This is an original Japanese B2 promotional poster issued in 1997 for Neon Genesis Evangelion: Death and Rebirth (新世紀エヴァンゲリオン劇場版 シト新生), the first theatrical Evangelion film. Marked NOT FOR SALE, this is a genuine period Japanese promotional sheet rather than a standard commercial retail poster, and it presents the film in one of the most visually intense and graphic campaign designs of the era.
Film background
Released in 1997, Death and Rebirth marked Evangelion’s explosive move from television phenomenon into the cinema. Part reconstruction, part recap, and part new material, it served as the crucial bridge between the original TV series and the apocalyptic theatrical conclusion that followed. For collectors, posters from this exact moment are especially important because they capture Evangelion at the height of its first cultural impact, when its imagery, characters, and psychological themes were reshaping anime marketing in real time.
Poster design
A superb and highly unusual design, this poster feels closer to a fragmented psychological collage than a conventional anime one-sheet. The left side is dominated by an eerie field of repeated blue-and-black Rei-like forms beneath the headline 「綾波、レイ？」, while the right half explodes into a dense grid of red, black, and cyan image panels: distorted faces, Eva imagery, screaming figures, and confrontational text fragments. The result is chaotic, unsettling, and unmistakably Evangelion. Unlike the cleaner character-lineup posters, this design leans fully into the franchise’s fractured inner world, making it an especially striking and collectible 1997 promotional piece.
Condition
Excellent. Please review the photos—they show the exact poster for sale.
It is over 28 years old!
It is not a reproduction or a reprint.
Certificate of Authenticity included.
