This original B0-sized Japanese billboard poster for Gokudō Makari Tōru (The Way of the Yakuza) is a striking example of 1970s Toei Yakuza cinema promotion. As part of the Gokudō series, the film embodies the era’s themes of loyalty, conflict, and underworld honor, which were central to Japan’s gangster film genre.
This B0 poster is exceptionally rare, originally used for theatrical promotion and not intended for public sale. It was sourced directly from Japan, from a second-generation film poster trading business. Large-format billboards like this were produced in limited quantities, and few remain today.
The design features bold character portraits and traditional Yakuza imagery, reflecting the film’s intense themes. Posters like this were displayed outside theaters to attract audiences, making them an important part of Japan’s cinematic history.
This billboard is a notable piece for those interested in Japanese film memorabilia, Yakuza cinema, or Toei Studios’ visual style. Posters of this size and era do not often surface, making it a significant item for collectors and enthusiasts alike.