/Scanfrom2026-11-1102_16_37PM.jpg?v=1794482004","url":"https:\/\/japanposter.co.uk\/products\/star-wars-coca-cola-campaign-%e3%82%b9%e3%82%bf%e3%83%bc-%e3%82%a6%e3%82%a9%e3%83%bc%e3%82%ba-%e3%83%97%e3%83%ac%e3%82%bc%e3%83%b3%e3%83%88-original-japanese-promotional-poster-1978-ultra-rare-sanyo-regional-edition-b3-size-c-36-51-cm-r21","provider":"Japan Poster Shop","version":"1.0","type":"link"}