This almost 100 year old poster is an incredible museum grade artifact.
This poster is from a era just after Japan opened itself up to the West, prior to this Japan had been a closed and mysterious country for thousands of years run by an Emperor and his Samurai lords.
This poster is 94 years old. The condition of this poster is excellent and linenbacked, resembling a painting with vibrant colors and phenomenal artwork.
Please refer to the imagery provided as this is the exact poster for sale.
Certificate of Authenticity Included.
Pre-War Japanese beer posters: A testament to timeless beauty?
Japanese beer culture has seen a remarkable transformation in the last two decades. Before 1994, breweries in Japan were required to produce a minimum of 528,000 gallons annually to obtain a license, a rule designed to favor long-established corporations. A similar regulatory landscape still persists in Korea, contributing to the dominance of bland offerings like Hite, Cass, and OB.
While Japan's contemporary beer scene flourishes, its advertising's golden era lies in the past — specifically, before World War II. During this time, advertisements relied on meticulous hand-drawn illustrations for their allure.
Brands such as Asahi, Kirin, and Sapporo, though not known for their bold flavors then, employed visually captivating imagery in their posters and postcards to promote their products.
The early advertising featured kimono-clad geishas, appealing to both local consumers and export markets across Asia and beyond.
Today, a thriving market exists for these vintage advertising pieces and their meticulously reproduced prints suitable for framing. Enthusiasts who delve into this world often discover that iconic images, like the 'Asahi girl,' frequently appeared in posters for other brands like Sapporo."