{"product_id":"tadanori-yokoo-nittsu-izu-fujimiland-resort-map-japanese-contemporary-art-poster-original-offset-1966-ultra-rare-size-c-45-5-62-cm","title":"\"TADANORI YOKOO - Nittsu Izu Fujimiland Resort Map\", Japanese Contemporary Art Poster, Original Offset 1966, Ultra Rare. Size (c.45.5 × 62 cm) O253","description":"\u003cp data-start=\"0\" data-end=\"481\"\u003e\u003cstrong data-start=\"0\" data-end=\"64\"\u003eTadanori Yokoo — Nittsu Izu \u003cem data-start=\"30\" data-end=\"42\"\u003eFujimiland\u003c\/em\u003e Resort Map (1966)\u003c\/strong\u003e\u003cbr data-start=\"64\" data-end=\"67\"\u003e\u003cstrong data-start=\"67\" data-end=\"104\"\u003eFold‑out promotional map\/brochure\u003c\/strong\u003e | \u003cstrong data-start=\"107\" data-end=\"130\"\u003e45.5 × 62 cm (open)\u003c\/strong\u003e | \u003cstrong data-start=\"133\" data-end=\"176\"\u003eOffset lithograph, colour, double‑sided\u003c\/strong\u003e\u003cbr data-start=\"176\" data-end=\"179\"\u003e\u003cstrong data-start=\"179\" data-end=\"197\"\u003eArt Direction:\u003c\/strong\u003e Kazumasa Nagai (永井一正) • \u003cstrong data-start=\"222\" data-end=\"233\"\u003eDesign:\u003c\/strong\u003e 梅本尚志・北沢正子 • \u003cstrong data-start=\"246\" data-end=\"263\"\u003eIllustration:\u003c\/strong\u003e Tadanori Yokoo (横尾忠則) • \u003cstrong data-start=\"288\" data-end=\"302\"\u003ePublisher:\u003c\/strong\u003e 日通伊豆観光開発（\u003cem data-start=\"312\" data-end=\"339\"\u003eNittsu Izu Kankō Kaihatsu\u003c\/em\u003e）. Credits and format documented in a contemporary bookseller record and in \u003cem data-start=\"415\" data-end=\"423\"\u003eDesign\u003c\/em\u003e no.88 (Sept. 1966).\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"483\" data-end=\"486\"\u003e\n\u003ch3 data-start=\"488\" data-end=\"506\"\u003eWork \u0026amp; context\u003c\/h3\u003e\n\u003cp data-start=\"507\" data-end=\"1086\"\u003eA jubilant, densely peopled “map picture” of \u003cstrong data-start=\"552\" data-end=\"579\"\u003eNittsu Izu \u003cem data-start=\"565\" data-end=\"577\"\u003eFujimiland\u003c\/em\u003e\u003c\/strong\u003e—the ambitious leisure complex developed by Nippon Express’s tourism arm on the northern Izu Peninsula and opened in \u003cstrong data-start=\"696\" data-end=\"704\"\u003e1966\u003c\/strong\u003e. The reverse side promotes on‑site hotels, hostels and the “Promenard,” with perspectival renderings and amenity notes. The park later passed to Izu Hakone Railway in 1980 and closed in 1999; period sources and museum notes attest to PR films produced for the opening and to the site’s scale (including the famous \u003cstrong data-start=\"1019\" data-end=\"1035\"\u003eTaro Okamoto\u003c\/strong\u003e “Sun Bell”). \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1580\"\u003eThis commission sits at the fringes of \u003cstrong data-start=\"1127\" data-end=\"1138\"\u003eYokoo’s\u003c\/strong\u003e oeuvre. Best known internationally for \u003cstrong data-start=\"1178\" data-end=\"1189\"\u003eposters\u003c\/strong\u003e and graphic experiments of the 1960s–70s (MoMA collection; Artforum overview), Yokoo seldom produced \u003cstrong data-start=\"1291\" data-end=\"1332\"\u003ecartographic\/way‑finding illustration\u003c\/strong\u003e. This rare sheet shows his pop‑psychedelic vocabulary—radiant sun, exuberant figures—translated into an immersive resort map, an atypical commercial brief compared to his theatre, music and exhibition posters. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1582\" data-end=\"1887\"\u003eThe developer’s name \u003cstrong data-start=\"1603\" data-end=\"1615\"\u003e“Nittsu”\u003c\/strong\u003e (the common Japanese moniker for \u003cstrong data-start=\"1649\" data-end=\"1667\"\u003eNippon Express\u003c\/strong\u003e) appears in the publishing credit; the resort opened as \u003cstrong data-start=\"1724\" data-end=\"1751\"\u003e“Nittsu Izu Fujimiland”\u003c\/strong\u003e in 1966, confirming the linkage between the logistics giant and this short‑lived leisure venture. