"Bruce Lee Advertisement for New Guromont", Original Release Japanese Advertisement Poster 1998, B3 Size (36 x 51cm) N95

This is an original Japanese B3 poster (approx. 36 × 51 cm) printed in 1998 for New Guromont, a nutritional energy drink manufactured by Chugai Pharmaceutical Co., featuring Bruce Lee.

Although Bruce Lee passed away in 1973, his enduring popularity in Japan led to his image being licensed for various products decades later. This 1998 promotional poster capitalises on Lee’s legendary martial arts persona, portraying him in a fighting stance against a blazing red-and-yellow flame background. In the foreground, a hand holds a bottle of New Guromont, with the boxed product also shown at the lower right. Large, bold Japanese text to the left reads “燃えろ！新グロモント” (“Burn with energy! New Guromont”), reinforcing the dynamic and powerful brand message.

This design combines commercial advertising with pop culture iconography, making it an appealing collectible for both Bruce Lee fans and vintage Japanese advertising enthusiasts. As with most Japanese B3 promotional posters of the era, it was printed in limited numbers for point-of-sale and pharmacy display and has never been reprinted.

It is 27 years old!

This poster is in excellent condition. Please refer to the imagery provided (both front and back) as this is the exact poster that is for sale.

It is not a reproduction or a reprint.

Certificate of Authenticity included.