{"product_id":"walt-disney-mickey-mouse-rare-original-japanese-kinema-junpo-no-339-11-august-1929-renee-adoree-cover-exceptionally-bright-colour-fold-out-advertisement","title":"Walt Disney — “MICKEY MOUSE” — Rare Original Japanese Kinema Junpō No.339, 11 August 1929 | Renée Adorée Cover | Exceptionally Bright Colour Fold-Out Advertisement","description":"\u003ch4\u003e\u003cspan\u003eRare original Japanese cinema publication retaining its early Mickey Mouse \/ Powers Cinephone colour fold-out advertisement at page 16\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch4\u003e\u003cspan\u003eTHE MOVIE TIMES \/ Kinema Junpō, No.339\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e11 August 1929 — Japan\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCover: Renée Adorée\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA rare piece of early Japanese Disney publicity: an original issue of \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eKinema Junpō\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo.339, published on 11 August 1929\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, featuring Renée Adorée on the cover and retaining its striking Mickey Mouse \/ Powers Cinephone colour fold-out advertisement at page 16.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePreserved within the complete magazine, this double-sided advertising insert brings together early Mickey Mouse imagery, bold Japanese and English typography, and contemporary promotion of the sound-film technology associated with the character’s earliest success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe particular distinction of this example is the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eexceptional brightness of its internal colour printing\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Saturated pink and yellow, contrasted with deep blue and dark outlines, give the advertisement a remarkable visual presence. Although the magazine shows minor wear along the spine and light age-related wear to its covers, it remains in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eexcellent overall condition for its age, with all pages present and intact\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eThe cover and Mickey Mouse advertisement in this copy\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cspan\u003e1) Original Renée Adorée cover\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eThe issue retains its original blue-printed cover featuring \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRenée Adorée\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, identified by the printed caption beneath the portrait.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe English masthead records \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“THE MOVIE TIMES,” “Aug. 11, 1929” and “No.339.”\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e The publisher’s imprint below identifies \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eThe Movie Times Pub. Co., Ltd., Hibiya, Tokyo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, and states that the magazine was published every ten days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe original rear cover carries a substantial blue-printed \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eParamount Pictures advertisement\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, promoting a forthcoming programme that includes \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eThe Four Feathers\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eThunder Bolt\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eDangerous Curves\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eClose Harmony\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eThe Man I Love\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e. Together, the covers preserve the broader film-advertising context in which the Mickey Mouse insert appeared.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003e2) Page 16: early Japanese Mickey Mouse advertising\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eThe principal attraction is the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoriginal colour Mickey Mouse \/ Powers Cinephone fold-out advertisement\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, retained within the magazine at page 16.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe main panel depicts Mickey playing an oversized saxophone, seated at a piano and standing with his hands on his hips. Musical notes, strong diagonal forms and shadowed Japanese lettering animate the composition, while the English heading announces:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e“WALT DISNEY’S MICKEY MOUSE — Synchronized Sound Cartoons.”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe accompanying English text identifies the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePowers Cinephone system\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Japanese copy announces the arrival of imported cartoons and promotes further new releases, presenting Mickey as a contemporary attraction at the beginning of his international screen career.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe advertiser’s description of the films as \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“Japan’s first and foremost sound cartoons”\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e captures the promotional language of this early period. The agency panel at the foot of the page identifies the Far East representative of Powers Cinephone and gives its address in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEdomachi, Kobe\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOpening the fold-out reveals an adjoining \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCinephone advertising panel incorporating a printed reproduction of a Western Union telegram\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, set within a geometric composition of yellow, pink and deep blue. Musical notes and stylised lettering continue the visual theme across the opened insert.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe reverse is also printed in colour, with a substantial advertisement addressed to cinema proprietors. It promotes \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePowers Cinephone sound-film equipment\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, surrounded by musical staves, notes and bold diagonal typography. Its sales message is explicit: the question is no longer whether cinemas should show talking pictures, but which apparatus they should choose.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is therefore more than an isolated character image. It preserves an integrated advertising presentation linking \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMickey Mouse, synchronised sound and the commercial adoption of talking pictures in Japan\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eHistorical context: Mickey Mouse reaches Japan\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe New York premiere of \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eSteamboat Willie\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e took place at the Colony Theatre on \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e18 November 1928\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. This issue of \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eKinema Junpō\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, dated \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e11 August 1929\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, appeared less than nine months later.