“SLAM DUNK” (スラムダンク), Original Japanese Promotional Poster 2003, B2 Size (51 x 73cm) O64A
This is an original Japanese B2 promotional poster printed in 2003 by Toei Video to advertise the first major SLAM DUNK DVD-BOX release. It is a theatrical-style commercial display poster for the home video launch of one of the most important sports anime series ever produced, featuring artwork by Takehiko Inoue, creator of the original manga.
Series background
First serialised in 1990 and adapted into anime from 1993, SLAM DUNK became one of the defining sports manga and anime titles of modern Japan. Following the story of Hanamichi Sakuragi, the hot-headed delinquent who unexpectedly discovers a talent and passion for basketball, the series helped transform the sport’s popularity in Japan and remains one of the most influential titles in the genre. By 2003, SLAM DUNK had already secured its place as a cultural landmark, making this DVD-box campaign an important piece of early retrospective franchise material.
Poster design
A bold and highly graphic promotional design dominated by a full-length illustration of Hanamichi Sakuragi in his iconic Shohoku High School red number 10 jersey. The composition is clean and forceful, using the contrast between Sakuragi’s vivid red uniform and the expansive white ground to create strong visual impact. To the right, the oversized black text “SLAM DUNK” and “DVD-BOX 7.21 ON SALE!” announce the release with the energy of a cinema one-sheet rather than a routine retail advertisement.
The poster also includes the famous line from the series: 「バスケットは、好きか?」 — “Do you like basketball?” — printed boldly across the lower section, one of the most recognisable phrases associated with the work. Fine print at the bottom notes that this was a limited first production edition (初回生産限定), collecting all 101 television episodes across 17 discs, underscoring the significance of the release for collectors and fans.
Rarity and significance
Original Japanese promotional paper for SLAM DUNK is increasingly sought after, particularly material from the early 2000s that predates the franchise’s more recent international resurgence. Posters issued by Toei Video for premium DVD-box campaigns were produced for display promotion rather than long-term survival, and clean examples are becoming harder to find.
For collectors of anime, manga, and basketball-related design, this is an especially appealing piece: a strong standalone image of Sakuragi, closely tied to the original creator’s visual identity, and connected to a landmark home video release from the series’ classic era.
Condition
Excellent. Please review the photos—they show the exact poster for sale.
It is over 23 years old!
It is not a reproduction or a reprint.
Certificate of Authenticity included.

