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“Do the Right Thing” (ドゥ・ザ・ライト・シング), Original Japanese Release Movie Poster 1989, B1 Size (c. 72.8 × 103 cm)
“Do the Right Thing” (ドゥ・ザ・ライト・シング), Original Japanese Release Movie Poster 1989, B1 Size (c. 72.8 × 103 cm)
“Do the Right Thing” (ドゥ・ザ・ライト・シング), Original Japanese Release Movie Poster 1989, B1 Size (c. 72.8 × 103 cm)
“Do the Right Thing” (ドゥ・ザ・ライト・シング), Original Japanese Release Movie Poster 1989, B1 Size (c. 72.8 × 103 cm)

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“Do the Right Thing” (ドゥ・ザ・ライト・シング), Original Japanese Release Movie Poster 1989, B1 Size (c. 72.8 × 103 cm)

Sale price $450.00

This is an original Japanese theatrical B1 poster for Do the Right Thing—Spike Lee’s 1989 breakthrough masterpiece and one of the defining American films of the late 20th century. Set over the course of a single, sweltering day in Bedford-Stuyvesant, Brooklyn, the film builds from neighbourhood humour and community rhythm into a devastating eruption—an electrifying portrait of race, power, policing, and social pressure that remains as urgent now as it was on release.

Do the Right Thing stars Spike Lee (as Mookie) alongside Danny Aiello (Sal), with a towering supporting cast including Ossie Davis, Ruby Dee, Giancarlo Esposito, John Turturro, Samuel L. Jackson, and Bill Nunn. It’s widely regarded as Lee’s signature film—formally daring, politically fearless, and packed with iconic sequences, music, and colour-saturated cinematography.

Design
This Japanese B1 uses the film’s most recognisable campaign image: a bold overhead composition that turns the street into a graphic field—deep blue asphalt, chalk lettering, and the film’s title rendered like hand-painted signage. The central figures (Mookie with the pizza box and Sal by the car) are staged with a playful, poster-like clarity that belies the film’s rising tension, while the Japanese typography and award callouts at the bottom root it firmly in its original Japanese theatrical campaign. In the larger B1 format, the design reads like a piece of pop-art street theatre—sharp, vibrant, and immediately display-ready.

Rarity
Japanese B1 posters were printed in far smaller numbers than the standard B2 size, and this title is highly sought-after—a cornerstone film for collectors of Spike Lee, late-1980s American cinema, and politically significant modern classics. Clean B1 examples are increasingly difficult to source.

Condition
Excellent. A very well-preserved B1 with rich colour and strong overall presentation. Please review the photos (front and back)—they show the exact poster for sale.

This is an original Japanese B1 theatrical poster from the release period of the film.
It is not a reproduction or a reprint.

It is over 37 years old.

Certificate of Authenticity included.

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