{"product_id":"star-wars-town-mook-noriyoshi-ohrai-star-wars-fold-out-poster-original-science-fiction-special-issue-japanese-magazine-book-1978-size-21-x-30cm-copy","title":"“National MACLORD MOVIE MC15 × George Lucas \u0026 C-3PO”, Original Japanese Promotional Advertising Poster \/ Roadshow Magazine Supplement 1988, Double-Sided B2 Size (51 x 73cm) Q151","description":"\u003cp data-start=\"179\" data-end=\"581\"\u003eThis is an \u003cstrong data-start=\"190\" data-end=\"317\"\u003eoriginal Japanese B2 double-sided promotional advertising poster issued in 1988 by Matsushita Electric Industrial Co., Ltd.\u003c\/strong\u003e, now Panasonic, for the \u003cstrong data-start=\"342\" data-end=\"399\"\u003eNational MACLORD MOVIE MC15 \/ NV-MC15 VHS-C camcorder\u003c\/strong\u003e campaign. Distributed as a fold-out supplement in the Japanese film magazine \u003cstrong data-start=\"477\" data-end=\"489\"\u003eRoadshow\u003c\/strong\u003e, the poster features a rare and humorous advertising pairing of \u003cstrong data-start=\"554\" data-end=\"580\"\u003eGeorge Lucas and C-3PO\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"583\" data-end=\"986\"\u003e\u003cstrong data-start=\"583\" data-end=\"606\"\u003eCampaign background\u003c\/strong\u003e\u003cbr data-start=\"606\" data-end=\"609\"\u003eDuring the late 1980s, Panasonic \/ National ran a high-profile Japanese advertising campaign using \u003cstrong data-start=\"708\" data-end=\"724\"\u003eGeorge Lucas\u003c\/strong\u003e to promote its consumer video technology. The campaign connected Lucas’s reputation for cinematic imagination and technical innovation with National’s home-video products, placing Hollywood science-fiction culture directly into Japanese electronics advertising.\u003c\/p\u003e\n\u003cp data-start=\"988\" data-end=\"1273\"\u003eThe poster’s main slogan reads \u003cstrong data-start=\"1019\" data-end=\"1034\"\u003e「ルーカスの空想力。」\u003c\/strong\u003e — \u003cstrong data-start=\"1037\" data-end=\"1063\"\u003e“Lucas’s Imagination.”\u003c\/strong\u003e This directly links the product to Lucas’s creative identity, while the lower-right campaign copy \u003cstrong data-start=\"1162\" data-end=\"1185\"\u003e「いつも SOMETHING NEW」\u003c\/strong\u003e presents the camcorder as part of National’s forward-looking consumer electronics line.\u003c\/p\u003e\n\u003cp data-start=\"1275\" data-end=\"1612\"\u003e\u003cstrong data-start=\"1275\" data-end=\"1292\"\u003ePoster design\u003c\/strong\u003e\u003cbr data-start=\"1292\" data-end=\"1295\"\u003eA wonderfully distinctive late-1980s Japanese advertising image. On the left, \u003cstrong data-start=\"1373\" data-end=\"1389\"\u003eGeorge Lucas\u003c\/strong\u003e stands in denim shirt and jeans holding a compact camcorder. Beside him, \u003cstrong data-start=\"1463\" data-end=\"1472\"\u003eC-3PO\u003c\/strong\u003e appears with a butterfly net, creating a surreal and playful contrast between science-fiction iconography and everyday consumer technology.\u003c\/p\u003e\n\u003cp data-start=\"1614\" data-end=\"1941\"\u003eThe muted grey studio background gives the composition a clean, editorial quality, while the product information at lower right shows the \u003cstrong data-start=\"1752\" data-end=\"1793\"\u003eNational MACLORD MOVIE MC15 \/ NV-MC15\u003c\/strong\u003e camcorder system. The lower-left corporate line includes Matsushita’s period branding: \u003cstrong data-start=\"1881\" data-end=\"1904\"\u003e“Human Electronics”\u003c\/strong\u003e and the company name \u003cstrong data-start=\"1926\" data-end=\"1940\"\u003e松下電器産業株式会社\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1943\" data-end=\"2335\"\u003e\u003cstrong data-start=\"1943\" data-end=\"1959\"\u003eReverse side\u003c\/strong\u003e\u003cbr data-start=\"1959\" data-end=\"1962\"\u003eThe verso carries a full