“JURASSIC PARK” (1993) – ORIGINAL JAPANESE B0 BILLBOARD POSTER – ICONIC JAPANESE LOGO & PHOTOGRAPHIC MONTAGE Ultra Rare | First Japanese Release | Japan-Specific Montage Design | Massive Landscape Format | c. 103 × 145.6 cm (Excellent+ / Unused)

This is an original first-release Japanese B0 billboard poster for Jurassic Park (ジュラシック・パーク), Steven Spielberg’s landmark 1993 science-fiction adventure. Produced for the film’s original Japanese theatrical campaign, it combines the celebrated dinosaur emblem with an expansive photographic montage and bold Japanese typography. The film opened in Japan through UIP on Saturday, 17 July 1993, a date announced in red at the foot of the central panel: 「7月17日(土)」.

This is the first example of this extraordinary B0 design we have ever encountered.

Printed in monumental JIS B0 size—approximately 1030 × 1456 mm—the poster measures almost one and a half metres across. Its printed surface is equivalent to four standard Japanese B2 posters, or two B1 sheets. B0 is a large-scale advertising format associated with station, cinema and other prominent public displays, rather than ordinary domestic decoration. Such sheets were produced for temporary promotional use, and their substantial dimensions make both handling and long-term storage particularly challenging. In our experience, this B0 landscape montage is exceptionally scarce, and finding an unused, never-displayed example in Excellent+ condition is remarkable.

The design is outstanding. At its centre, a sharply defined black panel provides the setting for the red, yellow and black Jurassic Park emblem. The skeletal Tyrannosaurus rex silhouette originated in Chip Kidd’s artwork for Michael Crichton’s 1990 novel, subsequently becoming the foundation of the film’s internationally recognised visual identity. Here, the enormous Japanese katakana title, ジュラシック・パーク, is incorporated directly into the emblem. Its cream-coloured characters, accented by fine red interior lines, preserve the visual weight of the familiar title treatment while giving the composition an unmistakably Japanese identity. The yellow perimeter and small jungle silhouette complete a design that is both immediately recognisable and exceptionally powerful at this scale.

Surrounding the emblem are six photographic panels, transforming the poster into a panoramic presentation of the film’s world. A towering, rain-soaked T. rex dominates the left-hand side, set against one of the park’s brightly liveried tour vehicles. Across the upper section appear the laboratory hatchery and its dinosaur eggs, the visitor-centre exterior and the monumental fossil skeletons within its rotunda. To the right, the storm sequence beside an overturned vehicle gives way to the threatening presence of a raptor in the stainless-steel kitchen. The arrangement moves between scientific discovery, architectural spectacle and immediate danger, while the central logo holds the entire composition together.

Below the emblem, two vertical Japanese campaign lines declare 「映画の歴史が変わる」 and 「スピルバーグが変える」—“The history of cinema will change. Spielberg will change it.” A small, red-bordered production photograph sits between them, while the original Amblin Entertainment, UIP and Universal marks appear along the lower edge. These details give the sheet a particularly strong connection to the film’s original theatrical launch: an ambitious campaign presenting Jurassic Park not simply as another adventure film, but as a major cinematic event.

The film itself remains a defining achievement of modern blockbuster cinema. Directed by Steven Spielberg, with a screenplay by Michael Crichton and David Koepp adapted from Crichton’s novel, it stars Sam Neill, Laura Dern, Jeff Goldblum and Richard Attenborough, with music by John Williams. Its story of genetically recreated dinosaurs and a technologically sophisticated island theme park descending into catastrophe balances wonder with suspense, turning a speculative scientific premise into an intensely physical screen experience.

The combination of Stan Winston’s full-scale animatronic dinosaurs and Industrial Light & Magic’s pioneering computer-generated effects established a new benchmark for bringing imagined creatures into live-action filmmaking. Jurassic Park won three Academy Awards—Visual Effects, Sound and Sound Effects Editing—and became the highest-grossing film worldwide at the time. Its reception in Japan was equally extraordinary: it was 1993’s highest-earning imported film by distributor rentals, recording ¥8.3 billion. It also established the foundation for the subsequent Jurassic Park and Jurassic World films, giving the original 1993 campaign lasting significance as the beginning of a major international franchise.

Condition: Excellent+. Unused and never displayed. The front retains rich, saturated colour, strong photographic detail and an exceptionally effective overall presentation. There are light storage and handling creases, gentle surface undulation and a few small, pale stress marks and minor surface scuffs, most noticeable within the central black panel, together with light handling to the edges and corners. The unbacked verso remains clean overall, with light age and storage traces. No full-sheet fold pattern, major tears, significant paper losses, tape repairs, writing or visible pinholes are evident in the photographs. The minor handling traces do not detract from the composition’s considerable visual impact. For an original billboard-sized poster produced more than three decades ago for temporary promotional display, this is an exceptionally well-preserved survivor.

A true holy-grail-format poster for collectors of Jurassic Park: monumental in scale, distinctively Japanese in its typography and campaign layout, and the first example of this B0 design we have handled. The combination of the celebrated logo, expansive film imagery and outstanding preservation makes this, in our opinion, one of the finest poster designs produced for the film—an exceptional centrepiece for a collection of Spielberg, science-fiction cinema or original 1990s movie advertising.

This poster is an original Japanese theatrical B0 billboard from the 1993 first-release campaign.
It is not a reproduction or a reprint.

It is over 30 years old!

Certificate of Authenticity included.