“JR WEST ‘SAWAYAKA MANNER’ × ULTRAMAN SERIES / MOTHER OF ULTRA × ELEKING”, Original Release Japanese Railway Courtesy Poster 1994, B1 Size (c.72.8 × 103 cm)

“Please cooperate with orderly boarding.”

“JR西日本 × さわやかマナー × ウルトラマンシリーズ（ウルトラの母 × エレキング）” (1994) – ORIGINAL JAPANESE B1 PUBLIC ETIQUETTE POSTER – “整列乗車にご協力ください。” (RAILWAY-USE / 非売品)
Extremely Rare | JR West Railway / Station Display | Not for Sale | 1994 Issue | 72.8 × 103 cm (B1)

This is an original Japanese B1 public-service / railway-courtesy poster produced in 1994 for JR West’s さわやかマナー manners campaign, featuring Mother of Ultra and the classic Ultra Series kaiju Eleking at a commuter-train boarding area. Large-format railway etiquette posters of this type were produced for practical public display rather than commercial sale, making surviving examples especially difficult to find.

Campaign & context (what it is)
This poster was issued as part of JR West’s さわやかマナー campaign, a public manners initiative encouraging passengers to use stations and trains more considerately. The upper-left branding identifies さわやかマナー, （財）交通道徳協会 — the Traffic Ethics Association — and JR西日本.

The use of licensed Ultraman imagery gives the poster immediate visibility and charm, transforming a simple railway etiquette instruction into a memorable piece of Japanese public-design ephemera.

The message (translation)
The large headline at the bottom reads:

「整列乗車にご協力ください。」
— “Please cooperate with orderly boarding.”

The message is direct and practical: passengers should queue properly and board in an orderly manner, rather than crowding the train doors or disrupting the flow of passengers.

Ultraman, Mother of Ultra & Eleking in Japan (why this visual is so effective)
Mother of Ultra is one of the most recognisable maternal figures in the Ultraman universe, associated with care, guidance, and protection. Her presence is therefore well suited to a courtesy poster: she is shown pointing firmly toward the correct behaviour, acting as both guide and gentle disciplinarian.

Eleking, one of the best-known kaiju from the Ultra Series, provides the comic counterpoint. Positioned awkwardly at the boarding area, Eleking becomes the exaggerated example of poor train manners. The humour is immediately readable — even a monster must follow railway etiquette.

Poster design (what you see here)
A staged photographic scene set at a Japanese train platform. Mother of Ultra stands to the left, pointing toward Eleking, who appears out of place near the train entrance while ordinary commuters wait nearby. The composition reinforces the campaign message through a simple visual contrast: orderly passengers versus disruptive boarding behaviour.

The mostly muted station and train setting allows the bright red and silver of Mother of Ultra and the tan-and-black form of Eleking to stand out sharply. The lower-left image area carries ©円谷プロ, confirming official Tsuburaya Productions licensing.

About the B1 format (size & rarity)
Japanese B1 posters measure approximately 72.8 × 103 cm. This is a large and visually impressive format, commonly used for railway, station, and public-information displays. Because these posters were intended for temporary use in public spaces, many were removed, discarded, or damaged after the campaign period ended.

Surviving examples in presentable condition are now scarce, particularly those featuring major licensed characters from the Ultraman universe.

Why this example is extraordinary (rarity & market)
This poster sits at an important collecting intersection: JR West railway ephemera, 1990s Japanese public-service graphic design, and licensed Ultraman / Tsuburaya Productions imagery. The combination of Mother of Ultra and Eleking gives it strong character appeal, while the 1994 railway-use context makes it far more unusual than standard commercial Ultraman posters.

For collectors of Japanese railway material, tokusatsu, or public-design history, this is a highly distinctive and displayable piece.

Condition
Good vintage display condition, especially for a large-format railway-use poster from 1994. The image remains strong and highly presentable, with visible signs of age and prior display including corner tape / tape remnants. The reverse is blank and shows age toning / foxing consistent with storage. Please review the close-up photos for exact condition detail.

It is vintage and over 30 years old.
It is not a reproduction or a reprint.
Certificate of Authenticity included.

A very rare 1994 JR West “さわやかマナー” B1 railway courtesy poster featuring Mother of Ultra and Eleking — a superb piece of Japanese public-manners design, railway history, and Ultraman Series collecting, with a clear and enduring message: “Please cooperate with orderly boarding.”