“FUJICOLOR Utsurun Desu × Demon Kakka” (写ルンです × デーモン閣下), Original Japanese Promotional Poster 1991, B2 Size (51 × 73 cm) ZA1203
This is an original Japanese B2 shop-display promotional poster issued in 1991 by Fujifilm for the FUJICOLOR Utsurun Desu single-use camera line, featuring Demon Kakka (デーモン閣下), the flamboyant frontman of the Japanese heavy metal band Seikima-II. Produced for in-store advertising display, it is a striking example of early-1990s Japanese commercial poster design.
Campaign background
This poster belongs to Fujifilm’s famous “Aku-made-mo” campaign, built around the slogan 「あく・まで・も、『写ルンです』」. The phrase plays on akuma — “demon” — and akumademo — “strictly” / “through and through” — making Demon Kakka the perfect visual and linguistic centrepiece for the campaign.
The poster promotes the Fujicolor Utsurun Desu Panoramic FLASH 24 model, launched in Japan in 1991. This was an important addition to Fujifilm’s single-use camera range, combining an internal flash with a panoramic frame format in a compact disposable camera.
Poster design
A bold and instantly recognisable advertising design, centred on a high-impact portrait of Demon Kakka in his signature white, blue, and black demonic makeup, framed by dramatic skyward-spiked blond hair. He wears an ornate Western-style red military dress uniform, richly decorated with gold embroidery, fringed epaulettes, medallions, and ceremonial ribbons.
His left hand is raised toward the viewer in a theatrical claw-like gesture, wearing a black glove and heavy gold chains, while his right hand presents the Fujicolor Utsurun Desu Panoramic FLASH 24 packaging at chest level. The top carries the vintage FUJI I&I FUJIFILM branding, while the lower right displays the classic red フジカラー 写ルンです logo with its cheerful “smiling eyes” mascot mark.
A vertical filmstrip-style column at the lower left catalogues Fujifilm’s 1991 disposable camera lineup, including standard, waterproof, flash, and higher-grade variants, making the poster both a striking image and a detailed retail advertising piece.
Cultural significance
By 1991, Demon Kakka was one of Japan’s most distinctive popular-culture figures: part musician, part television personality, and part theatrical icon. Fujifilm’s use of his persona gave the Utsurun Desu campaign a bold, humorous, and youth-oriented identity at a time when single-use cameras were central to everyday photography in Japan — school trips, concerts, travel, parties, and casual snapshots before the digital era.
Original Japanese shop-display posters of this type were made for short-term commercial use and were not intended to survive as collectibles. As a result, surviving examples featuring major musicians and iconic Japanese consumer brands are increasingly difficult to find.
Condition
Very Good / Excellent. Please review the photos—they show the exact poster for sale.
It is over 34 years old!
It is not a reproduction or a reprint.
Certificate of Authenticity included.
