{"product_id":"the-matrix-original-japanese-dvd-campaign-promotional-poster-2000-a2-size-42-59-cm-panasonic-get-the-matrix-campaign-design","title":"“The Matrix”, Original Japanese DVD Campaign Promotional Poster 2000, A2 Size (42 × 59 cm) — Panasonic “Get The Matrix!” Campaign Design Q122","description":"\u003cp data-start=\"138\" data-end=\"295\"\u003eThis is an \u003cstrong data-start=\"149\" data-end=\"192\"\u003eoriginal Japanese A2 promotional poster\u003c\/strong\u003e issued in 2000 for a \u003cstrong data-start=\"214\" data-end=\"243\"\u003ePanasonic retail campaign\u003c\/strong\u003e tied to the Japanese DVD release of \u003cstrong data-start=\"280\" data-end=\"294\"\u003eThe Matrix\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"297\" data-end=\"690\"\u003eThe poster was produced during the film’s first major Japanese home-video launch window and promotes Panasonic’s then-new portable DVD players, the \u003cstrong data-start=\"445\" data-end=\"457\"\u003eDVD-LV75\u003c\/strong\u003e and \u003cstrong data-start=\"462\" data-end=\"474\"\u003eDVD-PV55\u003c\/strong\u003e, alongside the Japanese \u003cstrong data-start=\"499\" data-end=\"522\"\u003eSpecial Edition DVD\u003c\/strong\u003e release of The Matrix. With its printed campaign deadline of \u003cstrong data-start=\"584\" data-end=\"599\"\u003e31 May 2000\u003c\/strong\u003e, this is a highly period-specific retail display piece from the early Japanese DVD market.\u003c\/p\u003e\n\u003cp data-start=\"692\" data-end=\"1081\"\u003eThis is not a standard theatrical poster or a generic film advertisement. It is an \u003cstrong data-start=\"775\" data-end=\"812\"\u003eunusual crossover campaign poster\u003c\/strong\u003e linking one of the defining science-fiction films of the late 1990s with Panasonic’s push into portable DVD hardware. For collectors, that gives the poster a distinctive place within both \u003cstrong data-start=\"1001\" data-end=\"1023\"\u003eMatrix memorabilia\u003c\/strong\u003e and \u003cstrong data-start=\"1028\" data-end=\"1080\"\u003eturn-of-the-millennium Japanese AV retail design\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1083\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1083\" data-end=\"1104\"\u003eAbout the release\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1416\"\u003eReleased theatrically in 1999 and on Japanese DVD in March 2000, \u003cstrong data-start=\"1171\" data-end=\"1185\"\u003eThe Matrix\u003c\/strong\u003e arrived at a crucial moment in the transition from VHS to DVD. This poster reflects that exact moment: a major Hollywood title being used to promote the emerging sell-through DVD format and Panasonic’s new portable DVD technology.\u003c\/p\u003e\n\u003cp data-start=\"1418\" data-end=\"1639\"\u003eThe result is a very specific retail-period artefact rather than a general film poster. Its value lies not only in the Matrix imagery, but in the way it captures the early consumer excitement around DVD hardware in Japan.\u003c\/p\u003e\n\u003cp data-start=\"1641\" data-end=\"1658\"\u003e\u003cstrong data-start=\"1641\" data-end=\"1658\"\u003ePoster design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1660\" data-end=\"1863\"\u003eThe design uses classic early Matrix marketing: a dark metallic palette, falling digital code, the familiar central ensemble image, and a large purple \u003cstrong data-start=\"1811\" data-end=\"1825\"\u003eTHE MATRIX\u003c\/strong\u003e title band dominating the upper half.\u003c\/p\u003e\n\u003cp data-start=\"1865\" data-end=\"2246\"\u003eWhat makes this sheet especially distinctive is the lower campaign block. Here the poster shifts from film promotion into consumer electronics advertising, with a bold blue-and-black slogan strip, large \u003cstrong data-start=\"2068\" data-end=\"2085\"\u003eマトリックス キャンペーン\u003c\/strong\u003e lettering, product images of Panasonic’s portable DVD players, the printed \u003cstrong data-start=\"2161\" data-end=\"2177\"\u003e2000年5月31日まで\u003c\/strong\u003e deadline, and prize imagery for the branded sunglasses case and DVD.\u003c\/p\u003e\n\u003cp data-start=\"2248\" data-end=\"2384\"\u003eIt is a striking blend of \u003cstrong data-start=\"2274\" data-end=\"2311\"\u003eHollywood science-fiction key art\u003c\/strong\u003e, Japanese home-video promotion, and early-2000s AV hardware advertising.\u003cstrong data-start=\"2386\" data-end=\"2422\"\u003e\u003c\/strong\u003e\u003cstrong data-start=\"2846\" data-end=\"2857\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3186\" data-end=\"3199\"\u003e\u003cstrong data-start=\"3186\" data-end=\"3199\"\u003eCondition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3201\" data-end=\"3268\"\u003eExcellent. Please review the photos—they show the exact poster for sale.\u003c\/p\u003e\n\u003cp data-start=\"4267\" data-end=\"4283\"\u003e\u003cstrong data-start=\"4267\" data-end=\"4283\"\u003eAuthenticity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"4285\" data-end=\"4424\"\u003eThis is an \u003cstrong data-start=\"4296\" data-end=\"4375\"\u003eoriginal 2000 Japanese Panasonic \/ Warner Home Video retail campaign poster\u003c\/strong\u003e. It is \u003cstrong data-start=\"4383\" data-end=\"4423\"\u003enot a reproduction or modern reprint\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"4426\" data-end=\"4454\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eIt is \u003cstrong data-start=\"4432\" data-end=\"4453\"\u003eover 26 years old\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003e\u003cstrong data-start=\"4623\" data-end=\"4664\" data-is-last-node=\"\"\u003eCertificate of Authenticity included.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":56886553018746,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/wall-shelf-with-ornaments-2026-05-14T064615.941.jpg?v=1778708793","url":"https:\/\/japanposter.co.uk\/products\/the-matrix-original-japanese-dvd-campaign-promotional-poster-2000-a2-size-42-59-cm-panasonic-get-the-matrix-campaign-design","provider":"Japan Poster Shop","version":"1.0","type":"link"}