“Queen The Greatest Pop-Up Store – Japan Loves Queen Loves Japan”, Official Japanese Promotional Poster 2024, Queen Productions / Bravado Merchandising, B2 Size (51 × 73 cm) D270
This is an official Japanese B2 promotional poster for Queen The Greatest Pop-Up Store, held in Harajuku, Tokyo, in February 2024.
Created to coincide with Queen + Adam Lambert’s 2024 Japan tour, this poster celebrates the long and unusually close relationship between Queen and their Japanese audience. The central slogan, “JAPAN LOVES QUEEN LOVES JAPAN,” makes that relationship the entire visual and emotional focus of the design.
Event background
The Queen The Greatest Pop-Up Store was a special official merchandise and exhibition-style retail event held in Tokyo during the band’s 2024 Japan activity. It formed part of the wider celebration of Queen’s enduring popularity in Japan, a country that played a major role in the group’s early international fan culture and long-term legacy.
This poster is an officially licensed 2024 Queen Productions / Bravado Merchandising item, with the copyright line printed at the lower left:
©2024 Queen Productions Limited. Under license to Bravado Merchandising. All rights reserved.
As a Japanese B2-format promotional poster, it was produced for event display and promotion rather than as a standard album or tour poster.
Poster design
This B2 poster uses a bright, playful pop-art composition built around the phrase:
“JAPAN LOVES QUEEN LOVES JAPAN”
The words are printed in large, loose, hot-pink brush lettering, with “QUEEN” dramatically enlarged across the centre of the sheet. The typography has a hand-painted energy, giving the poster a celebratory, affectionate, and distinctly Japanese pop-retail character.
At the top, the header “QUEEN THE GREATEST POP-UP STORE” appears in bold pink lettering. Beneath it is a row of playful illustrated caricatures of the four original band members, rendered with blue skin, bright orange jackets, red trousers, and exaggerated stage poses. The visual style is deliberately light, animated, and humorous, giving the poster a festive event identity rather than a conventional concert-poster tone.
The lower section presents four photographic portrait panels of the band, grounding the poster in classic Queen iconography and balancing the illustrated upper section with a more archival rock-music feel.
The design is especially appealing because it combines official Queen branding, Japanese fan-culture sentiment, pop-up store context, and bold contemporary graphic design in a single large-format display piece.
Condition
Excellent condition. Please review the photograph carefully, as it shows the exact poster for sale.
The poster presents beautifully, with bright pink typography, clean white ground, sharp illustration detail, crisp portrait images, and excellent overall display impact. Only very light signs of handling or storage are visible, consistent with careful preservation of a recent official Japanese promotional poster.
This is an official 2024 Japanese B2 promotional poster.
It is not a reproduction or unofficial reprint.
Certificate of Authenticity included.