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"1889\" data-end=\"1892\"\u003e\n\u003ch3 data-start=\"1894\" data-end=\"1920\"\u003eWhy this piece matters\u003c\/h3\u003e\n\u003cul data-start=\"1921\" data-end=\"2624\"\u003e\n\u003cli data-start=\"1921\" data-end=\"2156\"\u003e\n\u003cp data-start=\"1923\" data-end=\"2156\"\u003e\u003cstrong data-start=\"1923\" data-end=\"1951\"\u003eDocumented collaboration\u003c\/strong\u003e among three giants of postwar Japanese design—\u003cstrong data-start=\"1998\" data-end=\"2016\"\u003eKazumasa Nagai\u003c\/strong\u003e (AD), \u003cstrong data-start=\"2023\" data-end=\"2032\"\u003eYokoo\u003c\/strong\u003e (illustration), and designers 梅本尚志・北沢正子—produced for a headline resort development. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2157\" data-end=\"2388\"\u003e\n\u003cp data-start=\"2159\" data-end=\"2388\"\u003e\u003cstrong data-start=\"2159\" data-end=\"2188\"\u003eRare Yokoo “map artwork.”\u003c\/strong\u003e Beyond scattered book references, examples scarcely surface; the format and credits match the 1966 fold‑out cited in the bibliographic record (\u003cem data-start=\"2332\" data-end=\"2340\"\u003eDesign\u003c\/em\u003e no.88). \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2389\" data-end=\"2624\"\u003e\n\u003cp data-start=\"2391\" data-end=\"2624\"\u003e\u003cstrong data-start=\"2391\" data-end=\"2436\"\u003eCultural snapshot of 1960s leisure Japan.\u003c\/strong\u003e The map captures attractions listed in contemporary accounts—giant Ferris wheel, jungle baths, field archery, winter ice rink, and more—now vanished. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2626\" data-end=\"2629\"\u003e\n\u003ch3 data-start=\"2631\" data-end=\"2644\"\u003eCondition\u003c\/h3\u003e\n\u003cp data-start=\"2645\" data-end=\"3054\"\u003eGood, bright colours. Historic fold lines from original distribution; scattered toning and small stains consistent with age. \u003cstrong data-start=\"2770\" data-end=\"2825\"\u003eOld repairs executed with archival tape (not by us)\u003c\/strong\u003e, visible mainly along select fold intersections and the perimeter (see detail photos). Paper remains supple; strong presentation overall for a mid‑1960s brochure‑map. \u003cstrong data-start=\"2993\" data-end=\"3016\"\u003eNot a reproduction.\u003c\/strong\u003e Certificate of Authenticity included.\u003c\/p\u003e\n\u003chr data-start=\"3056\" data-end=\"3059\"\u003e\n\u003ch3 data-start=\"3061\" data-end=\"3097\"\u003eNotes on provenance \u0026amp; dimensions\u003c\/h3\u003e\n\u003cp data-start=\"3098\" data-end=\"3386\"\u003eThis is the large, \u003cstrong data-start=\"3117\" data-end=\"3143\"\u003eopen size 45.5 × 62 cm\u003c\/strong\u003e fold‑out variant described in period listings (closed size c.22.8 × 10.3 cm). Publisher credit \u003cstrong data-start=\"3239\" data-end=\"3251\"\u003e日通伊豆観光開発\u003c\/strong\u003e aligns with documentation and the park’s 1966 opening under Nippon Express’s tourism subsidiary. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"3388\" data-end=\"3391\"\u003e\n\u003ch3 data-start=\"3393\" data-end=\"3429\"\u003eCatalogue reference\u003c\/h3\u003e\n\u003cp data-start=\"3432\" data-end=\"3643\"\u003eMuseum \u0026amp; scholarly profiles emphasize Yokoo’s poster‑led reputation and 1960s breakthroughs, underscoring how unusual a resort \u003cstrong data-start=\"3559\" data-end=\"3566\"\u003emap\u003c\/strong\u003e commission is within his body of work.\u003c\/p\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":55992185979258,"sku":null,"price":425.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/IMG_2571.jpg?v=1759736407","url":"https:\/\/japanposter.co.uk\/products\/tadanori-yokoo-nittsu-izu-fujimiland-resort-map-japanese-contemporary-art-poster-original-offset-1966-ultra-rare-size-c-45-5-62-cm","provider":"Japan Poster Shop","version":"1.0","type":"link"}