{"product_id":"star-wars-episode-i-the-phantom-menace-obi-wan-kenobi-japanese-environment-agency-original-japanese-government-environment-month-tie-up-poster-1999-b2-size-c-51-5-72-8-cm-t185","title":"“STAR WARS: EPISODE I – THE PHANTOM MENACE \/ OBI-WAN KENOBI × JAPANESE ENVIRONMENT AGENCY”, Original Japanese Government Environment Month Tie-Up Poster 1999, B2 Size (c.51.5 × 72.8 cm) T185","description":"\u003cp\u003e\u003cspan\u003e“\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLet’s protect it together, everyone’s Earth.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eスター・ウォーズ エピソード1 \/ オビ＝ワン・ケノービ × 環境庁\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e” (1999) – \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eORIGINAL JAPANESE B2 PUBLIC SERVICE \/ ENVIRONMENT MONTH POSTER\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – “\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eみんなで守ろう、みんなの地球。\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e” (\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eGOVERNMENT-USE \/ 非売品\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eUltra Rare | Japanese Environment Agency Tie-Up | Lucasfilm \/ 20th Century Fox Licensed | Not for Sale | 1999 Issue | 51.5 × 72.8 cm (B2)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is an \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoriginal Japanese B2 public-service \/ environmental-awareness poster\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e produced in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1999\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for Japan’s \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEnvironment Month\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e campaign, featuring \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eObi-Wan Kenobi\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e from \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eStar Wars: Episode I – The Phantom Menace\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e. This is not a standard theatrical release poster. It is an officially licensed \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eJapanese Government × Star Wars tie-up poster\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, issued by the Japanese \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEnvironment Agency\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — now the Ministry of the Environment — to promote environmental awareness in June 1999, shortly before the film’s Japanese theatrical release.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLarge-format public-service posters of this type were produced for practical display rather than commercial sale, making surviving examples — especially in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eexcellent+ unused condition\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — exceptionally difficult to find.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCampaign \u0026amp; context (what it is)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThis poster was created for Japan’s \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e環境月間\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEnvironment Month\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — in June 1999. The lower text states:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e「\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e6月は環境月間です。\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e」\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— “\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eJune is Environment Month.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt also notes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e「\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eルーカス フィルムと20世紀フォックス映画も応援します。\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e」\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— “\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLucasfilm and 20th Century Fox also support this cause.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe bottom line reads:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e「\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e環境月間は環境庁が主唱しています。\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e」\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— “\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEnvironment Month is promoted by the Environment Agency.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is a highly unusual and distinctly Japanese public-awareness poster: a government environmental campaign using one of the most recognisable pop-culture images of the late 1990s.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe message (translation)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe large headline at the top reads:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e「\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eみんなで守ろう、みんなの地球。\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e」\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— “\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLet’s protect it together, everyone’s Earth.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe message is direct, public-minded, and memorable: environmental protection is presented as a shared responsibility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStar Wars, Obi-Wan Kenobi \u0026amp; Japan in 1999\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eIn 1999, \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eStar Wars: Episode I – The Phantom Menace\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e was one of the most anticipated cinema releases in the world, and its Japanese release campaign carried enormous visibility. This poster uses \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eObi-Wan Kenobi\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, one of the central Jedi figures of the Star Wars saga, to draw attention to a public-service message rather than a purely theatrical advertisement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe design incorporates the character-specific Episode I language:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e「\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eひとつのフォース\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e」\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— “\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOne Force\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e「\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eひとつの選択\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e」\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— “\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOne Choice\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe pairing is especially effective: Obi-Wan, shown in a poised lightsaber stance, represents discipline, responsibility, and moral choice — making him a natural fit for a civic campaign focused on protecting the Earth through shared action.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePoster design (what you see here)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe central image features \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eObi-Wan Kenobi wielding his blue lightsaber\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e against a dark, dramatic background, adapted from the well-known Episode I character poster campaign. The composition is clean, forceful, and instantly recognisable, but here it is reframed by Japanese public-service typography.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe top red slogan gives the poster its civic message, while the large blue text at the bottom announces \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEnvironment Month\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. The Star Wars logo appears beneath Obi-Wan, and the lower-left copyright line confirms \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e©1999 Lucasfilm Ltd. \u0026amp; TM\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAbout the B2 format (size \u0026amp; rarity)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eJapanese \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eB2\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e posters measure approximately \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e51.5 × 72.8 cm\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. This is the standard Japanese theatrical poster size, but this example is not a regular cinema poster. It was produced as a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enon-commercial public-service poster\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, intended for official display during a limited campaign window.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause posters like this were generally displayed in civic spaces, schools, public buildings, or campaign locations — and then discarded after the campaign ended — survival rates are typically far lower than for conventional theatrical posters retained by cinemas or collectors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhy this example is extraordinary (rarity \u0026amp; market)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThis poster sits at an important collecting intersection: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eStar Wars\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eJapanese government public-service design\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1990s environmental campaigning\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enon-theatrical Japanese ephemera\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. For Star Wars completists, this is a particularly desirable object because it is not part of the normal commercial poster stream. It represents a very specific Japanese tie-up between \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLucasfilm, 20th Century Fox, and the Environment Agency\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts appeal lies not only in its rarity, but also in its unusual cultural framing: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eObi-Wan Kenobi used to promote environmental protection in Japan\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. That combination makes it far more distinctive than a standard Episode I theatrical poster.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCondition\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eExcellent+ condition\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, especially for a public-service poster from 1999. This example appears \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enever displayed\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with strong colour, clean paper, sharp presentation, and only very minor signs of age and handling. The reverse is blank. Please review the front and back photographs for exact condition detail.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIt is vintage and over 25 years old.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIt is not a reproduction or a reprint.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCertificate of Authenticity included.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn exceptionally rare \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1999 Japanese Environment Agency × Star Wars B2 public-service poster\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e featuring \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eObi-Wan Kenobi\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — a highly unusual and important piece of Japanese Star Wars ephemera, combining Episode I imagery with the civic message: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“Let’s protect it together, everyone’s Earth.”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":57366767894906,"sku":null,"price":495.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/IMG_5503_be149814-ef58-418d-9fb0-c20e21e3500e.jpg?v=1791436752","url":"https:\/\/japanposter.co.uk\/products\/star-wars-episode-i-the-phantom-menace-obi-wan-kenobi-japanese-environment-agency-original-japanese-government-environment-month-tie-up-poster-1999-b2-size-c-51-5-72-8-cm-t185","provider":"Japan Poster Shop","version":"1.0","type":"link"}