“Super Mario World” (スーパーマリオワールド / SUPER MARIO BROS. 4), Ultra‑Rare Original Japanese Banpresto Prize “Chara Poster” (非売品 / Not for Sale) 1996, B2 Size (51 × 73 cm) O654

What this is

An original Japanese B2 “Banpre Chara Poster” issued by BANPRESTO in 1996 and clearly marked 非売品 (“not for sale”). These “chara posters” were produced in extremely limited quantities as game‑center prize items (rather than retail merchandise), which is precisely why surviving examples—especially in high grade—are hardly ever seen. 

Printed in Japan and intended for public-facing display or use, this sheet has the unmistakable hallmarks of Banpresto prize ephemera: bold character-forward artwork, a clean B2 format, and a production lot code (LOT960623) in the lower margin.

About the game

Super Mario World is one of Nintendo’s defining 2D platformers—first released in Japan for the Super Famicom on 21 November 1990—and the title that canonised Yoshi as a central character within the Mario universe. 

Notably, this poster bears the Japanese-era branding “SUPER MARIO BROS. 4”, a period detail that anchors it firmly to domestic Japanese Mario history and collecting culture.

Poster design

What makes this poster especially compelling is its hybrid purpose: it is both a striking display piece and a fully realised sugoroku-style board game (すごろく)—a playable, dice-driven journey framed by the border track.

At centre, a parchment-like “map” of Dinosaur Land (the world of Super Mario World) becomes a stage for an exuberant cast tableau:

• Mario and Yoshi charge forward in the foreground—pure forward momentum—while Princess Peach follows close behind, expression caught between surprise and determination.

• Luigi descends under a yellow cape balloon, floating in from above like a guardian cameo.

• Bowser erupts from the left edge in a thunderous ambush, claws outstretched, framed by the warm, ochre palette of the “map.”

• The upper-right corner becomes a compact theatre of chaos: Chain Chomp, Bob‑omb, and the Koopalings swarm around a fortress scene—an entire boss-level vignette compressed into a single corner.

• Smaller visual “treats” reward close inspection: dolphins in the waters, a rainbow arc, pipes, enemies, and scattered stage motifs—each one a micro-reference to gameplay.

The border track is punctuated by Japanese “event” squares—clear instructions that confirm the poster’s board-game intent. Key text translations include:

• 3つすすむ — “Move forward 3 spaces”

• 5つすすむ — “Move forward 5 spaces”

• 1回休み — “Miss one turn” / “Skip a turn”

• もう1回さいころを振れる — “Roll the die one more time”

• もう1度サイコロをふって出た目の数もどる — “Roll again, then move back the number you rolled”

“START” and “GOAL” are called out in bold English, reinforcing the playful, arcade-adjacent feel—an object designed to be used, not merely admired.

Why collectors prize this

• True non-retail Nintendo ephemera – Marked 非売品, aligned with Banpresto’s prize-distribution ecosystem, not standard shop sales. 

• A rare “playable poster” format – The sugoroku board design is far scarcer than typical character one-sheets; it’s the kind of promotional print that was easily pinned, handled, or discarded.

• Era-authentic Japanese branding – The inclusion of “SUPER MARIO BROS. 4” is a collector-grade period detail that reads immediately “Japan, 1990s.”

• Condition-sensitive category – Most examples show hard wear from use/display; clean survivors are disproportionately difficult to locate.

Details

• Country: Japan

• Year: 1996

• Type: Original Banpresto prize / premium “chara poster” (非売品) 

• Game / Property: Super Mario World (Super Famicom era) 

• Size: B2 — approx. 51 × 73 cm

• On the poster: “BANPRESTO 1996 MADE IN JAPAN”, 非売品, lot code LOT960623, Nintendo copyright line, “SUPER MARIO BROS. 4 / SUPER MARIO WORLD”.

Condition

Excellent / close to near mint. Stored flat in a file for over two decades and presenting exceptionally well. Please review the photos (front and back); they show the exact poster for sale.

This poster is from 1996—nearly three decades old.
It is not a reproduction or a reprint.
Certificate of Authenticity included.