“Neon Genesis Evangelion: Death and Rebirth” (新世紀エヴァンゲリオン劇場版 シト新生), Original Japanese WOWOW Promotional Poster 1997, B2 Size (51 × 73 cm) P234

This is an original Japanese B2 promotional poster issued for WOWOW to advertise the broadcast premiere of the director’s cut version of Neon Genesis Evangelion: Death and Rebirth (新世紀エヴァンゲリオン劇場版 シト新生). Marked NOT FOR SALE on the front, this is not a standard theatrical sheet but a scarce Japanese broadcast-promotion poster tied to one of the key transition moments in Evangelion’s 1990s release history.

Film background
Released in 1997, Neon Genesis Evangelion: Death and Rebirth was the first theatrical Evangelion film, re-presenting material from the television series while pushing the project toward its cinema conclusion. It occupies a crucial place in the Evangelion timeline: part recap, part reconstruction, part bridge toward The End of Evangelion. For collectors, paper related to this phase of the franchise is especially important, because it captures Evangelion at the exact moment it was shifting from major television phenomenon into something even larger and more culturally permanent.

Poster design
A superb and highly unusual Evangelion design, this poster goes in a completely different direction from the darker theatrical imagery usually associated with the 1997 films. The entire sheet is built around a brilliant yellow ground with enormous graphic lettering and three tightly cropped character images: Asuka, Rei, and Shinji. The emotional contrast between them is striking—Asuka composed and confident, Rei in tears, Shinji shouting in distress—giving the poster tremendous psychological charge despite its pop-art brightness. The WOWOW logo, the bold red 初公開！ (“first broadcast!”), and the NOT FOR SALE line make it even more appealing as a piece of original period promotional paper rather than ordinary retail merchandise. It is a fantastic, highly displayable late-1990s Evangelion item.

Condition
Excellent. Please review the photos—they show the exact poster for sale.

It is over 28 years old!
It is not a reproduction or a reprint.
Certificate of Authenticity included.