“SUZUKI ESCUDO × INDIANA JONES” (スズキ エスクード × インディ・ジョーンズ), Rare Original Japanese B1 Dealership Advertising Poster 2008, B1 Size (c. 72.8 × 103 cm)

This is an original Japanese B1 promotional poster produced in 2008 for Suzuki’s “New ESCUDO” (エスクード) SUV campaign. The artwork is an official movie tie‑in to 「インディ・ジョーンズ／クリスタル・スカルの王国」 (Indiana Jones and the Kingdom of the Crystal Skull), confirmed by the film title printed on the design and the licensing line (TM & © 2008 Lucasfilm Ltd. … Used Under Authorization) on the sheet. Suzuki’s own June 26, 2008 release announcement notes the Escudo’s 20‑year history (since 1988) and that this update introduced newly developed 3.2L and 2.4L engines—matching the exact on‑poster engine callout.

Campaign background
This poster sits perfectly in the “summer 2008” window: the film opened in Japan on June 21, 2008, and Suzuki’s updated Escudo went on sale on June 26, 2008, making this a tightly timed, era‑specific crossover between a major Hollywood adventure release and a flagship Japanese SUV launch. The 2008 film is the fourth Indiana Jones installment and stars Harrison Ford as Indiana Jones.
For collectors outside Japan: the model name “Escudo” is itself a Japan‑market identifier—internationally the same family is widely known under the Vitara/Grand Vitara naming.

Design
The headline across the sky reads: 「すべての旅が、冒険になる。」 (“Every journey becomes an adventure.”) A fedora‑wearing adventurer in leather jacket dominates the left side, while the front‑three‑quarter Suzuki Escudo fills the right against a rocky desert and sunset—classic “adventure travel” visual language. Bottom right announces: 「New ESCUDO 登場。」 plus the engine message 「3.2L & 2.4L 新エンジン搭載。」 alongside an “ESCUDO 20th Anniversary” laurel emblem. The Suzuki logo sits at the top edge, and the vehicle wears an “ESCUDO” plate. Fine print includes “Photo: 2.4XG” and the body color notation (グラファイトグレーパールメタリック / ZDL).

Rarity
B1 is a true large‑format Japanese poster size: 728 × 1030 mm (72.8 × 103.0 cm). This scale was used for high‑impact dealership and campaign displays, and far fewer survive than smaller, more commonly saved formats—especially for short‑run automotive promotions tied to a specific launch moment.

Condition
Very Good Excellent. A genuine display piece with visible storage/handling signs consistent with a large promotional poster: light edge wear and a noticeable vertical storage crease/wrinkling visible on the reverse (see photos, front and back). Despite this, it remains highly displayable—once framed, the dramatic desert scene, bold “New ESCUDO” typography, and movie tie‑in branding present strongly.

This is an original Japanese B1 dealership / promotional poster from the 2008 campaign.
It is not a reproduction or a reprint.

It is over 15 years old!

Certificate of Authenticity included.