{"product_id":"takara-surioroshi-ringo-ringo-starr-original-release-japanese-promotional-nakazuri-train-subway-poster-1996-b3-size-36-51-cm","title":"“TAKARA ‘SURIOROSHI RINGO’ × RINGO STARR”, Original Release Japanese Promotional Nakazuri (Train\/Subway) Poster 1996, B3 Size (36 × 51 cm) Q153","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"cbacd873-67f7-4961-a764-5281b0939362\" data-testid=\"conversation-turn-22\" data-scroll-anchor=\"false\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"f5bd0558-c5d6-4fd9-b6ff-c1e65a41d586\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-pro\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp data-start=\"277\" data-end=\"568\"\u003e\u003cstrong\u003e“Ringo sutta.” \/ 「りんご、すった。」\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"169\" data-end=\"339\"\u003e“TAKARA ‘SURIOROSHI RINGO’ × RINGO STARR” (1996) – ORIGINAL JAPANESE B3 NAKAZURI (TRAIN HANGING) ADVERTISING POSTER – “RINGO SUTTA \/ りんごすった” CAMPAIGN (RAIL DISPLAY \/ 非売品)\u003c\/p\u003e\n\u003cp data-start=\"341\" data-end=\"472\"\u003e\u003cstrong data-start=\"341\" data-end=\"472\"\u003eUltra Rare | In-Train\/Subway Hanging Ad | Non-Retail Advertising Issue | Japan-Only 1996 Campaign | Approx. 36.4 × 51.5 cm \/ B3\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"474\" data-end=\"886\"\u003eThis is an original Japanese B3 nakazuri advertising poster produced for TaKaRa \/ Takara Shuzo’s 1996 campaign for \u003cstrong data-start=\"589\" data-end=\"620\"\u003eすりおろしりんご \/ Surioroshi Ringo\u003c\/strong\u003e, a grated-apple soft drink, starring \u003cstrong data-start=\"658\" data-end=\"673\"\u003eRingo Starr\u003c\/strong\u003e. This is not a concert poster, Beatles record-store poster, or music-industry promotional sheet. It is a Japan-only beverage advertisement from one of the most memorable celebrity wordplay campaigns of the 1990s.\u003c\/p\u003e\n\u003cp data-start=\"888\" data-end=\"1434\"\u003e\u003cstrong data-start=\"888\" data-end=\"922\"\u003eThe pun — Ringo Starr \/ りんごすった\u003c\/strong\u003e\u003cbr data-start=\"922\" data-end=\"925\"\u003eThe significance of this poster lies in the joke. In Japanese, \u003cstrong data-start=\"988\" data-end=\"997\"\u003eringo\u003c\/strong\u003e means apple, while \u003cstrong data-start=\"1017\" data-end=\"1041\"\u003eりんごすった \/ ringo sutta\u003c\/strong\u003e means “I grated an apple.” Spoken aloud, the phrase sounds strikingly close to \u003cstrong data-start=\"1121\" data-end=\"1136\"\u003eRingo Starr\u003c\/strong\u003e. Takara built the campaign around this phonetic joke, turning a simple product name into a celebrity-driven visual gag. The large red lettering on the poster plays directly on this pun, reading as \u003cstrong data-start=\"1334\" data-end=\"1348\"\u003e“リンゴ スッター”\u003c\/strong\u003e while visually echoing \u003cstrong data-start=\"1372\" data-end=\"1387\"\u003eRingo Starr\u003c\/strong\u003e, with a star motif worked into the typography.\u003c\/p\u003e\n\u003cp data-start=\"1436\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1436\" data-end=\"1473\"\u003ePoster design — what you see here\u003c\/strong\u003e\u003cbr data-start=\"1473\" data-end=\"1476\"\u003eA vivid yellow field fills the entire composition, with Ringo Starr shown in a matching yellow shirt, holding the red \u003cstrong data-start=\"1594\" data-end=\"1606\"\u003eすりおろしりんご\u003c\/strong\u003e can. The bold monochrome colour scheme gives the poster immediate impact in a crowded train carriage, while the red typographic block on the right delivers the campaign’s central joke at large scale.\u003c\/p\u003e\n\u003cp data-start=\"1808\" data-end=\"2230\"\u003eOn the left side, the poster announces \u003cstrong data-start=\"1847\" data-end=\"1868\"\u003e新発売 \/ New Release\u003c\/strong\u003e and promotes the green-apple variant, \u003cstrong data-start=\"1907\" data-end=\"1920\"\u003eすりおろし青りんご\u003c\/strong\u003e, with the vertical copy \u003cstrong data-start=\"1945\" data-end=\"1962\"\u003eすっきり、さっぱり青りんご\u003c\/strong\u003e — “crisp, refreshing green apple.” The familiar \u003cstrong data-start=\"2011\" data-end=\"2021\"\u003eTaKaRa\u003c\/strong\u003e logo appears at upper right, while the upper-left slogan reads \u003cstrong data-start=\"2085\" data-end=\"2112\"\u003ethink health \/ からだにやさしい\u003c\/strong\u003e. The lower product copy includes period can sizes and pricing, giving the sheet strong commercial and archival value.