poster-style image for \u003cstrong data-start=\"2010\" data-end=\"2026\"\u003eThe Big Town\u003c\/strong\u003e, the 1987 romantic crime drama starring \u003cstrong data-start=\"2067\" data-end=\"2082\"\u003eMatt Dillon\u003c\/strong\u003e, \u003cstrong data-start=\"2084\" data-end=\"2098\"\u003eDiane Lane\u003c\/strong\u003e, and \u003cstrong data-start=\"2104\" data-end=\"2123\"\u003eTommy Lee Jones\u003c\/strong\u003e, with \u003cstrong data-start=\"2130\" data-end=\"2144\"\u003eBruce Dern\u003c\/strong\u003e, \u003cstrong data-start=\"2146\" data-end=\"2162\"\u003eTom Skerritt\u003c\/strong\u003e, \u003cstrong data-start=\"2164\" data-end=\"2177\"\u003eLee Grant\u003c\/strong\u003e, and \u003cstrong data-start=\"2183\" data-end=\"2196\"\u003eSuzy Amis\u003c\/strong\u003e. The reverse design is highly graphic, with casino imagery, red dice, neon-style typography, and a large dramatic portrait of Matt Dillon.\u003c\/p\u003e\n\u003cp data-start=\"2337\" data-end=\"2557\"\u003eThis double-sided format makes the piece especially interesting: one side is a \u003cstrong data-start=\"2416\" data-end=\"2481\"\u003eJapanese National \/ Panasonic George Lucas advertising poster\u003c\/strong\u003e, while the reverse serves as a \u003cstrong data-start=\"2513\" data-end=\"2556\"\u003efilm-poster supplement for The Big Town\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"2559\" data-end=\"2992\"\u003e\u003cstrong data-start=\"2559\" data-end=\"2586\"\u003eRarity and significance\u003c\/strong\u003e\u003cbr data-start=\"2586\" data-end=\"2589\"\u003eOriginal Japanese advertising posters featuring major Western film figures are increasingly collectible, particularly when connected to \u003cstrong data-start=\"2725\" data-end=\"2738\"\u003eStar Wars\u003c\/strong\u003e, \u003cstrong data-start=\"2740\" data-end=\"2756\"\u003eGeorge Lucas\u003c\/strong\u003e, and 1980s Japanese electronics culture. This example is especially unusual because it combines \u003cstrong data-start=\"2853\" data-end=\"2945\"\u003eLucas, C-3PO, National \/ Panasonic camcorder advertising, and a full film-poster reverse\u003c\/strong\u003e in one original B2-format magazine supplement.\u003c\/p\u003e\n\u003cp data-start=\"2994\" data-end=\"3230\"\u003eAs a fold-out insert, it was not produced as a conventional retail poster and would usually have been handled, folded, or discarded after reading. Surviving examples in displayable condition are therefore increasingly difficult to find.\u003c\/p\u003e\n\u003cp data-start=\"3232\" data-end=\"3491\"\u003e\u003cstrong data-start=\"3232\" data-end=\"3245\"\u003eCondition\u003c\/strong\u003e\u003cbr data-start=\"3245\" data-end=\"3248\"\u003e\u003cstrong data-start=\"3248\" data-end=\"3262\"\u003eVery Good.\u003c\/strong\u003e Original fold lines, consistent with a fold-out magazine supplement from the period. Please review the photos—they show the exact poster for sale.\u003c\/p\u003e\n\u003cp data-start=\"3493\" data-end=\"3521\"\u003eIt is over \u003cstrong data-start=\"3504\" data-end=\"3521\"\u003e38 years old!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3523\" data-end=\"3561\"\u003eIt is not a reproduction or a reprint.\u003c\/p\u003e\n\u003cp data-start=\"3563\" data-end=\"3600\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eCertificate of Authenticity included.\u003c\/p\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":56910986543482,"sku":null,"price":350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/wall-shelf-with-ornaments-2026-05-21T085906.238.jpg?v=1779321563","url":"https:\/\/japanposter.co.uk\/products\/star-wars-town-mook-noriyoshi-ohrai-star-wars-fold-out-poster-original-science-fiction-special-issue-japanese-magazine-book-1978-size-21-x-30cm-copy","provider":"Japan Poster Shop","version":"1.0","type":"link"}