{"product_id":"the-end-of-evangelion-新世紀エヴァンゲリオン劇場版-air-まごころを-君に-original-japanese-ucc-promotional-tie-in-poster-1997-b2-size-51-73-cm","title":"“The End of Evangelion” \/ 「新世紀エヴァンゲリオン劇場版 Air／まごころを、君に」, Original Japanese UCC Promotional Tie-In Poster 1997, B2 Size (51 × 73 cm) U43","description":"\u003cp\u003e\u003cspan\u003eThis is an \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoriginal Japanese B2 promotional tie-in poster\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e issued for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eUCC’s 1997 collaboration with \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eThe End of Evangelion\u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003cspan\u003e, combining the film’s principal characters with the instantly recognisable packaging of UCC canned coffee.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePromoting the film’s \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e19 July 1997 Japanese theatrical release\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this design brings together \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRei Ayanami, Asuka Langley Soryu, Kaworu Nagisa, Misato Katsuragi, and Shinji Ikari\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, each holding a UCC coffee can.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is a distinctive crossover between Japanese animation, film advertising, and consumer branding, capturing the beginning of UCC’s longstanding association with \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eEvangelion\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFilm background\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eThe End of Evangelion\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e provides a feature-length conclusion to the original \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eNeon Genesis Evangelion\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e television series, bringing its psychological drama and apocalyptic science fiction to the cinema.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith Shinji Ikari struggling in the aftermath of the television story, NERV comes under attack as the Human Instrumentality Project approaches its culmination. The film combines large-scale action with an intense exploration of isolation, identity, and the difficulty of connecting with others.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts Japanese release title identifies its two parts:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e「Air／まごころを、君に」\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe poster belongs to the original 1997 film campaign, preceding the later \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eRebuild of Evangelion\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e films.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe UCC collaboration\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUCC’s connection with \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eEvangelion\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e began after a coffee can resembling its milk coffee appeared in the television series. The first official character-can collaboration followed in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1997\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, accompanied by the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eUCC Evangelion Project\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e promotional campaign.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis poster incorporates the product directly into the character illustration: the cans become props held by the familiar cast, making the commercial partnership central to the design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts most memorable advertising device is the enormous headline:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e「人類補缶計画 始動。」\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis playfully adapts the series’ \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“Human Instrumentality Project”\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e terminology. The usual character \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e完\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is replaced by the identically pronounced \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e缶\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, meaning \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“can”\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e—turning one of \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eEvangelion’s\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e central concepts into a canned-coffee advertising slogan.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePoster design\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe composition places a brightly coloured group of characters against a dense black background, surrounded by fragments of Japanese text and familiar terms from the series.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRei Ayanami\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e stands at the top in her white plugsuit, holding a can beside her face. Below her, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAsuka\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e appears in red, while \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eKaworu\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e occupies the right side in a white shirt. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMisato\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, wearing her red jacket and cross necklace, and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eShinji\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, in his pale plugsuit, complete the lower group.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA vivid yellow glow outlines the figures, separating them from the surrounding typography.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe red \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eUCC\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e logo appears at the upper left, with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“UCC・EVANGELION・Project”\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e printed further down the left side.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAcross the lower section, enormous gold serif lettering announces:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e“THE END OF EVANGELION”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBeneath it, the Japanese film title is paired with the red release announcement:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e「7\/19公開」\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e“In cinemas 19 July.”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe bottom margin carries the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1997 GAINAX \/ EVA Production Committee copyright credit\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and the name of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eUCC Ueshima Coffee Co., Ltd.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe combination of dramatic typography, familiar characters, and everyday coffee cans gives the poster a particularly memorable identity within the film’s promotional campaign.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCondition\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eExcellent+\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eReference: U43\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease review the photographs carefully, as they show the exact poster for sale.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is an \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoriginal Japanese UCC promotional tie-in poster from the 1997 \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eThe End of Evangelion\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e campaign\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enot a reproduction or a reprint\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIt is now over 29 years old.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCertificate of Authenticity included.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":57341330063738,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/wall-shelf-with-ornaments-2026-10-03T125755.043.jpg?v=1790999944","url":"https:\/\/japanposter.co.uk\/products\/the-end-of-evangelion-%e6%96%b0%e4%b8%96%e7%b4%80%e3%82%a8%e3%83%b4%e3%82%a1%e3%83%b3%e3%82%b2%e3%83%aa%e3%82%aa%e3%83%b3%e5%8a%87%e5%a0%b4%e7%89%88-air-%e3%81%be%e3%81%94%e3%81%93%e3%82%8d%e3%82%92-%e5%90%9b%e3%81%ab-original-japanese-ucc-promotional-tie-in-poster-1997-b2-size-51-73-cm","provider":"Japan Poster Shop","version":"1.0","type":"link"}