\u003c\/p\u003e\n\u003cp data-start=\"2232\" data-end=\"2684\"\u003e\u003cstrong data-start=\"2232\" data-end=\"2305\"\u003eThe campaign — Japanese pop culture, celebrity advertising \u0026amp; wordplay\u003c\/strong\u003e\u003cbr data-start=\"2305\" data-end=\"2308\"\u003eThis poster belongs to Takara’s celebrated \u003cstrong data-start=\"2351\" data-end=\"2368\"\u003e“Ringo Sutta”\u003c\/strong\u003e campaign, in which the product’s name and Ringo Starr’s stage name were linked through one of the great puns of 1990s Japanese advertising. The result is a highly distinctive cross-collectible: Beatles memorabilia, Japanese advertising design, 1990s beverage branding, and commuter-rail ephemera in a single object.\u003c\/p\u003e\n\u003cp data-start=\"2686\" data-end=\"2923\"\u003eUnlike standard music posters, this was created for public transport display, not retail sale. Its appeal rests not only on the presence of Ringo Starr, but on the specifically Japanese linguistic humour that made the campaign memorable.\u003c\/p\u003e\n\u003cp data-start=\"2925\" data-end=\"3295\"\u003e\u003cstrong data-start=\"2925\" data-end=\"2968\"\u003eAbout the nakazuri format — B3 \u0026amp; rarity\u003c\/strong\u003e\u003cbr data-start=\"2968\" data-end=\"2971\"\u003eNakazuri are ceiling-hung advertising posters displayed inside Japanese commuter trains and subway cars. The standard single-panel format is \u003cstrong data-start=\"3112\" data-end=\"3118\"\u003eB3\u003c\/strong\u003e, approximately \u003cstrong data-start=\"3134\" data-end=\"3152\"\u003e36.4 × 51.5 cm\u003c\/strong\u003e. These posters were made for short-term rail display, changed frequently, and generally discarded after use. They were not sold to the public.\u003c\/p\u003e\n\u003cp data-start=\"3297\" data-end=\"3629\"\u003eThis makes surviving examples especially difficult to find. A B3 nakazuri from a high-profile celebrity campaign is far rarer than a conventional shop poster or magazine advertisement. The format was inherently temporary, functional, and disposable — precisely why original surviving examples have become so desirable to collectors.\u003c\/p\u003e\n\u003cp data-start=\"3631\" data-end=\"4092\"\u003e\u003cstrong data-start=\"3631\" data-end=\"3668\"\u003eWhy this example is extraordinary\u003c\/strong\u003e\u003cbr data-start=\"3668\" data-end=\"3671\"\u003eThis is an ultra-rare original B3 train-hanging poster from Takara’s 1996 \u003cstrong data-start=\"3745\" data-end=\"3779\"\u003eSurioroshi Ringo × Ringo Starr\u003c\/strong\u003e campaign. It combines a world-famous musician, a distinctly Japanese advertising pun, bold 1990s commercial design, and the highly fragile nakazuri format. For collectors of The Beatles, Ringo Starr, Japanese advertising, 1990s pop culture, or transport ephemera, this is an exceptional and highly unusual piece.\u003c\/p\u003e\n\u003cp data-start=\"4094\" data-end=\"4744\"\u003e\u003cstrong data-start=\"4094\" data-end=\"4107\"\u003eCondition\u003c\/strong\u003e\u003cbr data-start=\"4107\" data-end=\"4110\"\u003eGood vintage\/display condition. Previously folded, with a prominent vertical fold line running through the poster. There are tiny pinholes from previous transit display. Colours remain strong, and the main image, product artwork, Takara branding, and campaign typography are complete. Please review the detailed images carefully, as they show the exact poster for sale. Once framed, this poster will display very well.\u003c\/p\u003e\n\u003cp data-start=\"4746\" data-end=\"4902\"\u003eIt is over 30 years old.\u003cbr data-start=\"4770\" data-end=\"4773\"\u003eIt is not a modern reproduction or reprint.\u003cbr data-start=\"4816\" data-end=\"4819\"\u003ePrinted name\/credit only — not hand-signed.\u003cbr data-start=\"4862\" data-end=\"4865\"\u003eCertificate of Authenticity included.\u003c\/p\u003e\n\u003cp data-start=\"4904\" data-end=\"5240\"\u003eA rare and highly evocative 1996 \u003cstrong data-start=\"4937\" data-end=\"4980\"\u003eTaKaRa “Surioroshi Ringo” × Ringo Starr\u003c\/strong\u003e B3 nakazuri — a non-retail Japanese rail-advertising survivor from the celebrated \u003cstrong data-start=\"5063\" data-end=\"5080\"\u003e“Ringo Sutta”\u003c\/strong\u003e campaign, and an outstanding object at the intersection of Beatles history, Japanese wordplay, 1990s beverage branding, and commuter-train advertising culture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":56923815051642,"sku":null,"price":875.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/wall-shelf-with-ornaments-2026-05-26T193108.259.jpg?v=1779791479","url":"https:\/\/japanposter.co.uk\/products\/takara-surioroshi-ringo-ringo-starr-original-release-japanese-promotional-nakazuri-train-subway-poster-1996-b3-size-36-51-cm","provider":"Japan Poster Shop","version":"1.0","type":"link"}