"TADANORI YOKOO - Nittsu Izu Fujimiland Resort Map", Japanese Contemporary Art Poster, Original Offset 1966, Ultra Rare. Size (c.45.5 × 62 cm) O253

Tadanori Yokoo — Nittsu Izu Fujimiland Resort Map (1966)
Fold‑out promotional map/brochure | 45.5 × 62 cm (open) | Offset lithograph, colour, double‑sided
Art Direction: Kazumasa Nagai (永井一正) • Design: 梅本尚志・北沢正子 • Illustration: Tadanori Yokoo (横尾忠則) • Publisher: 日通伊豆観光開発（Nittsu Izu Kankō Kaihatsu）. Credits and format documented in a contemporary bookseller record and in Design no.88 (Sept. 1966).

Work & context

A jubilant, densely peopled “map picture” of Nittsu Izu Fujimiland—the ambitious leisure complex developed by Nippon Express’s tourism arm on the northern Izu Peninsula and opened in 1966. The reverse side promotes on‑site hotels, hostels and the “Promenard,” with perspectival renderings and amenity notes. The park later passed to Izu Hakone Railway in 1980 and closed in 1999; period sources and museum notes attest to PR films produced for the opening and to the site’s scale (including the famous Taro Okamoto “Sun Bell”). 

This commission sits at the fringes of Yokoo’s oeuvre. Best known internationally for posters and graphic experiments of the 1960s–70s (MoMA collection; Artforum overview), Yokoo seldom produced cartographic/way‑finding illustration. This rare sheet shows his pop‑psychedelic vocabulary—radiant sun, exuberant figures—translated into an immersive resort map, an atypical commercial brief compared to his theatre, music and exhibition posters. 

The developer’s name “Nittsu” (the common Japanese moniker for Nippon Express) appears in the publishing credit; the resort opened as “Nittsu Izu Fujimiland” in 1966, confirming the linkage between the logistics giant and this short‑lived leisure venture. 

Why this piece matters

• Documented collaboration among three giants of postwar Japanese design—Kazumasa Nagai (AD), Yokoo (illustration), and designers 梅本尚志・北沢正子—produced for a headline resort development. 

• Rare Yokoo “map artwork.” Beyond scattered book references, examples scarcely surface; the format and credits match the 1966 fold‑out cited in the bibliographic record (Design no.88). 

• Cultural snapshot of 1960s leisure Japan. The map captures attractions listed in contemporary accounts—giant Ferris wheel, jungle baths, field archery, winter ice rink, and more—now vanished. 

Condition

Good, bright colours. Historic fold lines from original distribution; scattered toning and small stains consistent with age. Old repairs executed with archival tape (not by us), visible mainly along select fold intersections and the perimeter (see detail photos). Paper remains supple; strong presentation overall for a mid‑1960s brochure‑map. Not a reproduction. Certificate of Authenticity included.

Notes on provenance & dimensions

This is the large, open size 45.5 × 62 cm fold‑out variant described in period listings (closed size c.22.8 × 10.3 cm). Publisher credit 日通伊豆観光開発 aligns with documentation and the park’s 1966 opening under Nippon Express’s tourism subsidiary. 

Catalogue reference

Museum & scholarly profiles emphasize Yokoo’s poster‑led reputation and 1960s breakthroughs, underscoring how unusual a resort map commission is within his body of work.