“KIRIN LAGER BEER – ‘MR. BEER’ CAMPAIGN” (1994) – ORIGINAL JAPANESE IN‑STORE POP BANNER POSTERS (SET OF 2) + PROMOTIONAL STICKER SHEET – STORE‑USE / 非売品
Extremely Rare | In‑Store Display (Not for Sale) | First Issue 1994 | Two narrow posters, each 31 × 83 cm | Original die‑cut promotional stickers (unused) included
What this is
An original store‑use point‑of‑purchase set from Kirin Lager Beer’s mid‑’90s “Mr. Beer” campaign: two tall, narrow banner posters (31 × 83 cm each) plus the matching, unused die‑cut promotional sticker sheet. Kirin Lager is one of Japan’s oldest beer labels (first marketed in 1888; Kirin Brewery founded 1907), and demand surged through Japan’s post‑war boom—backdrop to the brand’s early‑’90s dominance.
Japan‑only design & credit
Like most ’90s brewery POP, agency/photographer are uncredited. These pieces were printed as 店頭用／非売品 (in‑store items, not sold at retail) and distributed to convenience and liquor shops nationwide.
Poster design (what you see here)
A clean, bright studio white grounds each sheet. The top half carries the classic oval crest—KIRIN BREWERY COMPANY, LIMITED—framing a campaign talent holding a can. At right is the vertical line 「缶のデザインが、新しくなりました。」 (“New can design.”). The lower half shouts the logotype KIRIN LAGER BEER in deep red. The two posters are variant portraits (male & female), making a matched pair.
Original sticker sheet (included)
Unused, die‑cut store stickers from the same campaign: large “LAGER BEER” crests with the campaign talent portraits, bottle/can pack‑shots, directional arrows, vertical tagline slugs 「ミスター・ビール。キリンラガービール」, bold shelf stripes, and four speech‑bubble decals reading 「だな。」「だよね。」「でしょ。」「デスネ。」 (casual affirmations like “Right.” / “Exactly.”). The original release liner/protective sheet is present—shapes are intact and unpeeled.
Beer & celebrity in Japan
Kirin’s heritage reaches back to the Japan Brewery Company (1885) and the launch of German‑style lager under the Kirin name in 1888. Celebrity‑fronted ads were a defining feature of ’90s Japanese marketing, and the “Mr. Beer” run—complete with character catch‑phrases and playful POP—captures that era perfectly.
About the format (size & rarity)
These 31 × 83 cm narrow banners were printed for short, store‑only runs (fridge doors, aisle‑ends, hanging POP). They were handled hard and usually discarded after the promotion—complete survivors with the matching sticker set are scarce.
Why this set is extraordinary (rarity & market)
• Matched pair of 1994 in‑store banners + the unused die‑cut sticker sheet—campaign‑correct and original.
• Crisp print with the full period copy (including the “new can design” line) and big crest visuals.
• True store‑use material (非売品) that rarely left the trade.
Condition
• Posters (2×, 31 × 83 cm each): Very Good/Excellent. Bright whites, strong color. Factory center‑fold (as distributed), light handling/edge waviness visible in raking light; no writing or tape.
• Sticker sheet: Unused/Complete. All die‑cuts present and unpeeled; original release liner included. Light storage waviness and the usual micro‑marks from decades of handling—nothing that distracts. Please review photos.
Key copy – English → Japanese (as seen on pieces)
• “Mr. Beer. Kirin Lager Beer.” → 「ミスター・ビール。キリンラガービール」
• “New can design.” → 「缶のデザインが、新しくなりました。」
• “In‑store Display (Not for Sale).” → 「店頭用（非売品）」
• “Kirin Lager Beer.” → 「キリンラガービール」
• “Kirin Brewery Company, Limited.” → 「キリンビール株式会社」
It is over 30 years old.
It is not a reproduction or a reprint.
Certificate of Authenticity included.
A rare, nostalgia‑rich 1994 Kirin Lager Beer POP set—two striking banner posters with their original promotional stickers—preserved from Japan’s golden age of beer advertising.
