{"product_id":"star-wars-the-empire-strikes-back-original-japanese-coca-cola-promotional-poster-set-complete-set-of-three-boris-vallejo-artwork-18-x-24-in-c-46-61-cm-1980-copy","title":"“STAR WARS”, Complete Set of Three Original American Promotional Posters 1978, Procter \u0026 Gamble \/ Cascade, Cheer \u0026 Dawn, Artwork by Ken Goldammer, Size Each (c. 47.5 × 58 cm) — T176-8","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-699d4c08-8d78-83a6-84fc-764b80292e49-5\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"5a7d8cc2-ad53-4d08-a741-b1250b1dbdde\" dir=\"auto\" data-message-model-slug=\"gpt-5-2-thinking\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecomplete set of three original American promotional posters\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, produced in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1978 for Procter \u0026amp; Gamble’s Cascade, Cheer and Dawn promotion\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for George Lucas’s \u003c\/span\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan\u003eStar Wars\u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003cspan\u003e. Featuring \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eartwork by Ken Goldammer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the set brings together three distinctive compositions celebrating the film’s heroes, droids and legendary confrontation between Darth Vader and Obi-Wan Kenobi.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThis set was sourced in Japan as part of a wider Star Wars Collection. It had been held in this collection for over 25 years.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThese posters were issued as promotional premiums for customers of the participating household brands, rather than as posters for general retail sale.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e They belong to the first wave of \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eStar Wars\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e merchandising that followed the original film’s extraordinary success in 1977.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMeasuring approximately \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e47.5 × 58 cm each\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, all three survive in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eexcellent condition\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, retaining rich colours and strong visual impact. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAll three original designs are included and sold together as one set.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eAbout the promotion\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBy 1978, \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eStar Wars\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e had become a cultural phenomenon whose imagery extended far beyond the cinema. Promotional partnerships brought its characters into everyday shopping, helping establish the distinctive collecting culture surrounding the film.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor this campaign, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eProcter \u0026amp; Gamble commissioned three illustrated posters\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, offered to customers of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCascade dishwasher detergent, Cheer laundry detergent and Dawn dishwashing liquid\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTheir promotional origin is identified in the small printed text along the lower margin, which begins:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e“For the customers of Cascade, Cheer and Dawn.”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe accompanying \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1978 Twentieth Century-Fox copyright notice and Procter \u0026amp; Gamble company credit\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e place the posters directly within this original licensed promotion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese are therefore \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoriginal consumer promotional pieces from 1978\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, created to support the participating brands through their association with \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eStar Wars\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e. Their appeal lies in both their artwork and their connection to the earliest years of the film’s merchandising history.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eThe artist — Ken Goldammer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe artwork is by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eKen Goldammer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, whose \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eprinted signature appears within each composition\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGoldammer created a distinctive visual interpretation of the film for this promotional series. His \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esmooth, airbrush-like modelling, saturated colours and dramatic lighting\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e give the characters an almost sculptural presence, while layered backgrounds combine recognisable figures, spacecraft and settings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe three designs share a consistent visual language: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edeep blue and violet starfields, luminous highlights and large foreground figures\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, surrounded by smaller narrative scenes. Together, they offer a particularly attractive overview of the original film’s universe.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePoster One — Darth Vader \u0026amp; Obi-Wan Kenobi\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDarth Vader and Obi-Wan Kenobi dominate the foreground\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, their red and blue lightsabers cutting diagonally through the composition. The enormous circular form of the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDeath Star\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e provides a dramatic backdrop, emphasising the scale of the confrontation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSmaller scenes expand the image beyond the two central figures. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eStormtroopers occupy an Imperial corridor on the left\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, while \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRebel pilots stand beside an X-wing in a hangar on the right\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Above them, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eX-wings and TIE fighters\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e exchange fire across the starfield.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGoldammer combines the personal conflict between the two characters with the wider battle between the Empire and the Rebellion, producing a richly detailed montage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePoster Two — C-3PO \u0026amp; R2-D2\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThis composition places \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eC-3PO and R2-D2\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e at the centre of a richly imagined desert setting. Threepio’s luminous golden body contrasts beautifully with Artoo’s white, silver and blue surfaces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSurrounding vignettes introduce \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eJawas, Tusken Raiders and a Bantha\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, while a pale blue \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eholographic Princess Leia\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e appears at the lower right. Rocky terrain, mechanical details and a deep star-filled sky bring together several of the film’s most memorable images.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe emphasis on the two droids gives this poster a different character from the action scenes elsewhere in the set, while its colours and finish preserve the visual unity of the series.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePoster Three — Luke, Leia, Han \u0026amp; Chewbacca\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe third design brings together \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLuke Skywalker, Princess Leia, Han Solo and Chewbacca\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e in an energetic group composition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLuke advances at the front, with Leia and Han aiming their blasters outwards and Chewbacca rising behind them with his bowcaster. Their poses and the extended blaster beams create a powerful sense of movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBelow, an \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eX-wing and TIE fighter race above the Death Star’s surface\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, while the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMillennium Falcon\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e appears against a planetary disc on the right. The image combines character portraiture and space-battle imagery in a vivid expression of the original film’s adventurous spirit.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eThe appeal of the complete set\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eTogether, the three posters cover complementary aspects of \u003c\/span\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan\u003eStar Wars\u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003cspan\u003e: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ethe central heroes, the much-loved droids and the confrontation between Jedi and Sith\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTheir matching dimensions, consistent colour palette and shared promotional credits make them particularly effective displayed as a group. Each composition stands on its own, while the complete set allows Goldammer’s interpretation of the film to be appreciated across all three designs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAn attractive opportunity to acquire the complete three-design promotional series together, preserved in excellent condition almost five decades after its issue.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy collectors prize this set\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eComplete set of three original 1978 promotional posters\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, offered together.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eArtwork by Ken Goldammer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with his printed signature on each design.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eProduced for the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eProcter \u0026amp; Gamble \/ Cascade, Cheer and Dawn promotion\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOriginally issued as promotional premiums, not for general retail sale.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eIncludes the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDarth Vader \u0026amp; Obi-Wan Kenobi, C-3PO \u0026amp; R2-D2, and principal heroes designs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMatching format and complementary artwork, ideal for display as a group.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCountry:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e United States\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePoster year:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 1978\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eFilm:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Star Wars — originally released in 1977\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eDirector:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e George Lucas\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eQuantity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eThree original posters, sold together as one set\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e47.5 × 58 cm each\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eType:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Original licensed consumer promotional posters\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePromotional company:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e The Procter \u0026amp; Gamble Company\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eParticipating brands:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cascade, Cheer and Dawn\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eArtwork:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ken Goldammer\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCopyright credit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Twentieth Century-Fox Film Corporation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eReference:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e T176-8\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCondition\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eExcellent — a beautifully preserved complete set with vibrant colours, clear detail and strong overall presentation.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSome \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elight handling impressions, small creases and minor edge and corner wear\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e are visible in the photographs, including the reverse views. The artwork remains visually striking, and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eall three posters will display beautifully when framed\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease review the photographs carefully, as they show the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eexact three posters included in this set\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe posters are approximately 48 years old.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThey are originals, not reproductions or reprints.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":57445501141370,"sku":null,"price":500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/man-looking-at-a-gallery-wall.jpg?v=1792621776","url":"https:\/\/japanposter.co.uk\/products\/star-wars-the-empire-strikes-back-original-japanese-coca-cola-promotional-poster-set-complete-set-of-three-boris-vallejo-artwork-18-x-24-in-c-46-61-cm-1980-copy","provider":"Japan Poster Shop","version":"1.0","type":"link"}