“JR WEST × ULTRAMAN x DADA (THREE‑FACED PHANTOM)”, Original Release Japanese Railway Courtesy Poster 2007, B1 Size (c.72.8 × 103 cm)

“Cherish the feeling of sharing seats with one another.”

“JR西日本 × ウルトラマン × ダダ” (2007) – ORIGINAL JAPANESE B1 PUBLIC ETIQUETTE POSTER – “思いやりキャンペーン / さわやかマナー” (RAILWAY‑USE / 非売品)
Extremely Rare | Railway / Station Display (Not for Sale) | First Issue 2007 | 72.8 × 103 cm (B1)
This is an original Japanese B1 public service / railway‑courtesy poster from the Kansai region’s joint “Omoiyari Campaign” (思いやりキャンペーン / Consideration Campaign), featuring the iconic Japanese superhero Ultraman and three characters dressed as the alien Dada inside a commuter train. Released as part of the 2007 series, this is a very rare surviving example—especially in excellent condition for a large-format, publicly displayed railway poster.

Campaign & context (what it is)
This poster comes from a long‑running regional manners initiative organized by the Japan Traffic Ethics Association (交通道徳協会 / Kotsu Dotoku Kyokai) together with major Kansai railway operators. These joint “manner up” efforts have been running since 1994, with rotating themes and visuals designed for high visibility in stations and train environments.

The header text states: 「思いやりキャンペーン　マナー向上は、私たちの共通の願いです。」 (“Consideration Campaign—Improving manners is our shared wish.”) and lists the participating operators, including JR西日本 (JR West), 近鉄 (Kintetsu), 南海 (Nankai), 京阪 (Keihan), 阪急 (Hankyu), 阪神 (Hanshin), and 大阪市交通局 (Osaka Municipal Transportation Bureau).

The message (translation)
The large headline at the bottom reads:
「座席をゆずりあう気持ちを大切に。」
— “Cherish the feeling of sharing seats with one another.”
A direct, memorable call to practice better passenger etiquette—especially relevant to giving up seats when needed.

Ultraman & Dada in Japan (why this visual is so effective)
Japan’s public‑transport etiquette posters often use pop‑culture icons to make social messages feel immediate, relatable, and unforgettable. Ultraman is one of the most universally recognized tokusatsu heroes in Japan—synonymous with justice and protecting others—so placing him in a real commuter setting instantly communicates “this is the right thing to do.”

The black‑and‑white patterned characters are Dada (noted here as Dada A and Dada C variants), extraterrestrial beings known as the “Three‑Faced Phantom.” Dada first appeared in episode 28 of the original 1966 Ultraman series, titled “Human Specimens 5 & 6.” The joke lands perfectly: even the villains are being “called out” for poor manners—making the reminder sharper without being preachy.

Poster design (what you see here)
A stylized train interior scene: Ultraman stands, politely gesturing as if to encourage courtesy, while the three Dada sit with arms folded in exaggerated refusal—an instantly readable visual metaphor for selfish seat behavior.

Branding along the top includes 「さわやかマナー」 and the issuing bodies (Japan Traffic Ethics Association / JR West), and the print carries ©円谷プロ (Tsuburaya Productions), confirming authorized Ultraman licensing.

About the B1 format (size & rarity)
Japanese B1 posters measure 72.8 × 103 cm (approx. 28.7 × 40.6 in). Railway courtesy posters in B1 were produced for public posting, typically for limited campaign windows, and then removed and discarded—so clean originals, decades later, are genuinely hard to find. Ultraman‑licensed examples are especially sought after by tokusatsu and Japanese ephemera collectors.

Why this example is extraordinary (rarity & market)
Most surviving station/train posters show heavy wear: tape scars, tears, staining, folds, and severe edge damage. This piece remains clean, displayable, and visually strong, with the image area presenting beautifully—making it a standout collectible at the intersection of Japanese rail culture, public design, and Ultraman history.

Condition
Excellent overall condition with only minor signs of handling consistent with age and display/storage. No major tears and no heavy creasing apparent. Please review the close‑up photos for exact detail.

It is vintage and over 15 years old.
It is not a reproduction or a reprint.
Certificate of Authenticity included.

A very rare 2007 Kansai “Omoiyari Campaign” B1 railway poster featuring Ultraman vs. Dada—an iconic piece of Japanese public‑manners design history with serious presence on the wall and a message that still resonates: “Cherish the feeling of sharing seats with one another.”