{"product_id":"the-end-of-evangelion-新世紀エヴァンゲリオン劇場版-air-まごころを-君に-original-japanese-ucc-coffee-promotional-poster-1997-rei-ayanami-design-b2-size-51-73-cm-o331","title":"“The End of Evangelion” \/ 「新世紀エヴァンゲリオン劇場版 Air／まごころを、君に」, Original Japanese UCC Coffee Promotional Poster 1997 — Rei Ayanami Design — B2 Size (51 × 73 cm) O331","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThis is an \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoriginal Japanese B2 promotional poster\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e produced for the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1997 UCC Coffee × The End of Evangelion collaboration\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, featuring \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRei Ayanami\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e holding a can of UCC Original Coffee.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIssued in connection with the film’s original Japanese theatrical release, this design advertises the limited-edition \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEvangelion coffee cans\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and associated promotional prize campaign. Its combination of character illustration, monumental typography and detailed competition information makes it a distinctive example of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1990s Japanese anime advertising\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFilm background\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eReleased in Japan on \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e19 July 1997\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eThe End of Evangelion\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e brought the story of \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eNeon Genesis Evangelion\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e to a dramatic theatrical conclusion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe film follows \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eShinji Ikari, Asuka Langley Soryu, Rei Ayanami and the personnel of NERV\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e as an attack on the organisation becomes entangled with the Human Instrumentality Project. Its treatment of identity, isolation and human connection extends the psychological concerns of the television series into an apocalyptic setting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eHideaki Anno as chief director and screenwriter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the film became a defining work of Japanese animation. Rei’s central role in its narrative makes her an especially resonant choice for this promotional design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe UCC collaboration\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUCC’s association with \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eEvangelion\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e began in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1997\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, when the company introduced its first \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eUCC Original Evangelion cans\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to coincide with the theatrical film.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis poster documents that original collaboration through the prominent heading:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e“UCC・EVANGELION・Project”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe campaign combines the familiar UCC coffee can with \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eEvangelion\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e characters and language, turning an everyday beverage into a collectible associated with the film.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe lower section advertises prizes for a total of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e17,000 winners\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, divided between two courses: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2,000 Evangelion body pillows\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e15,000 Evangelion telephone cards\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Illustrations show the cylindrical cushion and a telephone card reproducing the Rei poster design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe printed application deadline is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e25 August 1997\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, placing the promotion firmly within the film’s original summer release campaign.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePoster design\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe composition centres on \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRei Ayanami in her school uniform\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, holding a can of UCC coffee between both hands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHer blue hair and red eyes stand out against the pale background. The navy uniform, white blouse and red ribbon introduce a restrained palette, while her quiet expression gives the image a contemplative quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnormous black Japanese characters dominate the right-hand side:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e「人類補缶計画 始動」\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is a deliberate play on \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e「人類補完計画」\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the Human Instrumentality Project. The character \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e「完」\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is replaced by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e「缶」\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, meaning “can,” adapting one of the series’ central concepts into the coffee campaign’s headline.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe smaller vertical slogan at left reads:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e「潤うノドが、私を癒す。」\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e“Quenching my thirst soothes me.”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFaint cream-coloured text fills the background, including fragments of terminology associated with the film. These layered words recall \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eEvangelion’s\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e distinctive use of typography while allowing Rei and the bold black headline to remain the focus.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAcross the lower portion, the English title appears in large gold-coloured lettering:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e“THE END OF EVANGELION”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eImmediately beneath it, red Japanese text announces the limited-edition cans commemorating the film’s screening.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ered UCC logo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e occupies the upper-left corner, balanced by the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e©1997 GAINAX \/ EVA production committee credit\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e at upper right. Along the bottom, the competition instructions, prize illustrations and pictured coffee can establish the poster’s specific purpose as a retail promotional advertisement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRarity and significance\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis poster preserves the beginning of the longstanding relationship between \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eUCC and Evangelion\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts appeal extends beyond the film itself: the original coffee cans, promotional prizes and campaign artwork form a distinctive part of \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eEvangelion’s\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e merchandising history. The prominent Rei illustration makes this a particularly attractive example for collectors of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRei Ayanami, Evangelion, UCC collaborations and Japanese anime advertising\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCondition\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNear mint condition.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe poster retains strong colour, crisp character artwork and clear typography, with an exceptionally clean overall appearance. Very slight paper undulation is visible on the reverse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOnce framed, this poster will display superbly.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eReference: O331.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease review \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eall photographs, including the reverse\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, as they show the exact poster for sale.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is an \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoriginal Japanese B2 promotional poster from the 1997 UCC Evangelion campaign\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, measuring approximately \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e51 × 73 cm\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is now \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eover 29 years old\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enot a reproduction or a reprint\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCertificate of Authenticity included.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":57397622866298,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/wall-shelf-with-ornaments-2026-10-11T141429.709.jpg?v=1791695694","url":"https:\/\/japanposter.co.uk\/products\/the-end-of-evangelion-%e6%96%b0%e4%b8%96%e7%b4%80%e3%82%a8%e3%83%b4%e3%82%a1%e3%83%b3%e3%82%b2%e3%83%aa%e3%82%aa%e3%83%b3%e5%8a%87%e5%a0%b4%e7%89%88-air-%e3%81%be%e3%81%94%e3%81%93%e3%82%8d%e3%82%92-%e5%90%9b%e3%81%ab-original-japanese-ucc-coffee-promotional-poster-1997-rei-ayanami-design-b2-size-51-73-cm-o331","provider":"Japan Poster Shop","version":"1.0","type":"link"}