“Rocky” (ロッキー), Original Japanese First Release Movie Poster 1977, B3 Size (c. 36 × 51.5 cm) O635

This is an original Japanese B3 poster issued in Japan for the first domestic theatrical release of Rocky (1976), John G. Avildsen’s era-defining boxing drama—written by and starring Sylvester Stallone, alongside Talia Shire, Burt Young, Carl Weathers and Burgess Meredith. The film opened theatrically in Japan on 16 April 1977 (United Artists). 

A modern American myth in its purest form, Rocky became a global phenomenon—winning the Academy Awards for Best Picture, Best Director, and Best Film Editing—and remains one of the most beloved sports films ever made. 

Poster design
A beautifully restrained, design-forward Japanese campaign: the enormous ROCKY title dominates the white field in warm gold, while a single silhouetted image—Rocky and Adrian walking hand-in-hand—captures the film’s emotional core in one quiet gesture. A line of Japanese copy under the title reads: *「15ラウンドを闘いぬくことに、ロッキーは永遠の愛をかけた…」 (“As he fights through 15 rounds, Rocky stakes his eternal love…”), turning the story into romance and resolve rather than mere combat.

A major bonus with this format: the reverse is fully printed with Japanese text and imagery (programme-style synopsis/cast/features), making it an especially appealing piece of original Japanese theatrical marketing ephemera.

Condition
Excellent overall. Please review the photos as they show the exact poster for sale.

It is over 48 years old!

It is not a reproduction or a reprint.
Certificate of Authenticity included.