This is an original Japanese B2 promotional poster issued in 1997 for Neon Genesis Evangelion: Death and Rebirth (新世紀エヴァンゲリオン劇場版 シト新生), the first theatrical film in the Evangelion franchise. Marked NOT FOR SALE on the front, this is not a standard retail item but a genuine period Japanese promotional sheet produced for the film’s cinema campaign at the moment Evangelion moved from television phenomenon to major theatrical event.
Film background
Released in 1997, Death and Rebirth was the first Evangelion feature film and a crucial turning point in the history of the franchise. Combining recap, reconstruction, and new material, it served as the bridge between the original television series and the later full cinematic ending. For collectors, paper from this exact phase is especially desirable because it captures Evangelion at the height of its first cultural explosion in Japan, when the series was becoming one of the defining anime properties of the decade.
Poster design
A superb and highly displayable design, this poster is built around bold red-and-black graphic force. Shinji, Rei, Asuka, Gendō, Misato, and Eva Unit-01 are layered into a dense, confrontational composition, with the enormous Japanese copy crashing across the sheet in a way that makes the whole design feel urgent and almost aggressive. Rei’s pale central figure provides a striking visual anchor amid the heat of the red background, while the vertical English title EVANGELION: DEATH AND EVANGELION: REBIRTH gives the lower half a strong late-1990s typographic edge. It is exactly the sort of powerful original campaign image that makes early Evangelion posters so collectible.
Condition
Excellent. Please review the photos—they show the exact poster for sale.
It is over 28 years old!
It is not a reproduction or a reprint.
Certificate of Authenticity included.