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe advertisement belongs to that formative period, when Mickey’s sound cartoons were being promoted internationally and sound-film equipment was itself a major selling point. Its emphasis on music, performance and synchronisation reflects the attractions being presented to contemporary audiences and exhibitors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePowers Cinephone name\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e provides a direct connection to the technology used for Disney’s early Mickey Mouse sound cartoons. Here, the character’s appeal is presented alongside the practical equipment through which sound films could be shown.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe insert promotes the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMickey Mouse cartoon series and the Cinephone system\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, rather than identifying a single individual short as its subject. Its significance lies in preserving early Japanese trade publicity in its original, precisely dated publication.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe advertisement’s vivid colour, folding format and accompanying equipment promotion make it a particularly engaging record of the intersection between \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eanimation, cinema technology and Japanese graphic design in 1929\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eRarity: Japanese Disney publicity from 1929\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eOriginal Japanese Mickey Mouse advertising from the 1920s is difficult to source, particularly when seeking a specific magazine with its important colour insert still present and intact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe located this example through a specialist source in Japan, where it was the only copy available. It is offered as the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecomplete original magazine\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, retaining its covers, text pages and folding advertisement—not as an extracted advertising sheet or a modern reproduction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts particular appeal rests on the combination of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eearly date, original publication context, substantial fold-out format and exceptionally bright colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor collectors of early Disney material, animation history, Japanese cinema and pre-war graphic design, it offers both a visually striking object and a contemporary record of Mickey’s promotion in Japan.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eCondition\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eExcellent overall condition for its age, with all pages present and intact and exceptionally bright internal colour printing.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCovers:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e original front and rear covers retained, with light age-related toning, scattered spotting and minor handling wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSpine:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e minor wear, including localised rubbing, creasing and fraying, with small losses to the spine covering towards the ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMickey Mouse \/ Cinephone advertisement:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e the original double-sided colour fold-out remains intact within the magazine. The pink, yellow and dark-blue printing is exceptionally vivid, with the original folding structure preserved.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePresentation:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e complete magazine, retaining its original publication context and accompanying period advertising.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThe contrast between the lightly aged outer covers and the exceptionally bright colour insert is a particular strength of this example.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCountry:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Japan\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePublication:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eKinema Junpō \/ The Movie Times\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIssue:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e No.339\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePublication date:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 11 August 1929\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eJapanese calendar year:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Shōwa 4\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCover subject:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Renée Adorée\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePublisher:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e The Movie Times Pub. Co., Ltd., Hibiya, Tokyo\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLanguage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Japanese, with English headings, titles and advertising text\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFormat:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e complete original cinema magazine with a double-sided colour fold-out advertising insert\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFeatured subject:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Walt Disney’s Mickey Mouse\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAssociated sound system:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Powers Cinephone\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKey feature:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e early Mickey Mouse colour advertisement at page 16, opening into additional Cinephone promotional material\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAdditional material:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e printed Western Union telegram reproduction, illustrated sound-equipment advertising and Paramount rear-cover advertisement\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCondition:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e excellent overall for its age; all pages present and intact; minor spine wear and light cover ageing; exceptionally bright internal colours\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCollecting interests:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e early Disney, Mickey Mouse, animation history, Japanese cinema, sound-film technology, Art Deco-influenced advertising and 1920s printed ephemera\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Japan Poster Shop","offers":[{"title":"Default Title","offer_id":57529000362362,"sku":null,"price":985.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/8859\/4591\/files\/IMG_8780_c57b54b3-98ee-47ff-965f-74daac85f178.jpg?v=1794048935","url":"https:\/\/japanposter.co.uk\/products\/walt-disney-mickey-mouse-rare-original-japanese-kinema-junpo-no-339-11-august-1929-renee-adoree-cover-exceptionally-bright-colour-fold-out-advertisement","provider":"Japan Poster Shop","version":"1.0","type":"link"}