“Boulevard du Rhum” (ラムの大通り / The Rum Runners), Original Release Japanese STB / Tatekan Signboard Poster 1972 (film 1971), STB / Tatekan (c. 51 × 145 cm) — Very Rare P166

This is an original Japanese STB / tatekan signboard poster, issued as two B2 panels (top and bottom) for the Japanese release of Boulevard du Rhum (ラムの大通り), the 1971 French–Italian–Spanish adventure comedy starring Brigitte Bardot and Lino Ventura, directed by Robert Enrico.
Japan’s first theatrical release is recorded as 20 May 1972, which also aligns with the period Eirin “47” approval marking visible on the lower panel.

Film background
Set during the Prohibition era, the story follows a rum-running captain operating along the Caribbean bootlegging routes—where he becomes entangled with a glamorous film actress, triggering a sun-drenched mix of romance, crime, and adventure across ports and coastlines.
It’s a wonderfully nostalgic “continental” crowd-pleaser—Bardot glamour, Ventura toughness, and a breezy, escapist tone framed by the mythic geography of the Caribbean Sea.

Poster design
A spectacular, Japan-only two-panel layout designed for maximum distance impact in cinema signboards. The upper panel is dominated by a huge glamour close-up of Bardot, with the bold vertical Japanese title ラムの大通り (“Boulevard of Rum”) and a dotted Caribbean route map printed across the image—pure travel-fantasy marketing. The right-side copy even sells the film as a “youth boulevard” beyond the Caribbean, where “B.B. and Ventura” chase dreams, adventure, and rum-soaked romance.
The lower panel shifts into full adventure mode: ship imagery, ocean spray, and a vivid cast montage with Bardot and Ventura front and centre—classic early-’70s European star-vehicle spectacle, filtered through Japanese graphic sensibility. The distributor credit 日本ヘラルド映画 (Japan Herald Films) appears on the sheet, grounding it firmly as original Japanese release paper.

About STB (Tatekan) posters
STBs (tatekans) are tall, two-panel Japanese cinema signboard posters measuring roughly 51 × 145 cm (often also cited around 20 × 58 in / 50.8 × 147.3 cm). Formed from two B2 sheets and intended for display in signboards and theatre units, they were made for visibility rather than permanence—which is why surviving examples are so prized by collectors today.

Condition
Very Good / Excellent. Please review the photos—they show the exact poster for sale.

It is over 53 years old!
It is not a reproduction or a reprint.
Certificate of Authenticity included.