“FUJICOLOR Utsurun Desu × Demon Kakka” (写ルンです × デーモン閣下), Original Japanese Promotional Poster 1992, B2 Size (51 × 73 cm) ZA1202

This is an original Japanese B2 promotional poster produced by Fujifilm for the FUJICOLOR Utsurun Desu / QuickSnap “Econo Shot” campaign, featuring Demon Kakka of the legendary Japanese heavy metal band Seikima-II. Issued for advertising display rather than standard retail sale, this is a striking example of early-1990s Japanese commercial poster design.

Campaign background
The poster promotes Fujifilm’s FUJICOLOR 写ルンです / Utsurun Desu single-use camera line, one of the most recognisable consumer photography products of late twentieth-century Japan. This campaign advertised the “Econo Shot” compact series, highlighting Fujifilm’s offer of three additional exposures: the 24-exposure model became 27 shots, while the 36-exposure model became 39 shots. The large vertical copy reads 「3ショットで 3枚多く写ルンです。」, presenting the “plus three” feature in a bold and immediately legible way.

Poster design
A superbly energetic advertising design, dominated by Demon Kakka in his signature theatrical makeup, white gloves, ornate costume, and dramatic upward-spiked blond hair. He thrusts the green-and-pink FUJICOLOR Utsurun Desu camera toward the viewer, creating a dynamic forced-perspective effect. A second, smaller image of Demon Kakka appears below, mirrored within the black triangular graphic field, giving the composition a sharp optical quality often associated with the campaign’s “Force Vision” / 迫力ビジョン visual language.

The lower section announces 新登場 — “New Arrival”, alongside packaging images for the Econo Shot 27 and Econo Shot 39 models. The combination of bold product graphics, subculture celebrity, and highly stylised photographic direction makes this poster a quintessential piece of early-Heisei Japanese advertising.

Cultural significance
During the early 1990s, Demon Kakka was one of Japan’s most recognisable subculture figures: a musician, television personality, and theatrical performer whose persona combined heavy metal, kabuki-like visual drama, and comic intensity. Fujifilm’s use of his image for the Utsurun Desu campaign perfectly matched the product’s youthful, energetic market — students, travellers, concertgoers, and casual photographers using inexpensive single-use cameras before the digital era.

Japanese advertising posters of this type were made for short-term display and were not intended to survive as collectibles. As a result, original examples featuring major musicians and iconic consumer brands are increasingly difficult to find, especially in strong displayable condition.

Condition
Very Good / Excellent.  Please review the photos—they show the exact poster for sale.

It is over 34 years old!

It is not a reproduction or a reprint.

Certificate of Authenticity included.